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A Reminder to our Community: New Messenger platform policy changes take effect today to help drive more valuable conversations between people and businesses

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We want to remind our developer and business community that the Messenger platform policy changes will go into effect today to help ensure that conversations between people and businesses are as valuable for both parties as possible. We announced these changes on August 29, 2019 and extended the effective date on December 20, 2019.

How can businesses adapt to the policy changes?

Here are some simple steps that businesses can take to adapt to the policy changes:

  1. Review messages that are typically sent outside the 24 hour standard messaging window. Make sure those messaging use cases are supported by the new message tags that we announced on August 29th.
  2. If you are using message tags make sure you are using the new set of tags we announced on August 29th for four use cases including post-purchase updates, event reminders, account updates, and human agent (closed beta). Messages tags should only be used for use cases that are allowed. Make sure the message is timely, important and relevant to the person. As a best practice, we recommend providing an option for people to opt-out of the notifications sent using the message tags and respect the person’s choice.
  3. If your page currently has subscription permission (now known as News Messaging beta) and you are a news organization, submit your application to be registered in the Facebook News Page Index.
  4. If you are interested in implementing the one-time notification API we announced on February 4, 2020, identify (or work with your developer partner to identify) any use cases or existing flows where this API could be leveraged.
  5. We recently published Best Practices for businesses designing messaging experiences on Messenger to help businesses adapt to these policies. We recommend you review these and follow their guidance.
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Policy Principles and Updates

We designed our policies to help drive timely and personally relevant conversations between people and businesses — prioritizing conversations started by people and related follow-up communications. The following is a reminder of some of the guiding principles we used to make these policy updates:

  1. Conversations that drive value for people and businesses: Messages a person receives from a business should deliver value for that person. Messages should be important, personally relevant and timely.
  2. Policies are simple, clear and easy to understand for developers and businesses: For instance, we simplified the number of message tags we offer to make it easier for developers and businesses to build valuable experiences on the platform.
  3. Policies help limit low quality experiences for people: The policy should help further limit spam, abuse and low quality experiences on the platform.

As a reminder, here’s a summary of the key changes we announced last year.

  • Revised standard messaging window: Updated our standard messaging window to 24 hours since we know people expect businesses to respond quickly to their messages and, not surprisingly, businesses achieve better outcomes when they respond in a timely manner.
  • Streamlined message tags: We introduced four new message tags to to allow personalized 1:1 messages to people outside of the standard messaging window.
  • News Messaging beta: Only news organizations who successfully register their Pages through the Facebook News Page index can apply to be a part of the News Messaging beta (formerly subscription messaging beta). We introduced this change since some businesses were using subscription messaging in ways that weren’t in line with our policies.
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Thank You to Our Community

As always, thanks to our developer ecosystem and business community for continuing to build experiences that enable businesses and people to make closer, more valuable connections on Messenger. We continue to learn from your feedback and partnership and remain committed to supporting innovation that make Messenger a great experience for everyone.

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Facebook-Meta Earns the ‘Worst Company of 2021’ Title in This Survey

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Facebook has had its share of controversies this year. The company was under more scrutiny after whistleblower Frances Haugen leaked a series of internal documents.

Facebook parent Meta has been named the Worst Company of the Year (2021) by Yahoo Finance respondents. According to the publication, an “open-ended” survey was published on Yahoo Finance on December 4 and 5, where 1,541 respondents participated. Facebook received 8 percent of the write-in vote, but respondents were seemingly mad about the Robinhood trading app as well. Electric truck startup Nikola, which was named last year’s worst company by the same publication also faced respondents ire.

Yahoo Finance notes, “Facebook has had its share of controversies this year.” Starting in January, Meta-owned WhatsApp got caught up in a huge controversy after the messaging app announced a new privacy policy (Terms of Service). WhatsApp said it would collect user information and share it with third-party apps for a better user experience. However, the app gave users no choice but later made modifications to the policy under pressure. Similarly, the company was under more scrutiny after whistleblower and former Facebook employee Frances Haugen leaked a series of internal documents showing the company’s problematic practices. It was revealed that Meta-owned Instagram had a negative impact on teenage girls, but the company did almost nothing to rectify the problem.

Yahoo Finance even highlights, “At the same time, some critics, including conservatives, say Facebook over-policed the platform’s speech and stifled their voices.” Critics also blame Facebook and other social media platforms for not curbing hate speech that led to Capitol Building riots.

