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Facebook Disaster Maps Help Those Affected by Australia’s Bushfires

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N95 respirator masks getting loaded onto an airplane bound for bushfire-affected areas of Australia.

Bushfires in Australia have killed more than 25 people, decimated Australia’s wildlife, and are expected to rack up historically high damage costs of multiple billions of dollars — and they’re still burning.

During and after a natural disaster, response organizations need accurate information — every minute counts in saving lives. Real-time information helps paint a more complete picture of where affected people are located, so that resources like food, water, and medical supplies can be efficiently distributed where they are needed most. We launched Facebook Disaster Maps specifically to help fill information gaps during these events. So when the Australia fires began, we quickly shared real-time maps with our more than 100 Data for Good partners. Those maps illustrate how populations are evacuating and whether they have access to cellular networks, which are helping response organizations optimize their response efforts. To help support and amplify the efforts of our community, we will also be matching up to AU$1 million in donations made to GlobalGiving and donating AU$250,000 to the Australian Red Cross.

Currently, Disaster Maps in Australia are being used by a range of national and international relief, response, and academic organizations. Direct Relief, a humanitarian aid organization focused on health and emergency response, is using these tools to analyze evacuation proceedings and has plans to distribute more than 500,000 respiratory masks to the Australian states of Victoria and New South Wales. Direct Relief first used Disaster Maps to respond to the Thomas Fire and Montecito mudslides of December 2017 and January 2018 to learn how large numbers of people behave during crisis events and to develop insights about how best to respond to medical needs.

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How Facebook Disaster Maps Help

Traditional forms of data often do not provide an accurate real-time view of affected areas, which makes it extremely difficult to understand how to best direct response efforts. To combat gaps in information, Facebook Disaster Maps are generated within 24 hours of disaster striking, then refreshed daily throughout the event. The data in these maps is gathered from people using the Facebook app who have chosen to turn on Location Services and opt into a feature called Location History, which can be modified at any time under Privacy Settings. Access to this near real-time data on evacuations, displacement, and network connectivity access means disaster response agencies can act quickly and efficiently to save lives. Plus, continuously updating information allows them to respond to changing circumstances on the ground during and after the event. To assist with the bushfires, four maps have been shared: the South Coast of New South Wales; East Gippsland in Victoria; Green Wattle Creek Fire in New South Wales; and the Cudlee Creek Fire in South Australia.

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Such real-time information helps responders effectively deploy resources to serve the neediest survivors and protect vulnerable populations by painting a more complete picture of where affected people are located. Disaster Maps’ Facebook population density map for the bushfires clearly illustrates the quick and massive evacuation of Batemans Bay over the course of several days, from December 31 to January 3, as fire swept over the town.

These maps allow responders to quickly get a read on how people are actually behaving during a specific emergency, rather than making assumptions or predicting behaviors based on past events. They’re proving to be a remarkable tool for responders to the catastrophic Australian bushfires, the second-largest fire event ever recorded globally based on land size, which so far have destroyed more than 15 million acres, more than seven times the acreage of the shocking California fires of 2018 or last year’s Amazon wildfire. At least a billion animals have been killed, wiping out multiple species of native Australian wildlife, including 30 percent of the world’s koala population.

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Since its inception, Facebook Data for Good has generated Disaster Maps for hundreds of natural disasters, including Hurricanes Dorian and Barry, Typhoon Tisoy in the Philippines, and the recent earthquake in Puerto Rico. In addition to guiding response efforts, universities and researchers are also using Disaster Maps to analyze how disaster-affected populations utilize social services, what prompts them to obey evacuation orders, and how social ties affect their resilience after a disaster.

More Ways to Help

As part of our efforts to assist with the bushfires, we are donating AU$250,000 to the Australian Red Cross to support relief and recovery efforts. We will also match up to AU$1 million in donations made to GlobalGiving, which will distribute the money to local nonprofits working on recovery efforts.* Donations made through our Crisis Response pages for the bushfires across New South Wales or the bushfires across Victoria and South Australia will be matched up to AU$1 million.

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*Facebook waives 100 percent of fees for donations to charitable organizations. Learn more about Facebook fundraisers and crisis response.  

The post Facebook Disaster Maps Help Those Affected by Australia’s Bushfires appeared first on About Facebook.

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Updating Special Ad Audiences for housing, employment, and credit advertisers

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On June 21, 2022 we announced an important settlement with the US Department of Housing and Urban Development (HUD) that will change the way we deliver housing ads to people residing in the US. Specifically, we are building into our ads system a method designed to make sure the audience that ends up seeing a housing ad more closely reflects the eligible targeted audience for that ad.

