The government’s proposed new privacy bill may require large social media platforms to offer an identity-verification option, a potentially precedent-setting effort to rein in the spread of “fake news”, two government sources told Reuters on Thursday. The requirement would likely raise a host of technical and policy issues for companies including Facebook and its WhatsApp and Instagram units, Twitter, and Chinese app TikTok, all of which have millions of users in India.
Companies would have to offer a mechanism for users to prove their identities and display that verification publicly, akin to the blue check-mark that Twitter has used to confirm the authenticity of some high-profile accounts, including those belonging to celebrities and politicians. Verification would be optional for users, the sources said.
The Personal Data Protection bill, whose first draft was made public last year, is keenly awaited by top technology companies and industry stakeholders as it could alter the way all major internet companies process, store and transfer Indian consumers’ data.
The identity verification requirement, introduced in the latest draft of the bill, would be one of the most ambitious efforts globally to battle disinformation and fake news, which is often spread by pseudonymous or fake accounts.
“The idea was to reduce the spread of fake news and online trolling,” said one of the sources, a IT ministry official.
The privacy bill was cleared by cabinet on Wednesday and will be presented to parliament soon, officials said. But passage is not imminent, one of the sources said, as the legislation will likely be referred to a parliamentary expert committee or a panel for further review.
Since 2017, fake news and rumour-mongering on social media in India has led to more than 30 deaths, data portal IndiaSpend said last year. The companies have taken some measures to combat the problem – including a move by WhatsApp to limit group-forwarding of messages.
But Facebook and other companies have resisted the idea that they should verify the identity of their users, partly on the grounds that people in many countries would struggle to provide sufficient documentation
The voluntary verification scheme would give users more confidence in the validity of information on the verified accounts, though it would not eliminate fake accounts.
© Thomson Reuters 2019
TikTok CEO Kevin Mayer Quits After Three Months, Just as Firm Challenges US Ban
TikTok CEO Kevin Mayer has left the Chinese-owned video app firm just three months since joining, and only days since the company sued the administration of US President Donald Trump over an executive order effectively banning it in the United States.
He will be replaced by US General Manager Vanessa Pappas on an interim basis, TikTok said in a statement.
The resignation comes at a tricky time for super-fast growing TikTok as it tries to persuade both the United States and India that it is not a security threat, while at the same time holding discussions with prospective buyers following a second US order demanding the sale of its US operations.
In another development, former TikTok India manager Raj Mishra has been appointed by Triller as Country Manager and Head of Operations for the country. Mishra was the very first employee to be hired at TikTok India. In his new role at Triller, he will be leading and furthering the development of video-sharing app’s products, operations, and overall business goals.
“In recent weeks, as the political environment has sharply changed, I have done significant reflection on what the corporate structural changes will require, and what it means for the global role I signed up for,” Mayer said in an letter to employees.
“Against this backdrop, and as we expect to reach a resolution very soon, it is with a heavy heart that I wanted to let you all know that I have decided to leave the company.”
ByteDance founder and CEO Zhang Yiming said in a separate letter reviewed by Reuters that the company was “moving quickly to find resolutions to the issues that we face globally, particularly in the US and India”.
He said Mayer had joined just as the company was “entering arguably our most challenging moment.”
“It is never easy to come into a leadership position in a company moving as quickly as we are, and the circumstances following his arrival made it all the more complex,” Zhang said.
ByteDance employees told Reuters they were not surprised by Mayer’s decision given TikTok’s unpredictable future, and also because the ex-Disney executive has not had a significant role in some important decisions as he was still new to the team.
Zhang has been the key person in TikTok sale talks, said two people with knowledge of the matter. But Mayer represented TikTok to discuss with senior executives of interested buyers just days ago, a third person said.
TikTok’s decision to launch a $200 million (roughly Rs. 1,478 crores) “creator fund” in July was spearheaded by TikTok’s former head Alex Zhu, though Mayer was also directly involved, said two of the people. The project was initiated internally much earlier than Mayer’s arrival, one of the people said.
“The learning curve was steep for him, from daily operations to geopolitical implications,” said one of the people.
ByteDance did not immediately respond to Reuters’ request for comment.
“Whether TikTok reaches an agreement to sell its US business or decides to duke it out in the courts, the role for Mayer will not be anything like that he had envisioned when he joined,” said Mark Natkin, managing director of Marbridge Consulting in Beijing.
Mayer’s departure is not a great boost for company morale right now, Natkin said.
US India Challenges
Amid growing distrust between Washington and Beijing, Trump complained that TikTok was a national security threat and could share information about users with China’s government.
Trump issued an executive order banning US transactions with TikTok on August 6, effective in mid-September. He issued a separate order about a week later giving ByteDance 90 days to divest of TikTok’s US operations and data.
