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Instagram’s VP of Product Provides Insight into its Hidden Like Count Test

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Instagram’s hidden like counts test has been a source of much debate since the platform first announced the trial back in April last year.

Why would Instagram do this? What will the impacts be on measurement? Will it cause people to post more or less as a result?

Thus far, Instagram hasn’t provided many answers, but this week, we got a little more insight into the thinking behind the test, and its current impacts, via Vishal Shah, Instagram’s VP of Product, who took part in an interview on ‘The Social Media Geekout’ podcast, which is hosted by social media expert Matt Navarra.

The interview is well worth a listen for anyone looking to get a better understanding of Instagram’s internal thinking, on many aspects, but on the hidden like counts test specifically, Shah provides an overview, and some explanations to help clarify where they’re at. 

Shah first notes that the origin of the hidden like count test came from internal feedback from its various teams.

“This one came from the team that works on interactions and feed, so this team is incentivized to try to drive more likes [and] more comments, but in all of their user research, they heard so loud and clear that people felt like the public like count was a very high area of pressure for them when they produce content on Instagram […] the act of expression itself is what we cared about, not the validation, or perceived validation, that a public like count gets people.” 

Shah says that when Instagram was first launched, a public Like count made sense (“that was sort of a norm at the time”), but now, particularly when you consider the rise of the Stories format, public engagement metrics are no longer the things that drive behavior.

“If people were deleting the stuff that they posted to feed because they felt like they were competing with themselves [or] they were competing with public figures and celebrities and influencers that they felt they could never be on an even playing field, we thought this was one of the most effective ways to even that playing field and remove some of that pressure for performing.”

Shah says this is one of the biggest changes that they have ever sought to make, and the reason that it’s taking so long to test is because Instagram’s internal team needs more time to be able to measure the true impact of the update before moving ahead. With such a significant change, Shah says, some shifts in behavior will occur in the short-term, but to really understand the behavioral effects, you need a longer time frame to see whether it’s actually altering usage.

And while he doesn’t go into depth about the results they’ve seen thus far, Shah does provide this little indicator of what’s happening:

“We knew going into this that we would likely have to trade-off some amount of engagement to do this work, and we are very comfortable doing that if in the end it makes people more comfortable expressing themselves and sharing on Instagram.”

That would likely suggest that they are seeing a reduction in post engagement in regions where like counts have been removed.

That would align with a recent study by HypeAuditor, which found that total like counts have fallen for influencers operating within the regions where the test is active.

HypeAuditor hidden like counts report

That test is confined to influencers only, but based on Shah’s comments, this may well be indicative of the broader trends – that people are, in fact, seeing less engagement on their posts, overall, as a result of like counts being removed.

What Shah doesn’t note, however, is how Instagram is measuring the relative success, or not, of the test.

How will Instagram decide if it’s ultimately a success or a failure, and what metrics is it looking to improve as a result of the trial?

If there’s a reduction in the amount of people deleting their posts, is that an indicator of success?

One recent report suggested that the actual aim of Instagram’s hidden likes test is less about user wellbeing, as such, and more about getting users to post more often. CNBC reported last month that, according to three former Instagram employees, internal research at the company suggested that hiding like counts would “increase the number of posts people make to the service, by making them feel less self-conscious when their posts don’t get much engagement”.

That makes some sense, and as a side benefit, maybe it also reduces that performance pressure which Instagram is using as the main impetus for the change. Less pressure, more content – Instagram wins in the long term, and in that sense, it’s possible that increased post frequency per user is the key metric that Instagram is looking at in order to measure the ultimate success or failure of the trial.

Shah says they haven’t made a decision at this stage as to whether the test will be rolled out to all users, but he notes that they remain excited about the project, and that they will continue to push forward with the test.

In addition to this, Shah also discusses the development of Instagram’s ‘Threads’ messaging app, the expansion of messaging access to the desktop version, and the future of the app more broadly. Shah shares a lot of interesting notes – if you’re looking to get a better understanding of the platform and where it’s headed, you can (and should) check out the ‘Social Media Geekout’ podcast here.

So nothing concrete on the future of hidden like counts as yet, but it’s interesting to consider what these insights mean for the current impacts, as well as the motivations behind the actual implementation and success of the test.

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Social media page aimed to keep FSU students accountable as campus life resumes

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TALLAHASSEE, Fla. (WCTV) – The first week of classes at Florida State University has already landed some students in hot water.

Over the weekend, 11 people were arrested in connection to a house party at a recently-banned fraternity on campus.

That incident prompted admonishment from FSU President John Thrasher, and a strong reaction from fellow students.