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However, around 30 percent of Yahoo Finance readers said that Facebook or Meta could redeem itself. One respondent suggested that the company could issue a formal apology for negligence and donate a sizable amount of its profits to a foundation to help reverse its harm.

On the other hand, respondents chose Microsoft as the Company of the Year (2021). The Satya Nadella-led company touched the trillion-mark this year and introduced notable upgrades. The most notable is the Windows 11 OS update that succeeds Windows 10.

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Facebook pays 1.7 Cr fine to Russia after failing to delete content Moscow deems illegal

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In the latest legal tussle with Russia over controversial social media regulation laws, Facebook paid 17 million roubles (Rs 1.7 Crore) for failing to remove content deemed illegal by Moscow. With a threat of potential larger fines looming, Facebook parent company Meta, owned by Mark Zuckerberg, is scheduled to face court next week over repeated violations of Russian legislation on content, Interfax News Agency reported. As per the latest updates, the social media giant could be fined a percentage of its annual revenue.

In October, Moscow sent state bailiffs to enforce the collection of 17 million roubles. Meanwhile, as per Interfax report citing a federal bailiffs’ database, on Sunday, there were more enforcement proceedings against the company. Apart from the popular social media app, Telegram has also paid 15 million roubles in fines for failing to comply with the Russian social media legislations that came into force in 2016.

Facebook pays $53k to Russia for refusing controversial social media laws

It is pertinent to mention that Facebook has locked horns with Moscow earlier in November, resulting in it paying 4 million roubles ($53,000) over its refusal to adhere to Russian data localisation laws, the Moscow Times reported. The Moscow court on November 25 had said that Facebook paid the fine levied in February, following which all proceedings against the US-based social media giant. The payment comes against the litigation filed against the company in 2018, alongside Twitter. The tech companies were also forced to pay an additional 3000 rubles ($40) for failing to comply with user data sharing rules as per the law. The Russian authorities have also previously blocked LinkedIn, owned by Microsoft, for failing to abide by the laws.

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Russian social media laws

As per Moscow Times, under the Russian social media regulation laws, all foreign technology companies are required to store data related to Russian customers and users on servers located in Russia. Additionally, the Russian tech companies will also have to share encryption data with the federal authorities as well as record user calls, messages and civil society group conversation records. The apparatus is said to be a severe breach of privacy rights and unfettered back-door access to personal data that could be used to harass Kremlin critics.

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

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Facebook Messenger Is Launching a Split Payments Feature for Users to Quickly Share Expenses

Meta has announced the arrival of a new Split Payments feature in Facebook Messenger. This feature, as the name suggests, will let you calculate and split expenses with others right from Facebook Messenger. This feature essentially looks to bring an easier method to share the cost of bills and expenses — for example, splitting a dinner bill with friends. Using this new Split Payment feature, Facebook Messenger users will be able to split bills evenly or modify the contribution for each individual, including their own.

The company took to its blog post to announce the new Split Payment feature in Facebook Messenger. 9to5Mac reports that this new bill splitting feature is still in beta and will be exclusive to US users at first. The rollout will begin early next week. As mentioned, it will help users share the cost of bills, expenses, and payments. This feature is especially useful for those who share an apartment and need to split the monthly rent and other expenses with their mates. It could also come handy at a group dinner with many people.

With Split Payments, users can add the number of people the expense needs to be divided with and, by default, the amount entered will be divided in equal parts. A user can also modify each person’s contribution including their own. To use Split Payments, click the Get Started button in a group chat or the Payments Hub in Messenger. Users can modify the contribution in the Split Payments option and send a notification to all the users who need to make payments. After entering a personalised message and confirming your Facebook Pay details, the request will be sent and viewable in the group chat thread.

See also  Facebook's new whistleblower is renewing scrutiny of the social media giant | Public Radio Tulsa

Once someone has made the payment, you can mark their transaction as ‘completed’. The Split Payment feature will automatically take into account your share as well and calculate the amount owed accordingly.


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Tasneem Akolawala is a Senior Reporter for Gadgets 360. Her reporting expertise encompasses smartphones, wearables, apps, social media, and the overall tech industry. She reports out of Mumbai, and also writes about the ups and downs in the Indian telecom sector. Tasneem can be reached on Twitter at @MuteRiot, and leads, tips, and releases can be sent to tasneema@ndtv.com.

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