Pinterest has 67 Mn users in India, with over 320 Mn monthly visitors globally
The influencer marketing industry is expected to be worth up to $15 Bn by 2022
In India, TikTok leads the chart with 466.8 Mn installs out of 1.5 Bn downloads worldwide
Pinterest has tied up with Gurugram-based influencer marketing startup One Impression to drive its brand presence in India. Through this partnership, One Impression will collaborate with content creators and influencers so that they can grow within the Pinterest ecosystem.
Apaksh Gupta told in an IANS report that the influencer ecosystem is growing rapidly, both in India and globally. One Impression believes that this collaboration with the US visual social media platform will give influencers and content creators the opportunity for broader exposure to brands, where they can co-create authentic campaigns, beyond short-form videos and other mainstream content.
According to the last available figures for Pinterest in the Indian market, it has 67 Mn users and more than 320 Mn monthly visitors globally. One Impression has over 12 Mn content creators and influencers in its network globally and has active campaigns with brands in over 10 countries. It works with over 140 enterprise customers and emerging startups across industry verticals, including PayTm, Bytedance, Pepsi, Absolut Vodka, Bombay Shaving Company, Keventers and MamaEarth among others, where the company help them drive influencer-led initiatives.
According to Business Insider Intelligence estimates, based on MediaKix data, the influencer marketing industry is expected to be worth up to $15 Bn by 2022, up from as much as $8 Bn in 2019. The social media platforms such as Instagram and short video application TikTok have already swamped the influencer marketing landscape in India.
TikTok, Pinterest, Instagram: Influencing The Influencers
TikTok and Instagram have been getting a lot of attention from the Indian audience lately. Interestingly, both platforms have been growing aggressively in the country, where the growth is majorly contributed by influencers and content creators driving the entire ecosystem.
The popularity of TikTok has reached the corridors of power. Political campaigners, political agencies and strategists are reportedly planning to increase their presence and content on TikTok for upcoming election campaigns in India. The moves cames after the social video app touched 1.5 Bn downloads worldwide on the App Store and Google Play with India leading the chart with 466.8 Mn installs, which is about 31% of all installs.
Instagram, on the other hand, has shifted its focus to promote quality content over like-chasing —the social media giant has released a ‘private like counts’ feature, which allows the creator of the post to see the number of their likes and not the followers. Instagram has launched this feature as a pilot test globally, including in India. Currently, Instagram has 1 Bn downloads worldwide on the Google Play and India is in the second position with 73 Mn users, ahead of Brazil with an audience of 72 Mn users. However, the US is on top with 116 Mn users as of October 2019.
Social Networking Sites Market 2020 (COVID-19 Worldwide Spread Analysis) by Key Players …
The Global Social Networking Sites Market research report offers an in-depth evaluation of each crucial aspect of the industry that relates to market size, share, revenue, demand, sales volume, and development in the Social Networking Sites market. The report analyzes the worldwide Social Networking Sites market over the volume trends, values, and historical pricing structure that make it easy to estimate growth momentum and precisely predict upcoming opportunities in the market. The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.
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Leading competitors in the Social Networking Sites market:
The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.
Global Social Networking Sites market overview in brief:
According to the statistics, the Social Networking Sites market is likely to report considerable revenue coupled with substantial growth during the forecast period as growing Social Networking Sites demand, increasing disposable incomes, raw material affluence, changing consumption tendencies, Social Networking Sites market trends, and stable market structure are fueling the growth of the world Social Networking Sites market. The market holds the potential to radically influence its peers and parent Social Networking Sites markets alongside the international financial system.
Detailed competitive scenario of the global Social Networking Sites industry:
The report highlights objectives, missions, core business values, and niche markets of leading participants operating in the global Social Networking Sites industry. It also facilitates clients with the acumen to gain competitive advantages in the market and the strengths and weaknesses of their strong opponents. The report underscores their strategic moves, including product launches, brand developments, and promotional activities, as well as mergers, ventures, amalgamations, and acquisitions as efforts to dilate their serving area and deliver better fit products to their customer base.
