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With memes, videos, and quips, Bernie Sanders’ campaign uses Instagram to boost his appeal to …

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With memes, videos, and quips, Bernie Sanders' campaign uses <b>Instagram</b> to boost his appeal to ... thumbnail

The reply, posted in late October, racked up over 200,000 likes on Instagram.

Not bad for a septuagenarian.

Sanders, 78, the oldest candidate in the race for the Democratic presidential nomination, is arguably the most skilled at using Instagram, which has become the preferred social media platform for young voters. He has 3.9 million followers on Instagram,
1.8 million more than the next-highest Democratic contender on the platform, Senator Elizabeth Warren. He posts far more frequently than any top-tier candidate, and has a more varied approach on Instagram than President Trump.

Sanders’ feed features a variety of sleek content, including flashy infographics and fully subtitled videos, that mirrors popular Instagram style. The campaign also isn’t afraid to lean into social media’s lighthearted language, showing Sanders and his staff are comfortable conversing in memes and self-aware quips.

“Bernie sees social media as an incredibly powerful tool to communicate directly with voters,” said Josh Miller-Lewis, digital communications director for the Sanders campaign. Though Sanders has a social media staff, he regularly writes his own posts, Miller-Lewis said.

With social media becoming an increasingly vital political tool, Democratic presidential candidates are using carefully crafted statements, skillfully edited photos, and curated debate snippets to try to capture the public’s fleeting attention. The competition for viral moments often takes place on Instagram, outside of President Trump’s ever-present shadow on Twitter.

Instagram’s popularity has exploded in the last few years, particularly among people ages 18 to 29. Two-thirds of them say they use Instagram, dwarfing the 38 percent who say they use Twitter, according to the Pew Research Center. Those young voters made up roughly 20 percent of the electorate in 2016 and are expected to again be a key voting bloc next year.

“It’s not enough to be ‘presidential,’ in 2019; candidates have to prove that they’re ‘cool’ enough, too — and nothing screams that a candidate is plugged into progress, innovation, and a forward-thinking America than technological sophistication, as demonstrated through their social media comfort level,” said Kerric Harvey, an associate professor in the School of Media and Public Affairs at George Washington University.

Each Democratic candidate has a distinct calling card on Instagram. Sanders brings the memes. Warren posts videos of her calls with lucky supporters. Former vice president Joe Biden shares pictures of himself with Barack Obama. South Bend, Ind., Mayor Pete Buttigieg posts photos of his dogs.

The youngest candidate in the race, Buttgieg, 37, is part of the generation that came of age with Facebook and Twitter. But when it comes to the volume of Instagram content, there’s no contest between him and Sanders. Since the beginning of September, Sanders’ campaign has posted more than six times more frequently than Buttigieg’s.

Unlike Sanders, Buttigieg’s Instagram feed eschews infographics, fund-raising requests, and policy rollouts, almost exclusively posting pictures of him on the campaign trail or with his dogs, Buddy and Truman. He uses Instagram to allow people to get a more personal glimpse into his life, said Chris Meager, Buttigieg’s campaign press secretary.

Instagram “offers a glimpse into who Pete is, and we have Facebook and we have Twitter where we can dig a little deeper into policy,” Meager said. “Instagram is very visual. And so it gives us an opportunity to use that to show behind-the-scenes content.”

Instagram use is evolving for political campaigns, with many campaigns increasingly focusing on producing videos for it. Miller-Lewis said video, and particularly live video, wasn’t “really a part of the equation in 2016.”

Now, videos are especially popular among young people. They flocked to Sanders’ campaign in the last presidential election cycle and he’s a favorite again among voters 18 to 29 years old, consistently the first or second choice among the age group in recent polling.

Sanders’ campaign is expanding its use of social media to reach new voters, Miller-Lewis said. In June, the campaign created a channel on Twitch, a live-streaming site popular with video-game players.

“We’re hoping that we reach new people who aren’t necessarily involved in the political process already, who aren’t going to tune into politics or read about politics on the Internet, but now see Bernie Sanders on Twitch and think, ‘Maybe I should take a look and see what he’s all about,’ ” Miller-Lewis said.

