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Reddit Outlines 2019 Performance Stats and Trends



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Reddit has this week provided an overview of its key performance stats and milestones for 2019 as part of its year in review – and there are some very interesting insights included within the various data points.

Reddit’s main, broader usage points of note for the year are:

  • 430 million monthly active users ( 30% YoY increase)
  • 199 million posts
  • 1.7 billion comments
  • 32 billion upvotes

That top number is the most significant – back in April 2018, Reddit reported having 330 million monthly active users, its last official update on this front. It’s now added another 100 million, which means that Reddit now has significantly more users than Twitter (330m as of April 2019), Pinterest (322m), and very likely LinkedIn, TikTok and Snapchat (the latter three don’t report MAU stats, but the data available would suggest that none have close to 430 million monthly actives).

But what’s also worth noting here is the relative growth rate.

As you can see here, since April 2018 (or near to), Reddit’s MAU numbers are actually growing faster than every other major platform, aside from Facebook, which continues to expand into new regions.

Again, the comparisons are not definitive – we don’t have official MAU rates for Snapchat, LinkedIn and TikTok, which is why they’re not listed, and Twitter stopped reporting MAU data in favor of its own mDAU stat back in July (Twitter went from 335m MAU in Q2 ’18 to 330m in Q1 ’19). But Instagram reported hitting a billion MAU in June 2018, and hasn’t provided an official update since, and Pinterest is growing, but it’s a way off the same rate.

Reddit, going on these stats, is fast becoming a more critical social platform, with its human-moderated approach seemingly holding more sway with more users as time goes on, which is important to consider.

This is further underlined in Reddit’s on-platform engagement stats:

  • Monthly comments have grown 37% YoY
  • Monthly view count has jumped 53% YoY

These are impressive numbers, and while Reddit may not be as advertiser-friendly as other platforms, it’s difficult to overlook the potential here.

And that’s before you take into account the additional specifics of who’s now using Reddit, and why.

In its further reporting, Reddit outlines the growth in various topic areas and communities, noting that there are now more than 100K active communities on the platform (though, interestingly, Reddit has previously pegged that number at 130k).

Among these, Reddit highlights significant growth in discussion and engagement around beauty:

“Increase in YoY subscribers in the top 50 beauty ( 63%) and style ( 52%) communities.”

Food trends

“35% YoY increase in subscribers in top 50 food communities.”

And parenting:

These are not areas that most would traditionally associated with Reddit – and while the majority of Reddit discussion still revolves around memes, web trends and gaming:

The broader overview of popular subjects shows that the Reddit community is diversifying – which, again, could point to increased marketing opportunities in the app.

Reddit has also added a range of new ad options this year as it seeks to improve its revenue potential, while it’s also worked on improving its guidelines and cleaning up its platform to provide more assurance to advertisers. It still might not be the right platform for your business, but the data here would suggest that it is likely worth another look as you go about your 2020 planning.

You can read Reddit’s full, in-depth usage and trend rundown for 2019 here.

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Google Surpasses Facebook in Downloads for First Time in 5 Years in Q4 2019: Sensor Tower



US-based search engine giant Google has, for the first time in five years, unseated Facebook as the top publisher of mobile apps in Q4 2019.

In the last quarter of 2019, Google amassed close to 850 million downloads compared to Facebook‘s nearly 800 million, analytics firm Sensor Tower revealed recently.

When it comes to overall downloads for the year, however, Google still trails behind Facebook.

While Google raked in nearly 2.3 billion downloads, Facebook gained almost 3 billion downloads over the past 12 months.

Facebook owns four out of the top five most downloaded apps worldwide, including WhatsApp, Facebook, Instagram and Messenger, that does not come as a surprise.

sensor tower body Call of Duty

Call of Duty: Mobile was the most downloaded game last quarter, followed by Sand Balls
Photo Credit: Sensor Tower

ByteDance-owned video sharing app TikTok was the world’s second-most downloaded app in 2019.

The figures show that TikTok downloads reached an all-time high in the fourth quarter (Q4) of 2019, with nearly 220 million installs, which represented a 24 per cent increase over Q3 2019.

