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Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor …

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Good morning, PR pros:

The Federal Trade Commission recently issued a guide, “Disclosures 101 for Social Media Influencers,” which outlines rules for disclosing any “financial, employment, personal or family relationship” that social media rock stars have with the organizations they post about online.

PR/social media pros take note: FTC publishes “Disclosures 101 for Social Media Influencers” – new guidelines covering the degree a social media influencer must disclose his or her relationship with an organization. (Via ⁦@InstituteForPR⁩) https://t.co/Zy6wza2VQz

— Sonja Popp-Stahly (@SonjaPoppStahly) December 5, 2019

Along with using hashtags such as #ad, disclosures on pictures (including via Instagram or Snapchat) must be superimposed on the image, not just in the description. In a similar vein, disclosures must be included inside videos and not just the descriptions. When livestreaming, influencers should repeat the disclosure periodically. Brand managers should share this information with their influencer partners to ensure these rules are followed.

How do you work with partners on best practices about disclosures? Share your thoughts under the #MorningScoop hashtag.

Here are today’s top stories:

Instagram adds age requirement

The social media platform is now requiring users to enter their birthdate to use the app, instead of the prior practice of checking a box affirming that the user is at least 13 years old.

Starting today, we’ll ask for your birthdate when creating an account, and in the coming weeks, we’ll give you more control over who can message you.

This will help us keep young people safer and enable more age-appropriate experiences. Learn more: https://t.co/j7HuSB9Mng pic.twitter.com/8k1cejWal5

— Instagram (@instagram) December 4, 2019

In a blog post, Instagram wrote:

… Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall. Your birthday will not be visible to others on Instagram, but you’ll be able to see it when viewing your own private account information.

Why it matters: Though Instagram says it’ll use the feature for “more age-appropriate experiences” (read: to keep the social media platform out of a PR crisis), it’s also going to use members’ birthdates to target ads within the app. Marketers, this means that you might soon find more effective ways of reaching certain demographics on the Facebook-owned app.


FROM THE EXPERTS

Are you looking to use podcasts to reach your audience in 2020?

PR Daily Editor Ted Kitterman caught up with the team at Trek Bicycles that launched a podcast to connect with cycling enthusiasts and casual bikers. Brand Director Eric Bjorling shares the lessons he and his team learned by working on the series.

Top takeaways include:

  • Specify your content goals.
  • Get top leaders on board early.
  • Plan to invest plenty of time promoting your show.

Hear the full story here.


MEASURED THOUGHTS

Muck Rack’s “The State of Journalism 2019” report revealed that the majority of reporters view PR relationships as “mutually beneficial,” even though they don’t consider them partnerships.

Image courtesy of Muck Rack

However, that doesn’t mean journalists enjoy being blasted with pitches. About two-thirds (65%) want to be pitched between 9 and 11 a.m. Keep it short and sweet (only 6% want pitches over three paragraphs) and through email, unless you know a particular reporter would like your pitch through Twitter or over the phone (and they probably don’t want the latter).

Image courtesy of Muck Rack.

Google sued for ‘stolen’ song lyrics

 Genius, a website repository of song lyrics, filed a lawsuit against the search giant, alleging Google is “copying its lyrics data,” as Engadget reported. When people use Google to search for song lyrics, Genius says that the lyric-licensing company LyricFind pulls them directly from Genius’ website and places them on Google’s search results, decreasing Genius’ website traffic.

 Why you should care: You might not be locked into a copyright or trademark battle, but you would be wise to carefully observe those laws whenever you create and publish any type of content. Observe the best practice of scanning the internet for your own created content, as well, to prevent images, articles and videos that are yours from being used illegally by others.

Don’t assume you know copyright law, either. Check out these tips from a copyright expert.


TACTICALLY SPEAKING

Ford and McDonald’s have partnered to announce a new sustainability measure: The fast-food chain’s coffee chaff will be used to form a composite that can be used in making auto parts, such as headlamp housings.

PC Mag reported that the production process with coffee chaff requires 25% less energy, another sustainability win.

Buckle up, grab your coffee, and see how we’re teaming up with @McDonaldsCorp to drive #sustainability forward from an unlikely source. pic.twitter.com/kFomPKSRVc

— Ford Motor Company (@Ford) December 4, 2019


WHAT YOU SAID

We asked how involved your executives and leaders are with your branded content and campaigns, and 40% of you said there is a lot of interaction on certain projects, while 33% said executives are involved only when asked or given specific directives. Though 20% have leaders who are the face of their organizations, 7% struggle with executives’ not understanding the value of PR.

How involved are your executives and leaders with your branded content and campaigns?

