Pinterest has 67 Mn users in India, with over 320 Mn monthly visitors globally
The influencer marketing industry is expected to be worth up to $15 Bn by 2022
In India, TikTok leads the chart with 466.8 Mn installs out of 1.5 Bn downloads worldwide
Pinterest has tied up with Gurugram-based influencer marketing startup One Impression to drive its brand presence in India. Through this partnership, One Impression will collaborate with content creators and influencers so that they can grow within the Pinterest ecosystem.
Apaksh Gupta told in an IANS report that the influencer ecosystem is growing rapidly, both in India and globally. One Impression believes that this collaboration with the US visual social media platform will give influencers and content creators the opportunity for broader exposure to brands, where they can co-create authentic campaigns, beyond short-form videos and other mainstream content.
According to the last available figures for Pinterest in the Indian market, it has 67 Mn users and more than 320 Mn monthly visitors globally. One Impression has over 12 Mn content creators and influencers in its network globally and has active campaigns with brands in over 10 countries. It works with over 140 enterprise customers and emerging startups across industry verticals, including PayTm, Bytedance, Pepsi, Absolut Vodka, Bombay Shaving Company, Keventers and MamaEarth among others, where the company help them drive influencer-led initiatives.
According to Business Insider Intelligence estimates, based on MediaKix data, the influencer marketing industry is expected to be worth up to $15 Bn by 2022, up from as much as $8 Bn in 2019. The social media platforms such as Instagram and short video application TikTok have already swamped the influencer marketing landscape in India.
TikTok, Pinterest, Instagram: Influencing The Influencers
TikTok and Instagram have been getting a lot of attention from the Indian audience lately. Interestingly, both platforms have been growing aggressively in the country, where the growth is majorly contributed by influencers and content creators driving the entire ecosystem.
The popularity of TikTok has reached the corridors of power. Political campaigners, political agencies and strategists are reportedly planning to increase their presence and content on TikTok for upcoming election campaigns in India. The moves cames after the social video app touched 1.5 Bn downloads worldwide on the App Store and Google Play with India leading the chart with 466.8 Mn installs, which is about 31% of all installs.
Instagram, on the other hand, has shifted its focus to promote quality content over like-chasing —the social media giant has released a ‘private like counts’ feature, which allows the creator of the post to see the number of their likes and not the followers. Instagram has launched this feature as a pilot test globally, including in India. Currently, Instagram has 1 Bn downloads worldwide on the Google Play and India is in the second position with 73 Mn users, ahead of Brazil with an audience of 72 Mn users. However, the US is on top with 116 Mn users as of October 2019.
We are seeking a well-rounded team member to join our small yet growing business on the Gold Coast.
Working closely alongside our founder, this role covers marketing related tasks such as social media content creation and scheduling, assisting with photoshoots, working with influencers and creating weekly EDM’s as well as some sale and admin support.
Social content creation and scheduling.
Assisting with photoshoots
Managing and building on marketing calendar
Creation of digital collateral such EDMs, social images and website banners. (Mailchimp & Photoshop)
- Demonstrated experience (1-2 years) in a similar role. Sales, Marketing or preferably both.
- Maintaining and leading the voice of Mindful & Co Kids in the social media and community spheres.
- Creating and maintaining weekly social media content (including grid images, stories, calendars, copy and campaign messaging)
- Proficient in Photoshop or Canva, Mailchimp, Planoly.
- A strong eye for detail
- Understanding of the e-commerce customer experience
- Proven experience in Shopify and ecom site management.
- Highly organized, enjoys planning and creating effective systems
- Outstanding communication skills, both verbal and written
- Passion for creating an exceptional customer experience
- Community and influencer outreachr
- Ability to work efficiently and effectively within a team as well as independently
- Ability to prioritize, multi-task and meet tight deadlines
- High attention to detail
- A positive, can-do attitude
- Hands on experience with all elements of Facebook, Instagram, Pinterest, and emerging social channels
- Organisational & multitasking skills
- An ability to work optimally both independently and collaboratively
Please note this is a Part-time position meaning 2-3 days a week,. This is a diverse role with the opportunity to grow into a full-time role.
This role is part time, 20 hours per week. .
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All applicants must include a Cover Letter and Resume to be submitted through the Pedestrian Portal or directly to firstname.lastname@example.org
For older adults, specific Facebook activities more important than overall use
UNIVERSITY PARK, Pa. — The actions that older adults take on Facebook may be more important to their user experience and well-being than their overall use of the site, according to researchers.
