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Reddit Outlines 2019 Performance Stats and Trends

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Reddit has this week provided an overview of its key performance stats and milestones for 2019 as part of its year in review – and there are some very interesting insights included within the various data points.

Reddit’s main, broader usage points of note for the year are:

  • 430 million monthly active users ( 30% YoY increase)
  • 199 million posts
  • 1.7 billion comments
  • 32 billion upvotes

That top number is the most significant – back in April 2018, Reddit reported having 330 million monthly active users, its last official update on this front. It’s now added another 100 million, which means that Reddit now has significantly more users than Twitter (330m as of April 2019), Pinterest (322m), and very likely LinkedIn, TikTok and Snapchat (the latter three don’t report MAU stats, but the data available would suggest that none have close to 430 million monthly actives).

But what’s also worth noting here is the relative growth rate.

As you can see here, since April 2018 (or near to), Reddit’s MAU numbers are actually growing faster than every other major platform, aside from Facebook, which continues to expand into new regions.

Again, the comparisons are not definitive – we don’t have official MAU rates for Snapchat, LinkedIn and TikTok, which is why they’re not listed, and Twitter stopped reporting MAU data in favor of its own mDAU stat back in July (Twitter went from 335m MAU in Q2 ’18 to 330m in Q1 ’19). But Instagram reported hitting a billion MAU in June 2018, and hasn’t provided an official update since, and Pinterest is growing, but it’s a way off the same rate.

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Reddit, going on these stats, is fast becoming a more critical social platform, with its human-moderated approach seemingly holding more sway with more users as time goes on, which is important to consider.

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This is further underlined in Reddit’s on-platform engagement stats:

  • Monthly comments have grown 37% YoY
  • Monthly view count has jumped 53% YoY

These are impressive numbers, and while Reddit may not be as advertiser-friendly as other platforms, it’s difficult to overlook the potential here.

And that’s before you take into account the additional specifics of who’s now using Reddit, and why.

In its further reporting, Reddit outlines the growth in various topic areas and communities, noting that there are now more than 100K active communities on the platform (though, interestingly, Reddit has previously pegged that number at 130k).

Among these, Reddit highlights significant growth in discussion and engagement around beauty:

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“Increase in YoY subscribers in the top 50 beauty ( 63%) and style ( 52%) communities.”

Food trends

“35% YoY increase in subscribers in top 50 food communities.”

And parenting:

These are not areas that most would traditionally associated with Reddit – and while the majority of Reddit discussion still revolves around memes, web trends and gaming:

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The broader overview of popular subjects shows that the Reddit community is diversifying – which, again, could point to increased marketing opportunities in the app.

Reddit has also added a range of new ad options this year as it seeks to improve its revenue potential, while it’s also worked on improving its guidelines and cleaning up its platform to provide more assurance to advertisers. It still might not be the right platform for your business, but the data here would suggest that it is likely worth another look as you go about your 2020 planning.

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You can read Reddit’s full, in-depth usage and trend rundown for 2019 here.

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Elon Musk Hints at Plans to Increase Character Limit for Tweets in Response to Twitter User

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Twitter could expand its character limit from 280, according to a tweet by new owner Elon Musk. The world’s richest man and Twitter’s new CEO responded to a user on the microblogging platform requesting the higher character limit, stating that it was part of the company’s plan. Twitter is also working on adding encrypted direct messages (DMs), and payment services, according a set of slides recently shared by Musk on Twitter. However, it is currently unclear whether the increased character limit will be the same as the longform tweet feature teased by the company’s CEO.

On Monday, Musk responded to a Twitter user asking him to expand the 280-character limit for on tweets on Twitter to 1,000 characters. Musk responded, stating :It’s on the todo list.”

Twitter, which is referred to as a “microblogging service”, originally had a 140-character limit for tweets, which was expanded to 280 characters in 2017. At the time, the company’s blog stated that “many people Tweeted the full 280 limit because it was new and novel, but soon after behaviour normalised…We saw when people needed to use more than 140 characters, they Tweeted more easily and more often.”

The platform is one of the few services that limits users’ posts to a few hundred characters. Rival Facebook allow users to upload posts with thousands of characters.