Sensor Tower also reports that TikTok’s revenue grew by a massive 540 per cent year-on-year in Q4 2019.

Additionally, Disney+ was downloaded more than 30 million times in Q4 2019 in the US, which is more than double of its next nearest competitor, TikTok.

In terms of revenue, Disney+ grossed more than $50 million in its first 30 days, beating out other subscription video on demand (SVOD) rivals, like HBO NOW and Showtime.


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Social Media Analytics Tools Market Expected Huge Growth by 2020-2027 Profiling Key Players …



Social Media Analytics Tools Market Expected Huge Growth by 2020-2027 Profiling Key Players ... thumbnail

Social Media Analytics Tools Market research report is the new statistical data source added by IT Intelligence Markets. It uses several approaches for analyzing the data of target market such as primary and secondary research methodologies. It includes investigations based on historical records, current statistics, and futuristic developments. Global Social Media Analytics Tools Market is predicted to grow at a significant CAGR in the forecast period.

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Top Key Players Profiled in This Report: Brandwatch, Socialbakers, NetBase Solutions, Inc., G2 Crowd, Brand24, Google, Pinterest, Twitter

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We at IT Intelligence Markets conduct intensive market research and generate detailed reports about the products and services offered in the IT domain. Our team is devoted to providing custom reports that are Taylor-made to suit the customer’s requirements. We make sure to keep our customers updated with the latest market dynamics as IT industry is undergoing sea change intrinsically & extrinsically by forces such as regulatory fluctuations, rapidly evolving consumer preferences, and newer technologies. Not only do our market research analysts scrutinize market requirements but also, track competitors relentlessly for obtaining the most updated scenario of the market.

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Emerging Study Exploring Social Selling Market 2020-2027 Showing Highest Revenue in Industry …



Emerging Study Exploring <b>Social</b> Selling Market 2020-2027 Showing Highest Revenue in Industry ... thumbnail

Social selling is the way toward creating connections as a component of the business procedure. Today this regularly happens through informal communities, for example, LinkedIn, Twitter, Pinterest, yet can occur either on the web or disconnected. Instances of social selling strategies incorporate sharing important substance, connecting straightforwardly with potential purchasers and clients, individual marking, and social tuning in.

The Research Insights released its comprehensive report titled Social Selling Market which is imbued with exclusive statistical data. This informative research report has been compiled by using primary and secondary research techniques which will facilitate a prismatic knowledge of the market. It has been collected on the basis of different market segments along with its subtypes. The changing dynamics of the market have been examined on the basis of type, size, applications, and end-users.

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It analyses different industries and studies their growth models and flight to progress. In this study, the global Social Selling Market has been analyzed on the basis of type, application, and geography. On the basis of geographical segmentation, it describes some significant strategies adopted by Top-level companies.

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The outline of the global Social Selling Market has numerous provisions and descriptions and also covers all the applications of this market along with the regional outlook and industry policy. The topography that has been highlighted from an overall perspectives are the North America, Europe, Asia-Pacific (APAC), Middle East & Africa and Latin America. Each of these regions are surveyed on the basis of its capacity, cost of productions, price of raw materials and earned revenues.

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Table of Content:

Social Selling Market Research Report 2020-2027

Chapter 1: Industry Overview

Chapter 2: Social Selling Market International and Market Analysis

Chapter 3: Environment Analysis of Social Selling

Chapter 4: Analysis of Revenue by Classsifications

Chapter 5: Analysis of Social Selling Market Revenue Market Status

Chapter 6: Analysis of Revenue by Regions and Applications

Chapter 7: Analysis of Social Selling Market Key Manufacturers

Chapter 8: Sales Price and Gross Margin Analysis

Chapter 9: Continue To TOC……………………

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The Research Insights – A global leader in analytics, research and advisory that can assist you to renovate your business and modify your approach. With us, you will learn to take decisions intrepidly. We make sense of drawbacks, opportunities, circumstances, estimations and information using our experienced skills and verified methodologies. Our research reports will give you an exceptional experience of innovative solutions and outcomes. We have effectively steered businesses all over the world with our market research reports and are outstandingly positioned to lead digital transformations. Thus, we craft greater value for clients by presenting advanced opportunities in the global market.

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