In a study conducted by a team that included researchers from Penn State, older adults experienced different levels of competence, relatedness and autonomy on Facebook based on the types of their activities on the site.
Specifically, older adults who posted more pictures to Facebook felt more competent, which led to significantly higher levels of well-being in general, according to the researchers, who report their findings in the journal Health Communication. Commenting more frequently and receiving more responses to posts — also called message contingency — tended to improve feelings of relatedness and connection with others on Facebook, they added. Further, older adults who customized their profiles gave them more of a sense of autonomy while on the site.
However, the researchers also found that overall Facebook use was linked to lower well-being among older adults. Although this may seem to contradict the previous results, it may actually tell a more nuanced story about the relationship between social media and well-being, said S. Shyam Sundar, James P. Jimirro Professor of Media Effects in the Donald P. Bellisario College of Communications and co-director of the Media Effects Research Laboratory.
“What it may boil down to is that older adults might want to reduce their overall use of the platform, but still engage more in those specific Facebook activities that can enhance their sense of competence, like posting photos,” said Sundar, who is also an affiliate of Penn State’s Institute for Computational and Data Sciences (ICDS). “The recommendation is, then, rather than just browsing through feed after feed after feed on Facebook, actually do something on Facebook that can promote these positive outcomes.”
According to Eun Hwa Jung, assistant professor of communication, Kookmin University, South Korea, and lead author of the study, the study addresses the large gap in understanding about how older people engage on social media.
“Much of the social media research out there focuses on younger people because they tend to be the main users of the technology, but older adults are also becoming more used to technology and are using social media more,” said Jung. “So, this study hopefully offers older adults ways to use social media to enhance their positive mental health.”
Social Media, Senior Citizens and Isolation
Designing social media features to help older adults feel less isolated and more connected is especially important because this group is vulnerable to social isolation, according to the researchers.
“In general, older adults have a higher risk of being socially isolated because of mobility restrictions,” said Sundar. “Back in 2009, what really prompted this research was our curiosity about whether social networking sites could help them bridge that gap with their contacts and help them overcome that social isolation. With the COVID-19 restrictions, there’s even greater social isolation for older adults, which means there’s even greater need for social connection.”
The researchers said that developers may want to find ways to ease the complexity of tasks on social media sites that help older users build confidence and promote their well-being.
“Designers could ease the friction that older adults may feel when they post photos, for example,” said Sundar. “If they post a photo on Facebook, they might feel like it’s gone into a vacuum — the site doesn’t give them immediate feedback on how to post that photo, or whether the photo is on the site yet. Interfaces could be better designed to be friendly to older adults, so that they can more easily post multimedia elements.”
To gather data for the study, the researchers conducted both a content analysis and an online survey of about 202 Facebook users who were more than 60 years old. A content analysis is a rigorous study of pieces of media, such as text or videos. To do that, Jung, formerly a doctoral student at Penn State, assembled data about content posted by study participants, who all agreed to allow her to carefully record their activity on the social media site during the one-year study period.
The participants also filled out an online survey that measured psychological feelings, such as subjective well-being, enjoyment and autonomy.
According to the researchers, future research could look at features and tasks associated with other social media sites, such as Twitter and Pinterest, as well as investigate other technological features on social media sites.
9 Tech Stocks to Buy Under a Biden Presidency
Bank of America has high hopes for these tech stocks.
Tech stocks have led the stock market higher for more than a decade. However, some investors are growing concerned that President Joe Biden and a Democrat-controlled Congress could be bad news for big tech companies. Democrats have historically pushed for more corporate regulation to protect consumers, which puts big tech companies in the crosshairs of any antitrust or data abuse crackdowns. Regardless of regulatory concerns, the Bank of America analyst team says there are plenty of great investing opportunities within the technology space in 2021. Here are its top nine internet stock picks as the Biden era begins.
Alphabet (ticker: GOOGL)
A more harsh regulatory environment could be particularly difficult for the so-called FAANG stocks, Facebook (FB), Amazon.com (AMZN), Apple (AAPL), Netflix (NFLX) and Google parent company Alphabet. However, analyst Justin Post says Alphabet is his top 2021 stock pick within the FAANG group. Post says Alphabet’s leading search technology, its Android mobile operating system and its YouTube streaming video platform are a powerful combination. In addition, Google’s Waymo subsidiary recently became the first company to offer fully autonomous vehicle services to the public. Bank of America has a “buy” rating and $2,150 price target for GOOGL stock.