Musk has shown interest in the idea of increasing the character limit on a number of occasions since his takeover of the platform, as per a report by Mashable.

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On November 27, a Twitter user suggested to Musk to increase the platform’s word limit from 280 to 420. “Good idea” Musk wrote in response.

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Prior to that, another user had suggested “get rid of character limits,” to which Musk responded: “Absolutely”.

Musk recently announced another major change for the platform with its multi-coloured verification system. A new three-coloured verification check mark system would replace the previous ‘Twitter Blue’ service which had to be pulled off within days of its release due to rising number of accounts impersonating well-known brands and personalities while carrying the ‘verified’ check. The new Twitter Blue verification service will tentatively be relaunched on December 2, according to Musk.


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WhatsApp ‘Message Yourself’ Feature Rolling Out on Android and iOS: Report

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WhatsApp is rolling out its Message Yourself feature to users globally. The app will now let you send a text to yourself, to store messages and files. Many users around the globe rely on WhatsApp chats to jot down quick notes or reminders, or crucial information. Until now, users would use a workaround to message themselves, or use a second WhatsApp account registered to another phone number, or rely on a chat window of a defunct WhatsApp account to store messages. WhatsApp will now let you do it easily via one of its new in-built features called Message Yourself.

According to a report by TechCrunch, the Meta owned messaging app has begun to roll out the ability to message yourself. The ‘Message Yourself’ feature will be similar to sending a text to another user, except that the message will remain in a separate chat on your phone.

Once the feature is rolled out, users will see a separate chat with their name followed by “(You)”. You will be able to jot down notes, shopping lists, keep reminders, store bookmarks. You will also be able to forward messages from other users, just like you can for other chats.

You can tap on the new chat button from the WhatsApp home screen and select your name. Once you tap on it, you will be able to send texts to yourself. If you are in another app, you can also use the sharing menu to send files, images, and other media to yourself.

WhatsApp says that the Message Yourself feature is now rolling out and should reach most Android and iOS users in the coming weeks, as per the report. Users can download the latest version of the app on Android and iOS to use the Message Yourself feature.

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Recently, the messaging app also introduced a new feature that will let iOS and Android users create polls in personal and group chats to get opinions or answers from their friends and contacts. Users’ responses to a poll’s question are protected via end-to-end encryption, according to the company.

See also  Twitter Testing Facebook-Like Status Feature With Emoji for Limited Time: Report

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Facebook Fined EUR 265 Million by Irish Data Privacy Regulator After Investigation Into Data Scraping

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Ireland’s data privacy regulator imposed an EUR 265 million (roughly Rs. 2,250 crore) fine on social media giant Facebook on Monday, bringing the total it has fined parent group Meta to almost EUR 1 billion (roughly Rs. 2,250 crore). The penalty resulted from an investigation, started last year, into the discovery of a collated set of personal data that had been scraped from Facebook between May 2018 and September 2019, and made available online. Facebook was also ordered to make a range of corrective measures.

Meta said it had cooperated fully with the investigation by Ireland’s Data Privacy Commissioner (DPC) and made changes to its systems during the time in question, including removing the ability to scrape its features in this way using phone numbers.

Monday’s fine is the fourth the DPC has levied against one of Meta’s companies. It is Meta’s lead privacy regulator within the European Union, and has 13 more inquiries into the social media group outstanding.

In September the watchdog hit its Instagram subsidiary with a record fine of EUR 405 million (roughly Rs. 3,435 crore), which Meta plans to appeal. Meta added in its statement on Monday that it was reviewing the decision related to the latest fine.

The DPC regulates Apple, Google, Twitter, Tiktok and other technology giants due to the location of their EU headquarters in Ireland. It currently has 40 inquiries open into such firms, including the 13 involving Meta.

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The regulator has the power to impose fines of up to 4 percent of a company’s global revenue under the EU’s General Data Protection Regulation’s (GDPR) “One Stop Shop” regime introduced in 2018.

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The DPC said mitigating factors in Monday’s decision – which had been approved by all other relevant EU regulators – included the actions Facebook had taken.

“We’ll keep going until the behaviour does change,” Ireland’s Data Privacy Commissioner (DPC) Helen Dixon told Irish national broadcaster RTE on Monday.

© Thomson Reuters 2022


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