The only other campaigns on Twitch are those of Democrat Andrew Yang and President Trump. But Trump is more at home on Twitter, where he has a significant advantage over the Democratic field because of his 67 million followers. Sanders leads the Democrats with 10 million.

Trump, though, makes only limited use of Instagram.

A prominent Instagram tactic — used often by the Sanders and Biden campaigns — is cross-promoting tweets via screenshots, a move that would seemingly be in Trump’s wheelhouse given his frequent tweeting. But Trump rarely uses Instagram that way. Additionally, he doesn’t provide subtitles for many of his videos, eschewing a standard practice that allows users scrolling through content without headphones to understand what’s going on.

Trump’s lack of polish on Instagram may be designed to bolster his populist image, said Jesse Baldwin-Philippi, an associate professor in the Communications and Media Studies Department at Fordham University who studied campaign social media use leading up to the 2016 election. She noted a lack of stylistic cohesion on Trump’s Instagram account during that time, including using at least 25 different fonts in campaign graphics.

“It’s strange and different,” Baldwin-Phillipi said. “There’s something to be said for the aesthetics, of thinking about what amateurism signals and how that aligns with a populist message, this campaign value of being an outsider rather than part of a machine.”

The Trump campaign did not respond to a request for comment about its social media strategy.

Sanders’ early days on Instagram mirrored Trump’s amateur quality. The senator’s campaign posted photos of him on the campaign trail that were often grainy and out of focus, and there was little variation in the type of content.

To succeed in spreading their messages, candidates also need a social media campaign that can be amplified by its supporters, Harvey said. Sanders does this well, with a large number of his social media followers retweeting, liking, and sharing his content. From Oct. 28 to Nov. 27, the Sanders campaign said its Instagram posts had nearly 9.5 million combined likes and comments, far more total interactions than any other Democratic candidate on the platform.

“Sanders can depend on his support base to do that social media work for him in a way that previous presidential candidates had to pay people to do,” Harvey said.

Still, it’s unclear how those interactions translate to tangible campaign support like contributions, volunteers, and votes. But experts said a cohesive social media strategy is increasingly important — something Miller-Lewis said the Sanders campaign fully understands.

“You cannot defeat Trump if you can’t compete with him on social media,” Miller-Lewis said.

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Social media page aimed to keep FSU students accountable as campus life resumes

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TALLAHASSEE, Fla. (WCTV) – The first week of classes at Florida State University has already landed some students in hot water.

Over the weekend, 11 people were arrested in connection to a house party at a recently-banned fraternity on campus.

That incident prompted admonishment from FSU President John Thrasher, and a strong reaction from fellow students.

Amidst all of this has sprouted a new, modern way that some are hoping will hold students accountable in the age of COVID-19.

The latest effort is an Instagram page, and it’s gaining a lot of attention. Some might call it social shaming, but the creators say they want to create a sense of collective responsibility.

Candid videos sent in by anonymous sources; that’s how a new Instagram page aims to hold students at Florida State accountable.

“The people who are coming back and partying and disregarding all of this, they have the potential to kill people and ruin people’s life,” said one of the creators of the Mask Up FSU Instagram page, who did not want to be identified.

The anonymous creators describe themselves as “very” active members of the FSU community, saying they got the idea while driving around campus and noticing a lot of students weren’t abiding by social distancing guidelines.

“Not our intention to spread hate or bullying or any type of fears online. But, we do need to bring awareness that there are harsher consequences to going out and partying.”

The first page gained 4,000 followers in just three days before it was suspended for unknown reasons. The new one now has more than 1,000 in roughly 24 hours.

It’s, perhaps, a welcome tool as many students unaffiliated with the page say they’re frustrated by recent actions.

“They shouldn’t be doing that, but they are, and I can’t do anything about it,” said Nicole Rodriguez, a sophomore at FSU.