Expedia Group (EXPE)
The travel industry was crushed in 2020, but Post says online travel giant Expedia is the best-positioned internet travel stock to benefit from a widespread economic reopening in 2021. Post prefers online travel stocks to e-commerce stocks in 2021. He is expecting a sharp rebound in travel bookings in the second half of the year while e-commerce sales growth slows. He is projecting earnings multiple expansion for online travel stocks in 2021, similar to the type of multiple expansion e-commerce stocks experienced in 2020. Bank of America has a “buy” rating and $153 price target for EXPE stock.
Analyst Nat Schindler says online auto retailer Vroom is the best-positioned small-cap internet stock for a 2021 economic reopening scenario. Schindler is bullish on the online auto market, which he says is extremely large and fragmented at this point. Online auto sales market penetration is small at only about 0.9% as of 2019 compared with 15% penetration for e-commerce as a whole. Schindler says Vroom is still in the nascent stages of its expansion opportunity, and the stock is well-positioned for long-term upside. Bank of America has a “buy” rating and $65 price target for VRM stock.
Uber Technologies (UBER)
Uber Technologies is a leader in the ride-hailing and food delivery markets. Post says Uber’s core ride-hailing business is well-positioned for a major rebound in 2021, while its Uber Eats food delivery business could take a hit as the economy opens back up fully. In December, Uber completed a $2.65 billion all-stock acquisition of food delivery giant Postmates, which Post says will be a significant revenue contributor in 2021. Uber also took a 26% stake in autonomous vehicle company Aurora Innovation in December. Bank of America has a “buy” rating and $66 price target for UBER stock.
Social media giant Twitter has had a controversial couple of months, culminating with a permanent ban of former President Donald Trump from its platform in January. Looking ahead, Post says Twitter will likely continue to face headline risk related to its platform’s content, but the stock could get a tremendous tailwind from the return of major events, including possibly the 2021 Tokyo Olympics. Post says Trump’s ban highlights Twitter’s content risks, but much of the potential content problems and regulatory risks are already priced into the stock. Bank of America has a “buy” rating and $58 price target for TWTR stock.
Amazon is the U.S. leader in e-commerce and cloud services. While Amazon faces regulatory risks, Post is bullish on the company’s long-term penetration opportunity in both its cloud business and online retail business. Post says Amazon faces difficult year-over-year comparisons in 2021 given its businesses benefited from social distancing, but e-commerce penetration is still relatively low and Amazon has been ramping up its fulfillment capacity. In addition, the health crisis merely accelerated an inevitable shift in the economy to a cloud-based business environment. Bank of America has a “buy” rating and $4,000 price target for AMZN stock.
Peloton Interactive (PTON)
Interactive fitness platform Peloton Interactive was one of the biggest winners from the social distancing environment in 2020. The stock is up more than 430% in the past year, so investors are concerned about how much additional upside they can expect as the economy reopens in 2021. However, Post says Peloton is a long-term market penetration story, similar to Amazon. Post says Peloton bike demand remains “robust” heading into 2021, while the upcoming launch of a new Tread product expected in the March quarter could be the next bullish catalyst for the stock. Bank of America has a “buy” rating and $175 price target for PTON stock.
Social media platform Snap significantly outperformed competitors Facebook and Twitter in the past year, gaining about 180%. However, Post says Snap is one of his top average revenue per user, or ARPU, and margin expansion investments in the internet stock group. Post says he is bullish on Snap’s unique, younger demographic, which is attractive to advertisers. In addition, he says the platform’s high engagement and long-term ARPU expansion opportunity are compelling. Post is projecting revenue growth will accelerate from 42.5% in 2020 to 48.1% in 2021. Bank of America has a “buy” rating and $55 price target for SNAP stock.
Post says social media platform Pinterest will face difficult year-over-year comparisons in 2021 given it was a social distancing winner in 2020. However, he says Pinterest has long-term ARPU and margin growth opportunities that can drive its valuation higher. Post estimates fourth-quarter advertising revenue growth was 60%, significantly higher than Snap’s growth rate of up to 50%. Post also estimates Pinterest generated 61% revenue growth in the quarter. He says user growth, shopping features and a strong product pipeline justify a higher valuation for Pinterest. Bank of America has a “buy” rating and $72 price target for PINS stock.
Tech stocks for a new administration:
— Alphabet (GOOGL)
— Expedia Group (EXPE)
— Vroom (VRM)
— Uber Technologies (UBER)
— Twitter (TWTR)
— Amazon.com (AMZN)
— Peloton Interactive (PTON)
— Snap (SNAP)
— Pinterest (PINS)