As part of this agreement, we will also be sunsetting Special Ad Audiences, a tool that lets advertisers expand their audiences for ad sets related to housing. We are choosing to sunset this for employment and credit ads as well. In 2019, in addition to eliminating certain targeting options for housing, employment and credit ads, we introduced Special Ad Audiences as an alternative to Lookalike Audiences. But the field of fairness in machine learning is a dynamic and evolving one, and Special Ad Audiences was an early way to address concerns. Now, our focus will move to new approaches to improve fairness, including the method previously announced.

What’s happening: We’re removing the ability to create Special Ad Audiences via Ads Manager beginning on August 25, 2022.

Beginning October 12th, 2022, we will pause any remaining ad sets that contain Special Ad Audiences. These ad sets may be restarted once advertisers have removed any and all Special Ad Audiences from those ad sets. We are providing a two month window between preventing new Special Ad Audiences and pausing existing Special Ad Audiences to enable advertisers the time to adjust budgets and strategies as needed.

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For more details, please visit our Newsroom post.

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Impact to Advertisers using Marketing API on September 13, 2022

For advertisers and partners using the API listed below, the blocking of new Special Ad Audience creation will present a breaking change on all versions. Beginning August 15, 2022, developers can start to implement the code changes, and will have until September 13, 2022, when the non-versioning change occurs and prior values are deprecated. Refer below to the list of impacted endpoints related to this deprecation:

For reading audience:

  • endpoint gr:get:AdAccount/customaudiences
  • field operation_status

For adset creation:

  • endpoint gr:post:AdAccount/adsets
  • field subtype

For adset editing:

  • endpoint gr:post:AdCampaign
  • field subtype

For custom audience creation:

  • endpoint gr:post:AdAccount/customaudiences
  • field subtype

For custom audience editing:

  • endpoint gr:post:CustomAudience

Please refer to the developer documentation for further details to support code implementation.

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Introducing an Update to the Data Protection Assessment

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Over the coming year, some apps with access to certain types of user data on our platforms will be required to complete the annual Data Protection Assessment. We have made a number of improvements to this process since our launch last year, when we introduced our first iteration of the assessment.

The updated Data Protection Assessment will include a new developer experience that is enhanced through streamlined communications, direct support, and clear status updates. Today, we’re sharing what you can expect from these new updates and how you can best prepare for completing this important privacy requirement if your app is within scope.

If your app is in scope for the Data Protection Assessment, and you’re an app admin, you’ll receive an email and a message in your app’s Alert Inbox when it’s time to complete the annual assessment. You and your team of experts will then have 60 calendar days to complete the assessment. We’ve built a new platform that enhances the user experience of completing the Data Protection Assessment. These updates to the platform are based on learnings over the past year from our partnership with the developer community. When completing the assessment, you can expect:

  • Streamlined communication: All communications and required actions will be through the My Apps page. You’ll be notified of pending communications requiring your response via your Alerts Inbox, email, and notifications in the My Apps page.

    Note: Other programs may still communicate with you through the App Contact Email.

  • Available support: Ability to engage with Meta teams via the Support tool to seek clarification on the questions within the Data Protection Assessment prior to submission and help with any requests for more info, or to resolve violations.

    Note: To access this feature, you will need to add the app and app admins to your Business Manager. Please refer to those links for step-by-step guides.

  • Clear status updates: Easy to understand status and timeline indicators throughout the process in the App Dashboard, App Settings, and My Apps page.
  • Straightforward reviewer follow-ups: Streamlined experience for any follow-ups from our reviewers, all via developers.facebook.com.

We’ve included a brief video that provides a walkthrough of the experience you’ll have with the Data Protection Assessment:

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The Data Protection Assessment elevates the importance of data security and helps gain the trust of the billions of people who use our products and services around the world. That’s why we are committed to providing a seamless experience for our partners as you complete this important privacy requirement.

Here is what you can do now to prepare for the assessment:

  1. Make sure you are reachable: Update your developer or business account contact email and notification settings.
  2. Review the questions in the Data Protection Assessment and engage with your teams on how best to answer these questions. You may have to enlist the help of your legal and information security points of contact to answer some parts of the assessment.
  3. Review Meta Platform Terms and our Developer Policies.

We know that when people choose to share their data, we’re able to work with the developer community to safely deliver rich and relevant experiences that create value for people and businesses. It’s a privilege we share when people grant us access to their data, and it’s imperative that we protect that data in order to maintain and build upon their trust. This is why the Data Protection Assessment focuses on data use, data sharing and data security.

Data privacy is challenging and complex, and we’re dedicated to continuously improving the processes to safeguard user privacy on our platform. Thank you for partnering with us as we continue to build a safer, more sustainable platform.

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Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

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Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

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