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Pinterest Surpassed Snapchat as No. 3 Social Media App in the US and Will Stay Ahead

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<b>Pinterest</b> Surpassed Snapchat as No. 3 <b>Social</b> Media App in the US and Will Stay Ahead thumbnail
Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

In 2018, Snapchat edged Pinterest out slightly with 75.8 million users compared with Pinterest’s 75.5 million, despite the former having lost users due to a major redesign. The messaging app rebounded in 2019 with 80.2 million users after rolling out a successful Android app and introducing new virtual reality filters. But, in 2019, it was still surpassed by Pinterest, with 82.4 million users, after the visual platform had a successful year and IPO in April.

Pinterest saw 9.1% growth in 2019, a revision from our previous estimate of 4.3% growth. This year, it will have 86.0 million users, compared with Snapchat’s 83.1 million. The gap between the two platforms’ user bases will continue to grow through the end of our forecasting period in 2023.

“While Snapchat has a young core audience that it caters to, Pinterest has a more universal appeal, and it’s made significant gains in a wide range of age groups,” eMarketer junior forecasting analyst Nazmul Islam said.

Pinterest’s users are more evenly represented across all age groups as a percentage of the general population, while Snapchat’s are much more skewed in the younger age groups.

Pinterest’s users will make up 41.1% of all US social network users in 2020, similar to Snapchat’s 39.7%. For this metric, we expect Snapchat to remain flat in 2021, but Pinterest will gain share slightly.

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Pinterest Publishes New Update on Employee Diversity and its Impacts on Product Decisions

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Pinterest has this week released a new update on its efforts to employ a more diverse and inclusive range of people within its organization, and the impacts that those efforts have had on its product decisions. 

As explained by Pinterest:

“It’s hard to feel inspired when you don’t feel represented – online or in your workplace – and research shows that diverse teams make us more creative, diligent and hard-working. When we are building products, a team of people with different backgrounds enables us to think through products, policies, and safety from all angles (for instance, how products could be abused or how they could unintentionally impact a community).”

Pinterest has set a range of targets on staff diversity, and it says that, for the most part, it’s now meeting those aims:

  • We wanted to increase hiring rates for full-time women engineers to 25% and surpassed it with a new high of 27%
  • We wanted to increase hiring rates to 8% underrepresented* minority engineers and exceeded it at 9%
  • We wanted to increase hiring rates for underrepresented minority employees across the company (business and product) to 12% and exceeded it at 14%

Pinterest hiring rates 2019

This increased focus on diversity has lead to some significant, inclusive product developments, including improved user wellbeing policies, the creation of a gender transition guide for organizations, and the implementation of a ‘skin tone’ search qualifier to hone in on more relevant search results.

Pinterest skin tone qualifier

In a more progressive, inclusive online world, Pinterest is looking to lead the way in showing how expanding your employee perspective can lead to a more beneficial, supportive and welcoming situation – both for the employees themselves and for those utilizing your services. The outcomes listed here highlight exactly what that looks like in practice, and as the world becomes even more connected, such initiatives will only increase in relevance.

You can read Pinterest’s full ‘Diversity Report 2020’ update here

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Social Media Analytics Tools Market Expected Huge Growth by 2020-2027 Profiling Key Players …

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Social Media Analytics Tools Market research report is the new statistical data source added by IT Intelligence Markets. It uses several approaches for analyzing the data of target market such as primary and secondary research methodologies. It includes investigations based on historical records, current statistics, and futuristic developments. Global Social Media Analytics Tools Market is predicted to grow at a significant CAGR in the forecast period.

For a stronger and more stable business outlook, the report on the Global Social Media Analytics Tools Market carries key projections that can be practically studied. The report highlights major technological developments and changing trends adopted by key companies over a period of time. To achieve this, the research segments and sub-segments the global market by using many criteria. The growth predictions for each of these segments are included in the report.

Ask for Sample Copy of This Report: https://www.itintelligencemarkets.com/request_sample.php?id=10581

Top Key Players Profiled in This Report: Brandwatch, Socialbakers, NetBase Solutions, Inc., G2 Crowd, Brand24, Google, Pinterest, Twitter

What this research report offers:

·         Market share assessment based on the regional and country level analysis of the Global Social Media Analytics Tools Market.

