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Pinterest Surpassed Snapchat as No. 3 Social Media App in the US and Will Stay Ahead

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<b>Pinterest</b> Surpassed Snapchat as No. 3 <b>Social</b> Media App in the US and Will Stay Ahead thumbnail
Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

In 2018, Snapchat edged Pinterest out slightly with 75.8 million users compared with Pinterest’s 75.5 million, despite the former having lost users due to a major redesign. The messaging app rebounded in 2019 with 80.2 million users after rolling out a successful Android app and introducing new virtual reality filters. But, in 2019, it was still surpassed by Pinterest, with 82.4 million users, after the visual platform had a successful year and IPO in April.

Pinterest saw 9.1% growth in 2019, a revision from our previous estimate of 4.3% growth. This year, it will have 86.0 million users, compared with Snapchat’s 83.1 million. The gap between the two platforms’ user bases will continue to grow through the end of our forecasting period in 2023.

“While Snapchat has a young core audience that it caters to, Pinterest has a more universal appeal, and it’s made significant gains in a wide range of age groups,” eMarketer junior forecasting analyst Nazmul Islam said.

Pinterest’s users are more evenly represented across all age groups as a percentage of the general population, while Snapchat’s are much more skewed in the younger age groups.

Pinterest’s users will make up 41.1% of all US social network users in 2020, similar to Snapchat’s 39.7%. For this metric, we expect Snapchat to remain flat in 2021, but Pinterest will gain share slightly.

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PINTEREST

Do I Have A UTI? | 9 Possible Causes of A Urinary Tract Infection | Health

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There’s a certain painful, burning, always-have-to-pee feeling that can come with a urinary tract infection (UTI) and it’s something that a lot of people have experienced. If you’ve been struggling with UTIs lately, don’t get down on yourself. Knowing the potential causes of UTIs and actively working to combat them can go a long way toward keeping you pain-free in the future.

#UTI #UrinaryTractInfection #DeepDives #Health

00:00 Introduction

01:06 Sex

01:30 Tight Underwear

01:59 Wiping the Wrong Way

02:18 Gastrointestinal Issues

02:53 Pubic Hair

03:24 Uncontrolled Diabetes

03:58 Dehydration

04:23 Wet Bathing Suits or Sweaty Workout Clothes

Read the full article here: https://www.health.com/condition/sexual-health/uti-causes

Health Deep Dives features in-depth reporting and expert interviews on issues at the top of your mind. From the dangers of popular diets to whether it’s safe to sweat it out at the gym during a pandemic, we break down the answers to your deepest questions.

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Do I Have A UTI? | 9 Possible Causes of A Urinary Tract Infection | Health

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PINTEREST

Morocco is the best destination for dream wedding according to Pinterest

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Morocco is the best destination for dream wedding according to Pinterest

Morocco is the best destination for dream wedding according to Pinterest

29m 2021-13: 30-Morocco

©

From the social site Pinterest, Morocco tops the list of the most attractive countries to celebrate a dream wedding. Moroccan landscapes are perfect for a big wedding.

The ranking was released earlier this week by Pinterest and is based on data from users of the site. This shows that Pinterest members consider Morocco as the final destination for arranging a dream wedding. Greece and France follow in second and third place, respectively. According to users, France is still the land of love, but Morocco is still popular with its lights and jewelry tones.

Greece ranks second on the rocks with its beautiful villages. The country ranks third because France can still count on Paris’ status as a city of romanticism. Places like Mexico, Bali, Fiji are also on the list of 20 countries.

Italy, Ireland, Australia, New Zealand, Canada, England, Ibiza, Scotland, Thailand, Spain, Portugal, USA, Bahamas and Wales are the favorite destinations for dream weddings.

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PINTEREST

Better Buy: Facebook vs. Pinterest

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These two social media companies are competing for ad dollars.

According to eMarketer, 81% of internet users worldwide use social media each month. Notably, that figure is up from 78% in 2019 as a result of pandemic-driven digitization.

Not surprisingly, that trend has been a tailwind for social giants like Facebook (NASDAQ:FB) and challengers like Pinterest (NYSE:PINS). And given the enormity of the digital ad market, both of these tech companies should continue to grow in the years ahead.

But which stock is the better buy?

What we know about Facebook

Facebook operates several social media platforms, including Facebook, Instagram, Messenger, and WhatsApp. It generates the vast majority of its revenue through the sale of ad space across those platforms, as well as on third-party apps and websites.