In Social Networking Sites report, participants’ financial assessments are also included which consists of an evaluation of gross margin, sales volume, cash flow, revenue outcomes, capital investment, and growth rate. That will allow clients to gain intact comprehension of participants’ financial strengths and position in the worldwide Social Networking Sites industry. Their production capacity, plant locations, Social Networking Sites manufacturing processes, production volume, product specifications, raw material sourcing, distribution networks, and international presence are also analyzed in the report.
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Acquire Thorough Global Social Networking Sites Market Research Study 2020
Leading segments of the global Social Networking Sites market with reliable forecasts:
The report further studies crucial segments of the Social Networking Sites market, including types, applications, technologies, regions, and end-users. It explains the performance and importance of each segment of Social Networking Sites considering revenue share, demand, sales volume, and growth prospects. Also the analysis helps clients precisely determine the Social Networking Sites market size to be targeted and forecast estimations assist them in selecting remunerative segments that will drive business growth in the near future.
Different product categories include:
Global Social Networking Sites industry has a number of end-user applications including:
Global Social Networking Sites Market Regional Analysis:
The next section of the report consists of a detailed analysis of the Social Networking Sites market across various countries in different regions. It provides a Social Networking Sites industry outlook for 2020–2027 and sets the forecast within the context of the Social Networking Sites market to include the latest technological developments as well as offerings.
1. North America Country (United States, Canada)
2. South America
3. Asia Country (China, Japan, India, Korea)
4. Europe Country (Germany, UK, France, Italy)
5. Other Country (Middle East, Africa, GCC)
This study discusses the key trends within countries that contribute to the growth of the Social Networking Sites market as well as analyses the degrees at which the drivers are influencing the market in each region. The global Social Networking Sites industry report evaluates the present scenario and the growth prospects of the Social Networking Sites market in various regions globally.
TOC Snapshot of Global Social Networking Sites Market
1. Social Networking Sites Product Definition
2. Worldwide Social Networking Sites Market Manufacturer Share and Market Overview
3. Manufacturer Social Networking Sites Business Introduction
4. Social Networking Sites Market Segmentation (Region Level)
5. World Social Networking Sites Market Segmentation (Product Type Level)
6. Social Networking Sites Market Segmentation (Industry Level)
7. Segmentation (Channel Level) of Social Networking Sites Market
8. Social Networking Sites Market Forecast 2020-2027
9. Product Type Social Networking Sites Segmentation
10. Segmentation of Social Networking Sites Industry
11. Cost of Social Networking Sites Production Analysis
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A Quick Guide to Social Media Advertising
If you’re looking to reach new audiences, social media marketing advertising could be the quickest and easiest way to achieve your goal!
With the right social media marketing ad strategy, you can build your following, get internet site clicks, and drive sales for your brand or business.
In our quick guide to social media advertising, we’re delving into the several types of ads you should use to grow your business, how to set clear objectives, and guidelines to create content that converts along with your target audience!
Understanding Different Types of Social Media Advertising
Knowing how to spend money on social media marketing advertising could be overwhelming — especially when you’re just beginning.
Every platform has its own pair of advertising options — each with its own unique pair of benefits, rules, and audience targeting capabilities.
For example, if you’re an e-commerce brand targeting millennial women in the usa, you might want to consider purchasing Promoted Pins on Pinterest.” alt=”” width=”350″ height=”623″ data-lazy-=”” data-lazy-src=”https://mk0laterblogouwugirk.kinstacdn.com/wp-content/uploads/2020/02/How-to-set-up-Instagram-Branded-Content-Tools-9.png” />
If a partner’s post is performing well organically, this could be a fantastic investment chance for your brand.
There are 3 main steps for creating branded content ads. First, businesses need to give influencers permission to tag them in branded content posts. Then influencers need to enable their business partners to promote their post being an ad.
Once they do this, the business enterprise will be able to see the post in Ads Manager under Existing Posts and can choose to run it as a feed ad.
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From here, you are able to choose where you’d such as the ad to direct people: your Profile, website, or direct message.
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Once you’re happy with how it’s looking, pick your allowance and duration, review your promotion, and press “Create Promotion”.
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Since Facebook is the parent to Instagram, there is a ton of overlap when it comes to advertising. If you have a very good grasp of advertising for Instagram, finding out the ropes for Facebook shouldn’t be too difficult.
To run adverts on Facebook you’ll need to have a Business Account on Facebook. Having a business account gives you access to Facebook Business Manager and Facebook Ad Manager. The all-in-one tool gives you to create ads, manage them, and track how well they’re performing.