ByteDance has been in talks to sell TikTok’s North American, Australian and New Zealand operations which could be worth $25 billion (roughly Rs. 184,816 crores) to $30 billion (roughly Rs. 221,801 crores) to companies including Microsoft and Oracle, people with knowledge of the matter have said.
The company has also been targeted in India, where TikTok was one of 59 Chinese apps banned by the Indian government in June following a border clash between India and China.
That month, Mayer wrote to India’s government saying China’s government has never requested user data, nor would TikTok turn it over if asked.
TechCrunch reported earlier this month that ByteDance was in talks with India’s Reliance for investment in TikTok.
TikTok has become a global sensation since ByteDance launched the app in 2017, with operations in countries such as France, South Korea, Indonesia, Russia and Brazil. In April, the app hit 2 billion downloads globally.
© Thomson Reuters 2020
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Social Networking Sites Market 2020 (COVID-19 Worldwide Spread Analysis) by Key Players …
The Global Social Networking Sites Market research report offers an in-depth evaluation of each crucial aspect of the industry that relates to market size, share, revenue, demand, sales volume, and development in the Social Networking Sites market. The report analyzes the worldwide Social Networking Sites market over the volume trends, values, and historical pricing structure that make it easy to estimate growth momentum and precisely predict upcoming opportunities in the market. The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.
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Leading competitors in the Social Networking Sites market:
The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.
Global Social Networking Sites market overview in brief:
According to the statistics, the Social Networking Sites market is likely to report considerable revenue coupled with substantial growth during the forecast period as growing Social Networking Sites demand, increasing disposable incomes, raw material affluence, changing consumption tendencies, Social Networking Sites market trends, and stable market structure are fueling the growth of the world Social Networking Sites market. The market holds the potential to radically influence its peers and parent Social Networking Sites markets alongside the international financial system.
Detailed competitive scenario of the global Social Networking Sites industry:
The report highlights objectives, missions, core business values, and niche markets of leading participants operating in the global Social Networking Sites industry. It also facilitates clients with the acumen to gain competitive advantages in the market and the strengths and weaknesses of their strong opponents. The report underscores their strategic moves, including product launches, brand developments, and promotional activities, as well as mergers, ventures, amalgamations, and acquisitions as efforts to dilate their serving area and deliver better fit products to their customer base.
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Acquire Thorough Global Social Networking Sites Market Research Study 2020
Leading segments of the global Social Networking Sites market with reliable forecasts:
The report further studies crucial segments of the Social Networking Sites market, including types, applications, technologies, regions, and end-users. It explains the performance and importance of each segment of Social Networking Sites considering revenue share, demand, sales volume, and growth prospects. Also the analysis helps clients precisely determine the Social Networking Sites market size to be targeted and forecast estimations assist them in selecting remunerative segments that will drive business growth in the near future.
Different product categories include:
Global Social Networking Sites industry has a number of end-user applications including:
Global Social Networking Sites Market Regional Analysis:
The next section of the report consists of a detailed analysis of the Social Networking Sites market across various countries in different regions. It provides a Social Networking Sites industry outlook for 2020–2027 and sets the forecast within the context of the Social Networking Sites market to include the latest technological developments as well as offerings.
1. North America Country (United States, Canada)
2. South America
3. Asia Country (China, Japan, India, Korea)
4. Europe Country (Germany, UK, France, Italy)
5. Other Country (Middle East, Africa, GCC)
This study discusses the key trends within countries that contribute to the growth of the Social Networking Sites market as well as analyses the degrees at which the drivers are influencing the market in each region. The global Social Networking Sites industry report evaluates the present scenario and the growth prospects of the Social Networking Sites market in various regions globally.
TOC Snapshot of Global Social Networking Sites Market
1. Social Networking Sites Product Definition
2. Worldwide Social Networking Sites Market Manufacturer Share and Market Overview
3. Manufacturer Social Networking Sites Business Introduction
4. Social Networking Sites Market Segmentation (Region Level)
5. World Social Networking Sites Market Segmentation (Product Type Level)
6. Social Networking Sites Market Segmentation (Industry Level)
7. Segmentation (Channel Level) of Social Networking Sites Market
8. Social Networking Sites Market Forecast 2020-2027
9. Product Type Social Networking Sites Segmentation
10. Segmentation of Social Networking Sites Industry
11. Cost of Social Networking Sites Production Analysis
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A Quick Guide to Social Media Advertising
If you’re looking to reach new audiences, social media marketing advertising could be the quickest and easiest way to achieve your goal!
With the right social media marketing ad strategy, you can build your following, get internet site clicks, and drive sales for your brand or business.