·         Comprehensive analysis of recent technological advancements.

·         Business profiles of leading key players.

·         Strategic recommendations for the new entrants.

·         Strategic planning and strategies carried out by top-level companies.

·         Market share analysis of the top industry players.

·         Trending factors which are impacting on the Global Social Media Analytics Tools Market.

The report highlights several global regions such as North America, Latin America, Asia-Pacific, Africa, and Europe for the comparative study of the Global Social Media Analytics Tools Market. In terms of productivity, North America is the leading region for the market sector. Additionally, it offers the demanding structure of services in developing and developed countries.

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The demand within the Global Social Media Analytics Tools Market has been rising due to the several approaches like technology advancements and heavy competition. It covers different aspects of the businesses and represented by using several graphical presentation techniques such as graphs, charts, pictures, and diagrams.

Reasons for buying this report:

·         Identification of key factors instrumental in changing the market scenario, exploiting new opportunities, and gaining a competitive edge.

·         Analyzing various perspectives of the Global Social Media Analytics Tools Market with the help of Porter’s five forces analysis.

·         An end-user industry that is likely to witness the highest adoption of these Global Social Media Analytics Tools Market.

·         Regions that are expected to witness the fastest growth during the forecast period.

·         SWOT analysis for key players and a detailed study of their current strategic interests and key financial performance indicators.

If You Have Any Query, Ask Our Experts: https://www.itintelligencemarkets.com/enquiry_before_buying.php?id=10581

Table of Contents:

·         Global Social Media Analytics Tools Market Overview

·         Economic Impact on Industry

·         Market Competition by Manufacturers

·         Production, Revenue (Value) by Region

·         Supply (Production), Consumption, Export, Import by Regions

·         Production, Revenue (Value), Price Trend by Type

·         Global Social Media Analytics Tools Market Analysis by Application

·         Manufacturing Cost Analysis

·         Industrial Chain, Sourcing Strategy and Downstream Buyers

·         Marketing Strategy Analysis, Distributors/Traders

·         Market Effect Factors Analysis

·         Global Social Media Analytics Tools Market Forecast

About Company:

We at IT Intelligence Markets conduct intensive market research and generate detailed reports about the products and services offered in the IT domain. Our team is devoted to providing custom reports that are Taylor-made to suit the customer’s requirements. We make sure to keep our customers updated with the latest market dynamics as IT industry is undergoing sea change intrinsically & extrinsically by forces such as regulatory fluctuations, rapidly evolving consumer preferences, and newer technologies. Not only do our market research analysts scrutinize market requirements but also, track competitors relentlessly for obtaining the most updated scenario of the market.

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IT Intelligence Markets

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Here are the most popular pet fashion trends on Pinterest

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Sunglasses for a pet? Is that a real thing?

Not only are pet sunglasses a thing, but you can buy your favourite feline or canine companion a rather stylish pair of shades

With this in mind, stylish sunnies are just one of many popular pet fashion trends. And, now that temperatures have dipped for the frosty season, Pinterest has revealed some of the most highly sought-after pet attire trends for 2020.

The company notes that searches for pet fashion are up a whopping 199% on its platform, and that, “right now Pinners are looking for the best winter outfits for their fur babies.” 

While fleece coats are popular with humans, the social media platform notes that they are very popular trend with furbabies, too. Searches for fleece dog coat are up 141%. What’s more, Pinterest remarks that crafty canine owners are also searching for dog coats pattern free”, with searches for the DIY style up 75%.

Small dog sweater searches are up an impressive 213%, with large dog sweaterup 63%. 

Pinterest also discovered that the Canadian tuxedo is a popular look with pooches, too. Dog denim jacket searches are up 30%, and classic jean jackethoodie or studs and patches were popular as well. The company remarks that, “your dog has never looked cooler.” 

And, of course, owners of hairless cats were mindful of their vulnerable felines in the cold. Hairless cat sweater searches are up 25%, and Pinterest suggest a number of, “ luxurious looks  they deserve.”

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