“I was more just kind of annoyed that other students would put themselves before anyone else,” added FSU freshman Emma Cagwin.

The page is also aiming to change irresponsible actions.

“Through this account, we are able to work with the administration and work with a lot of our peers our age and be able to use social media as a method of activism.”

The creators say they’re using it as a proactive platform to share information from university administrators and, in the future, helpful tools to combat the virus.

The creators say they have received a number of threats from some students who feel targeted by the posts. However, they say their goal is to keep the public safe.

Copyright 2020 WCTV. All rights reserved.

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Social Networking Sites Market 2020 (COVID-19 Worldwide Spread Analysis) by Key Players …

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The Global Social Networking Sites Market research report offers an in-depth evaluation of each crucial aspect of the industry that relates to market size, share, revenue, demand, sales volume, and development in the Social Networking Sites market. The report analyzes the worldwide Social Networking Sites market over the volume trends, values, and historical pricing structure that make it easy to estimate growth momentum and precisely predict upcoming opportunities in the market. The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.

Request for a sample report here https://www.orbisresearch.com/contacts/request-sample/4754992

Leading competitors in the Social Networking Sites market:

WhatsApp

QQ

Tik Tok

Qzone

Tumblr

Sina Weibo

Medium

Instagram

Messenger

LinkedIn

Baidu Tieba

Facebook

Viber

Reddit

WeChat

Line

Telegram

Twitter

YouTube

Pinterest

Snapchat

The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.

Global Social Networking Sites market overview in brief:

According to the statistics, the Social Networking Sites market is likely to report considerable revenue coupled with substantial growth during the forecast period as growing Social Networking Sites demand, increasing disposable incomes, raw material affluence, changing consumption tendencies, Social Networking Sites market trends, and stable market structure are fueling the growth of the world Social Networking Sites market. The market holds the potential to radically influence its peers and parent Social Networking Sites markets alongside the international financial system.

Detailed competitive scenario of the global Social Networking Sites industry:

The report highlights objectives, missions, core business values, and niche markets of leading participants operating in the global Social Networking Sites industry. It also facilitates clients with the acumen to gain competitive advantages in the market and the strengths and weaknesses of their strong opponents. The report underscores their strategic moves, including product launches, brand developments, and promotional activities, as well as mergers, ventures, amalgamations, and acquisitions as efforts to dilate their serving area and deliver better fit products to their customer base.

In Social Networking Sites report, participants’ financial assessments are also included which consists of an evaluation of gross margin, sales volume, cash flow, revenue outcomes, capital investment, and growth rate. That will allow clients to gain intact comprehension of participants’ financial strengths and position in the worldwide Social Networking Sites industry. Their production capacity, plant locations, Social Networking Sites manufacturing processes, production volume, product specifications, raw material sourcing, distribution networks, and international presence are also analyzed in the report.

Ask our Expert if You Have a Query at: https://www.orbisresearch.com/contacts/enquiry-before-buying/4754992

Acquire Thorough Global Social Networking Sites Market Research Study 2020

Leading segments of the global Social Networking Sites market with reliable forecasts:

The report further studies crucial segments of the Social Networking Sites market, including types, applications, technologies, regions, and end-users. It explains the performance and importance of each segment of Social Networking Sites considering revenue share, demand, sales volume, and growth prospects. Also the analysis helps clients precisely determine the Social Networking Sites market size to be targeted and forecast estimations assist them in selecting remunerative segments that will drive business growth in the near future.

Different product categories include:

Daily

Weekly

Less often

Global Social Networking Sites industry has a number of end-user applications including:

Mobile phone

Computer

Global Social Networking Sites Market Regional Analysis:

The next section of the report consists of a detailed analysis of the Social Networking Sites market across various countries in different regions. It provides a Social Networking Sites industry outlook for 2020–2027 and sets the forecast within the context of the Social Networking Sites market to include the latest technological developments as well as offerings.