In our quick guide to social media advertising, we’re delving into the several types of ads you should use to grow your business, how to set clear objectives, and guidelines to create content that converts along with your target audience!
Understanding Different Types of Social Media Advertising
Knowing how to spend money on social media marketing advertising could be overwhelming — especially when you’re just beginning.
Every platform has its own pair of advertising options — each with its own unique pair of benefits, rules, and audience targeting capabilities.
For example, if you’re an e-commerce brand targeting millennial women in the usa, you might want to consider purchasing Promoted Pins on Pinterest.” alt=”” width=”350″ height=”623″ data-lazy-=”” data-lazy-src=”https://mk0laterblogouwugirk.kinstacdn.com/wp-content/uploads/2020/02/How-to-set-up-Instagram-Branded-Content-Tools-9.png” />
If a partner’s post is performing well organically, this could be a fantastic investment chance for your brand.
There are 3 main steps for creating branded content ads. First, businesses need to give influencers permission to tag them in branded content posts. Then influencers need to enable their business partners to promote their post being an ad.
Once they do this, the business enterprise will be able to see the post in Ads Manager under Existing Posts and can choose to run it as a feed ad.
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From here, you are able to choose where you’d such as the ad to direct people: your Profile, website, or direct message.
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Once you’re happy with how it’s looking, pick your allowance and duration, review your promotion, and press “Create Promotion”.
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Since Facebook is the parent to Instagram, there is a ton of overlap when it comes to advertising. If you have a very good grasp of advertising for Instagram, finding out the ropes for Facebook shouldn’t be too difficult.
To run adverts on Facebook you’ll need to have a Business Account on Facebook. Having a business account gives you access to Facebook Business Manager and Facebook Ad Manager. The all-in-one tool gives you to create ads, manage them, and track how well they’re performing.
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Like Instagram, Facebook has lots of ad formats for you to select from. You can choose from photos, videos, carousels, collections, stories, and boosted Facebook posts.
After selecting your Facebook ad format, you can choose what type of Facebook users you would like to reach.
When you’re along the way of creating your audiences in Ads Manager, you are able to target centered on location, demographics, interests, behavior, and more.
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TIP: If you would like to see if your ad is working for your target audience, we recommend creating A/B with Ads Manager. It’s most readily useful to test one element at a time. For example, if you would like to examine your call-to-action, keep every thing else the exact same and only change the copy.
Ready to get started? Check out this step-by-step guide on how to use Facebook Ads Manager for your first campaign!.
Advertising on Pinterest
Pinterest isn’t your average myspace and facebook — it’s more like a visual discovery engine.
But, with the right strategy, advertising on Pinterest might be a great choice for your business.
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Keep with the Pinterest Dimensions
While Pinterest does support ads in lots of dimensions, they recommend your Pin to be 2:3 (1000 x 1500 pixels). This is the most mobile-friendly dimension and will make your ad stand out.
Add Clear Text Overlays to your Pins
You want your ads to be eye-catching and on-brand while flowing beautifully to the Pinners’ feed. One the simplest way to do that is with the addition of clear text overlays. Your text ought to be easy to read and appeal to your audience. They should hint at the value your articles offers, without having to be clickbaity or misleading.
According to a study by Pinterest, Pins with a call-to-action in a text overlay drove 6% increased sales!
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#2: Promoted Carousels
Promoted Carousels let you accumulate to five photos or videos in a single ad. This is great if you would like to flaunt a new collection or a product with several different features.
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#4: App Install Pins
App Install pins link to the Apple Store or Google Play app to generate app installs from your own audience.
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When you advertise on Twitter you are able to promote select from several options:
Promoted Tweets, Promoted Accounts, Promoted Trends, or you can choose to create a Campaign.
Twitter ads are most effective once you learn your audience is on the app. Also, it’s a great platform if you’re interested in running very time-specific ads.
Want to find out more about Twitter Business and all its features? Read more here!
How to Create Ads That Convert for Your Brand
Once you’ve decided which platform and ad type is best for the goal, it’s time to get to the drawing board and work on the imagery and language for the ad.
The very good news is, you don’t have to be described as a graphic designer to create stunning graphics for your ad.
There are a lot of powerful, easy-to-use, and free design apps out there for you personally to select from.
For example, Canva is a great user-friendly tool which has templates not only for Instagram, but all platforms.
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And that’s it! You should are in possession of a much better concept of how social media marketing advertising works across Instagram, Facebook, Pinterest, and Twitter.
You’re all set to start arranging a next-level social media marketing campaign that drives real results for the business or brand!
Ready to jump-start your social media strategy? Start planning and scheduling your Instagram, Facebook, and Twitter posts with Later for free today!