A group of young people interacting with smartphones, while various icons (i.e. camera, email, shopping cart) are displayed above their heads.

Image source: Getty Images.

Last year, as the pandemic drove people online, growth in monthly active people (MAP) accelerated. At the same time, 79% of MAP were also daily active people (DAP), up from 78% in 2019 and 77% in 2018. This indicates an uptick in engagement over time.

In the first quarter of 2021, 3.45 billion people used one of Facebook’s platforms on a monthly basis. Notably, the pandemic-driven increases in engagement continued to hold, as 79% of monthly users also signed in daily. And the average revenue per person (ARPP) increased 29% to $7.75 for the quarter.

In total, revenue jumped 48% year over year in Q1, driven by a 12% increase in the number of ads delivered and a 30% increase in the price per ad. That represents a meaningful acceleration in top-line growth compared to the company’s performance in recent years.

Metric

2018

Q1 2021 (TTM)

CAGR

Monthly Active People

2.64 billion

3.45 billion

13%

Revenue

$55.84 billion

$94.4 billion

26%

Free Cash Flow

$15.4 billion

$24.2 billion

22%

Data source: Facebook SEC filings. TTM = trailing-12-months. CAGR = compound annual growth rate.

While Facebook’s growth has been solid, investors should note that revenue has increased more quickly than free cash flow. This reflects Facebook’s weakening operating margin, which has fallen from 45% to 40% over that period.

Even so, Facebook is the leading social media platform worldwide. Over 2.7 billion people use at least one of its products every day — that’s roughly one-third of the globe’s population. That incredible scale has helped it capture 25% of the U.S. digital ad market. Only Alphabet‘s Google has taken more market share.

Going forward, if Facebook can avoid legal trouble, I think it still has room to grow.

What we know about Pinterest

Pinterest takes a different approach to social media. Rather than connecting friends and family, it’s a tool for inspiration, planning, and action. Pinterest has also gone to great lengths to build a positive environment for its users. Most social platforms can’t make the same claim.

Smiling woman interacting with smartphone.

Image source: Getty Images.

Pinterest’s growth strategy has focused on bringing more inspiring and shoppable content to its platform. For instance, it doubled down on video in 2020, enabling brands to engage consumers with dynamic stories and tutorials. Pinterest also made it possible to switch to shop mode from search, and it introduced the verified merchant program, helping consumers identify trusted sellers. In both cases, this simplifies the transition from inspiration to action, increasing value for consumers.

Those efforts also drove record growth in 2020: Pinterest added over 100 million monthly active users, and during Q4 it saw a sixfold increase in the number of businesses using shopping ads on its platform. That boosted average revenue per user (ARPU) to $4.26, up 12% from the prior year. Notably, Facebook’s ARPP was $32.03 in 2020, more than seven times higher than Pinterest’s.

In general, Pinterest has delivered solid financial results over the last few years.

Metric

2018

Q1 2021 (TTM)

CAGR

Monthly Active Users

265 million

478 million

30%

Revenue

$755.9 million

$1.9 billion

51%

Free Cash Flow

($82.6 million)

$230.4 million

N/A

Data source: Pinterest SEC filings. TTM = trailing-12-months. CAGR = compound annual growth rate.

As a caveat, investors should be encouraged by the company’s strong performance in 2020, but they should also expect growth to slow in 2021. As the pandemic abates, people will probably spend less time online.

Even so, Pinterest has plenty of room to grow its business, especially in international markets. Given its execution so far, I think the future looks bright for this social media company.

The verdict

Facebook has achieved incredible scale, dwarfing Pinterest. It’s also much more profitable in terms of absolute dollars. That makes Facebook a formidable competitor.

However, Pinterest has also managed to differentiate itself. Its platform is often a safer environment for brands, since ads are less likely to appear beside hateful content. Additionally, people come to Pinterest looking for inspiration — in other words, they come to Pinterest with the intent to shop. That makes it a better place for marketers to spend ad dollars.

Finally, Pinterest is growing more quickly and its ARPU is several times smaller than Facebook’s ARPP. That means Pinterest has plenty of room to expand, which should create more upside for long-term investors. That’s why Pinterest is the better buy.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

Trevor Jennewine owns shares of Pinterest. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Facebook, and Pinterest. The Motley Fool has a disclosure policy.

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