Amidst all of this has sprouted a new, modern way that some are hoping will hold students accountable in the age of COVID-19.

The latest effort is an Instagram page, and it’s gaining a lot of attention. Some might call it social shaming, but the creators say they want to create a sense of collective responsibility.

Candid videos sent in by anonymous sources; that’s how a new Instagram page aims to hold students at Florida State accountable.

“The people who are coming back and partying and disregarding all of this, they have the potential to kill people and ruin people’s life,” said one of the creators of the Mask Up FSU Instagram page, who did not want to be identified.

The anonymous creators describe themselves as “very” active members of the FSU community, saying they got the idea while driving around campus and noticing a lot of students weren’t abiding by social distancing guidelines.

“Not our intention to spread hate or bullying or any type of fears online. But, we do need to bring awareness that there are harsher consequences to going out and partying.”

The first page gained 4,000 followers in just three days before it was suspended for unknown reasons. The new one now has more than 1,000 in roughly 24 hours.

It’s, perhaps, a welcome tool as many students unaffiliated with the page say they’re frustrated by recent actions.

“They shouldn’t be doing that, but they are, and I can’t do anything about it,” said Nicole Rodriguez, a sophomore at FSU.

“I was more just kind of annoyed that other students would put themselves before anyone else,” added FSU freshman Emma Cagwin.

The page is also aiming to change irresponsible actions.

“Through this account, we are able to work with the administration and work with a lot of our peers our age and be able to use social media as a method of activism.”

The creators say they’re using it as a proactive platform to share information from university administrators and, in the future, helpful tools to combat the virus.

The creators say they have received a number of threats from some students who feel targeted by the posts. However, they say their goal is to keep the public safe.

Copyright 2020 WCTV. All rights reserved.

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Social Networking Sites Market 2020 (COVID-19 Worldwide Spread Analysis) by Key Players …

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The Global Social Networking Sites Market research report offers an in-depth evaluation of each crucial aspect of the industry that relates to market size, share, revenue, demand, sales volume, and development in the Social Networking Sites market. The report analyzes the worldwide Social Networking Sites market over the volume trends, values, and historical pricing structure that make it easy to estimate growth momentum and precisely predict upcoming opportunities in the market. The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.

Request for a sample report here https://www.orbisresearch.com/contacts/request-sample/4754992

Leading competitors in the Social Networking Sites market:

WhatsApp

QQ

Tik Tok

Qzone

Tumblr

Sina Weibo

Medium

Instagram

Messenger

LinkedIn

Baidu Tieba

Facebook

Viber

Reddit

WeChat

Line

Telegram

Twitter

YouTube

Pinterest

Snapchat

The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.

Global Social Networking Sites market overview in brief:

According to the statistics, the Social Networking Sites market is likely to report considerable revenue coupled with substantial growth during the forecast period as growing Social Networking Sites demand, increasing disposable incomes, raw material affluence, changing consumption tendencies, Social Networking Sites market trends, and stable market structure are fueling the growth of the world Social Networking Sites market. The market holds the potential to radically influence its peers and parent Social Networking Sites markets alongside the international financial system.

Detailed competitive scenario of the global Social Networking Sites industry:

The report highlights objectives, missions, core business values, and niche markets of leading participants operating in the global Social Networking Sites industry. It also facilitates clients with the acumen to gain competitive advantages in the market and the strengths and weaknesses of their strong opponents. The report underscores their strategic moves, including product launches, brand developments, and promotional activities, as well as mergers, ventures, amalgamations, and acquisitions as efforts to dilate their serving area and deliver better fit products to their customer base.

In Social Networking Sites report, participants’ financial assessments are also included which consists of an evaluation of gross margin, sales volume, cash flow, revenue outcomes, capital investment, and growth rate. That will allow clients to gain intact comprehension of participants’ financial strengths and position in the worldwide Social Networking Sites industry. Their production capacity, plant locations, Social Networking Sites manufacturing processes, production volume, product specifications, raw material sourcing, distribution networks, and international presence are also analyzed in the report.

Ask our Expert if You Have a Query at: https://www.orbisresearch.com/contacts/enquiry-before-buying/4754992

Acquire Thorough Global Social Networking Sites Market Research Study 2020

Leading segments of the global Social Networking Sites market with reliable forecasts:

The report further studies crucial segments of the Social Networking Sites market, including types, applications, technologies, regions, and end-users. It explains the performance and importance of each segment of Social Networking Sites considering revenue share, demand, sales volume, and growth prospects. Also the analysis helps clients precisely determine the Social Networking Sites market size to be targeted and forecast estimations assist them in selecting remunerative segments that will drive business growth in the near future.