1. North America Country (United States, Canada)

2. South America

3. Asia Country (China, Japan, India, Korea)

4. Europe Country (Germany, UK, France, Italy)

5. Other Country (Middle East, Africa, GCC)

This study discusses the key trends within countries that contribute to the growth of the Social Networking Sites market as well as analyses the degrees at which the drivers are influencing the market in each region. The global Social Networking Sites industry report evaluates the present scenario and the growth prospects of the Social Networking Sites market in various regions globally.

TOC Snapshot of Global Social Networking Sites Market

1. Social Networking Sites Product Definition

2. Worldwide Social Networking Sites Market Manufacturer Share and Market Overview

3. Manufacturer Social Networking Sites Business Introduction

4. Social Networking Sites Market Segmentation (Region Level)

5. World Social Networking Sites Market Segmentation (Product Type Level)

6. Social Networking Sites Market Segmentation (Industry Level)

7. Segmentation (Channel Level) of Social Networking Sites Market

8. Social Networking Sites Market Forecast 2020-2027

9. Product Type Social Networking Sites Segmentation

10. Segmentation of Social Networking Sites Industry

11. Cost of Social Networking Sites Production Analysis

12. Conclusion

Direct Purchase Report @ https://www.orbisresearch.com/contact/purchase-single-user/4754992

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Making It Easier to Shop and Sell on Our Apps

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  • Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app, and we’re expanding checkout on Instagram to all US businesses and creators.
  • We’re also making Shops available to any eligible business and adding customization features, messaging and new insights.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online. We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online.

A New Place for People to Shop in the Facebook App

Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app. Facebook Shop makes it easy for people to find products from businesses they love, discover new ones and make purchases, all in one place. We just started testing this in the US and we launched a complementary shopping destination on Instagram in July, called Instagram Shop, where people can discover and buy products from creators and brands, all in one place.

New Tools for Businesses to Create and Manage an Online Store

One of the easiest ways for businesses to showcase their products on Facebook and Instagram is through Facebook Shops. Shops makes it simple for businesses to set up a single online store that customers can access on both Facebook and Instagram. We launched Shops in May, and in the coming weeks, we’re making it available to any eligible business and adding customization features, messaging and new insights to help businesses measure results. We’re also expanding checkout on Instagram to all US businesses and creators.

These new features give businesses more control over how their digital storefront looks and make creating new collections easier. These include: 

  • New design layouts for featuring single products or groups of products in Shops
  • Real-time preview of collections as they are designed
  • The ability to automatically create Shops for new sellers
  • New insights to measure results in Commerce Manager

Screenshot of Commerce Manager

Expanding Checkout on Instagram

In the coming weeks, all eligible sellers in the US will be able to start using checkout on Instagram. Checkout makes it easy for people to make a purchase in just a few taps, without leaving the app. To use checkout, businesses must have Shops and use Facebook Commerce Manager or our partners Shopify and BigCommerce. We’ll support more platform partners soon

We’re also waiving selling fees for businesses through the end of the year to reduce the cost of doing business online, especially given the current economic crisis. 

Connect with Customers Using Messaging and Live Shopping

Messaging through Shops combines the in-store experience of being able to ask a salesperson questions with the convenience of online shopping. Messaging allows businesses to provide personalized assistance so people can make more informed decisions about their purchase. The new messaging button on Shops makes it easy for people to message businesses through Messenger, WhatsApp or Instagram Direct. Customers can view products right within the chat, making it easy to share products with friends and family to get feedback before making a purchase. We’re testing this feature on Messenger and Instagram Direct now, and will start testing it on WhatsApp soon.

Screenshots of messaging a business on Messenger

Screenshots of messaging a business on WhatsApp

With Live Shopping, we’re making it easier for people to shop in real time. We’ve been testing this feature on both Facebook and Instagram, and now Facebook Live Shopping includes new features to help businesses easily set up a live experience featuring products from their Shop and sell directly from the video. Instagram Live Shopping is now available to all businesses and creators using checkout in the US.

Screenshot of Live Shopping on Instagram

The post Making It Easier to Shop and Sell on Our Apps appeared first on About Facebook.

Facebook Newsroom

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