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Like Instagram, Facebook has lots of ad formats for you to select from. You can choose from photos, videos, carousels, collections, stories, and boosted Facebook posts.
After selecting your Facebook ad format, you can choose what type of Facebook users you would like to reach.
When you’re along the way of creating your audiences in Ads Manager, you are able to target centered on location, demographics, interests, behavior, and more.
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TIP: If you would like to see if your ad is working for your target audience, we recommend creating A/B with Ads Manager. It’s most readily useful to test one element at a time. For example, if you would like to examine your call-to-action, keep every thing else the exact same and only change the copy.
Ready to get started? Check out this step-by-step guide on how to use Facebook Ads Manager for your first campaign!.
Advertising on Pinterest
Pinterest isn’t your average myspace and facebook — it’s more like a visual discovery engine.
But, with the right strategy, advertising on Pinterest might be a great choice for your business.
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Keep with the Pinterest Dimensions
While Pinterest does support ads in lots of dimensions, they recommend your Pin to be 2:3 (1000 x 1500 pixels). This is the most mobile-friendly dimension and will make your ad stand out.
Add Clear Text Overlays to your Pins
You want your ads to be eye-catching and on-brand while flowing beautifully to the Pinners’ feed. One the simplest way to do that is with the addition of clear text overlays. Your text ought to be easy to read and appeal to your audience. They should hint at the value your articles offers, without having to be clickbaity or misleading.
According to a study by Pinterest, Pins with a call-to-action in a text overlay drove 6% increased sales!
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#2: Promoted Carousels
Promoted Carousels let you accumulate to five photos or videos in a single ad. This is great if you would like to flaunt a new collection or a product with several different features.
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#4: App Install Pins
App Install pins link to the Apple Store or Google Play app to generate app installs from your own audience.
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When you advertise on Twitter you are able to promote select from several options:
Promoted Tweets, Promoted Accounts, Promoted Trends, or you can choose to create a Campaign.
Twitter ads are most effective once you learn your audience is on the app. Also, it’s a great platform if you’re interested in running very time-specific ads.
Want to find out more about Twitter Business and all its features? Read more here!
How to Create Ads That Convert for Your Brand
Once you’ve decided which platform and ad type is best for the goal, it’s time to get to the drawing board and work on the imagery and language for the ad.
The very good news is, you don’t have to be described as a graphic designer to create stunning graphics for your ad.
There are a lot of powerful, easy-to-use, and free design apps out there for you personally to select from.
For example, Canva is a great user-friendly tool which has templates not only for Instagram, but all platforms.
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And that’s it! You should are in possession of a much better concept of how social media marketing advertising works across Instagram, Facebook, Pinterest, and Twitter.
You’re all set to start arranging a next-level social media marketing campaign that drives real results for the business or brand!
Ready to jump-start your social media strategy? Start planning and scheduling your Instagram, Facebook, and Twitter posts with Later for free today!
Pinterest to give special attention to ‘trustworthy’ retailers
Pinterest is launching a verified merchant program it says will help users “discover and buy from trustworthy brands.” Retailers that are accepted into the program will have their products eligible for distribution within dedicated Pinterest shopping features such as Shop the Look pins or related product carousels.
Verified merchants will get “Verified” badges on their profile and product pins. Their product pins will also show product availability and pricing info. Other front-end benefits will include a special shop tab on their profile that makes it easier for users to see what they sell.
On the back end, verified merchants will receive early access to our the Pinterest insights tool, which helps measure the total sales impact of paid and organic pins.
According to Pinterest, 97% of the top searches on the social media platform are non-branded and 83% of Pinterest users have made a purchase based on content from brands on the site.
Pinterest is rolling out its verified merchant program as part of a broader push to become a full-fledged e-commerce site. In July 2019, the visually-oriented social network began offering personalized shopping hubs at the top of users’ home feeds, as well as an updated shopping section allowing users to browse entire product catalogs and click directly to the checkout page on the retailer’s site if they would like to purchase a pinned item.
In March 2019, Pinterest rolled out “Shop a brand,” a new dedicated section from retailers beneath product pins. Pinterest is also now offering personalized shopping recommendations alongside style, home, beauty, and DIY boards.