Different product categories include:

Daily

Weekly

Less often

Global Social Networking Sites industry has a number of end-user applications including:

Mobile phone

Computer

Global Social Networking Sites Market Regional Analysis:

The next section of the report consists of a detailed analysis of the Social Networking Sites market across various countries in different regions. It provides a Social Networking Sites industry outlook for 2020–2027 and sets the forecast within the context of the Social Networking Sites market to include the latest technological developments as well as offerings.

1. North America Country (United States, Canada)

2. South America

3. Asia Country (China, Japan, India, Korea)

4. Europe Country (Germany, UK, France, Italy)

5. Other Country (Middle East, Africa, GCC)

This study discusses the key trends within countries that contribute to the growth of the Social Networking Sites market as well as analyses the degrees at which the drivers are influencing the market in each region. The global Social Networking Sites industry report evaluates the present scenario and the growth prospects of the Social Networking Sites market in various regions globally.

TOC Snapshot of Global Social Networking Sites Market

1. Social Networking Sites Product Definition

2. Worldwide Social Networking Sites Market Manufacturer Share and Market Overview

3. Manufacturer Social Networking Sites Business Introduction

4. Social Networking Sites Market Segmentation (Region Level)

5. World Social Networking Sites Market Segmentation (Product Type Level)

6. Social Networking Sites Market Segmentation (Industry Level)

7. Segmentation (Channel Level) of Social Networking Sites Market

8. Social Networking Sites Market Forecast 2020-2027

9. Product Type Social Networking Sites Segmentation

10. Segmentation of Social Networking Sites Industry

11. Cost of Social Networking Sites Production Analysis

12. Conclusion

Direct Purchase Report @ https://www.orbisresearch.com/contact/purchase-single-user/4754992

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Making It Easier to Shop and Sell on Our Apps

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  • Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app, and we’re expanding checkout on Instagram to all US businesses and creators.
  • We’re also making Shops available to any eligible business and adding customization features, messaging and new insights.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online. We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online.

A New Place for People to Shop in the Facebook App

Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app. Facebook Shop makes it easy for people to find products from businesses they love, discover new ones and make purchases, all in one place. We just started testing this in the US and we launched a complementary shopping destination on Instagram in July, called Instagram Shop, where people can discover and buy products from creators and brands, all in one place.

New Tools for Businesses to Create and Manage an Online Store

One of the easiest ways for businesses to showcase their products on Facebook and Instagram is through Facebook Shops. Shops makes it simple for businesses to set up a single online store that customers can access on both Facebook and Instagram. We launched Shops in May, and in the coming weeks, we’re making it available to any eligible business and adding customization features, messaging and new insights to help businesses measure results. We’re also expanding checkout on Instagram to all US businesses and creators.

These new features give businesses more control over how their digital storefront looks and make creating new collections easier. These include: 

  • New design layouts for featuring single products or groups of products in Shops
  • Real-time preview of collections as they are designed
  • The ability to automatically create Shops for new sellers
  • New insights to measure results in Commerce Manager

Screenshot of Commerce Manager

Expanding Checkout on Instagram

In the coming weeks, all eligible sellers in the US will be able to start using checkout on Instagram. Checkout makes it easy for people to make a purchase in just a few taps, without leaving the app. To use checkout, businesses must have Shops and use Facebook Commerce Manager or our partners Shopify and BigCommerce. We’ll support more platform partners soon

We’re also waiving selling fees for businesses through the end of the year to reduce the cost of doing business online, especially given the current economic crisis. 

Connect with Customers Using Messaging and Live Shopping

Messaging through Shops combines the in-store experience of being able to ask a salesperson questions with the convenience of online shopping. Messaging allows businesses to provide personalized assistance so people can make more informed decisions about their purchase. The new messaging button on Shops makes it easy for people to message businesses through Messenger, WhatsApp or Instagram Direct. Customers can view products right within the chat, making it easy to share products with friends and family to get feedback before making a purchase. We’re testing this feature on Messenger and Instagram Direct now, and will start testing it on WhatsApp soon.

Screenshots of messaging a business on Messenger

Screenshots of messaging a business on WhatsApp

With Live Shopping, we’re making it easier for people to shop in real time. We’ve been testing this feature on both Facebook and Instagram, and now Facebook Live Shopping includes new features to help businesses easily set up a live experience featuring products from their Shop and sell directly from the video. Instagram Live Shopping is now available to all businesses and creators using checkout in the US.

Screenshot of Live Shopping on Instagram

The post Making It Easier to Shop and Sell on Our Apps appeared first on About Facebook.

Facebook Newsroom

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