We want to hear how you get your executives involved with internal and external efforts. Share your struggles and successes below and under #MorningScoop to be featured in our roundup.

— PR Daily (@PRDaily) December 4, 2019


SOUNDING BOARD

What’s your view on branded podcasts, and how are you planning to use them in 2020?

What’s your view on branded podcasts and how are you planning to use them in 2020?

Weigh in below and share your favorite podcasts below and under #MorningScoop to be featured in our roundup.

— PR Daily (@PRDaily) December 5, 2019

Share your insights, along with what you’re listening to, under the hashtag #MorningScoop.

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INSTAGRAM

Social media page aimed to keep FSU students accountable as campus life resumes

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TALLAHASSEE, Fla. (WCTV) – The first week of classes at Florida State University has already landed some students in hot water.

Over the weekend, 11 people were arrested in connection to a house party at a recently-banned fraternity on campus.

That incident prompted admonishment from FSU President John Thrasher, and a strong reaction from fellow students.

Amidst all of this has sprouted a new, modern way that some are hoping will hold students accountable in the age of COVID-19.

The latest effort is an Instagram page, and it’s gaining a lot of attention. Some might call it social shaming, but the creators say they want to create a sense of collective responsibility.

Candid videos sent in by anonymous sources; that’s how a new Instagram page aims to hold students at Florida State accountable.

“The people who are coming back and partying and disregarding all of this, they have the potential to kill people and ruin people’s life,” said one of the creators of the Mask Up FSU Instagram page, who did not want to be identified.

The anonymous creators describe themselves as “very” active members of the FSU community, saying they got the idea while driving around campus and noticing a lot of students weren’t abiding by social distancing guidelines.

“Not our intention to spread hate or bullying or any type of fears online. But, we do need to bring awareness that there are harsher consequences to going out and partying.”

The first page gained 4,000 followers in just three days before it was suspended for unknown reasons. The new one now has more than 1,000 in roughly 24 hours.

It’s, perhaps, a welcome tool as many students unaffiliated with the page say they’re frustrated by recent actions.

“They shouldn’t be doing that, but they are, and I can’t do anything about it,” said Nicole Rodriguez, a sophomore at FSU.

“I was more just kind of annoyed that other students would put themselves before anyone else,” added FSU freshman Emma Cagwin.

The page is also aiming to change irresponsible actions.

“Through this account, we are able to work with the administration and work with a lot of our peers our age and be able to use social media as a method of activism.”

The creators say they’re using it as a proactive platform to share information from university administrators and, in the future, helpful tools to combat the virus.

The creators say they have received a number of threats from some students who feel targeted by the posts. However, they say their goal is to keep the public safe.

Copyright 2020 WCTV. All rights reserved.

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FACEBOOK

Social Networking Sites Market 2020 (COVID-19 Worldwide Spread Analysis) by Key Players …

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The Global Social Networking Sites Market research report offers an in-depth evaluation of each crucial aspect of the industry that relates to market size, share, revenue, demand, sales volume, and development in the Social Networking Sites market. The report analyzes the worldwide Social Networking Sites market over the volume trends, values, and historical pricing structure that make it easy to estimate growth momentum and precisely predict upcoming opportunities in the market. The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.

Request for a sample report here https://www.orbisresearch.com/contacts/request-sample/4754992

Leading competitors in the Social Networking Sites market:

WhatsApp

QQ

Tik Tok

Qzone

Tumblr

Sina Weibo

Medium

Instagram

Messenger

LinkedIn

Baidu Tieba

Facebook

Viber

Reddit

WeChat

Line

Telegram

Twitter

YouTube

Pinterest

Snapchat

The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.

Global Social Networking Sites market overview in brief:

According to the statistics, the Social Networking Sites market is likely to report considerable revenue coupled with substantial growth during the forecast period as growing Social Networking Sites demand, increasing disposable incomes, raw material affluence, changing consumption tendencies, Social Networking Sites market trends, and stable market structure are fueling the growth of the world Social Networking Sites market. The market holds the potential to radically influence its peers and parent Social Networking Sites markets alongside the international financial system.

Detailed competitive scenario of the global Social Networking Sites industry:

The report highlights objectives, missions, core business values, and niche markets of leading participants operating in the global Social Networking Sites industry. It also facilitates clients with the acumen to gain competitive advantages in the market and the strengths and weaknesses of their strong opponents. The report underscores their strategic moves, including product launches, brand developments, and promotional activities, as well as mergers, ventures, amalgamations, and acquisitions as efforts to dilate their serving area and deliver better fit products to their customer base.

In Social Networking Sites report, participants’ financial assessments are also included which consists of an evaluation of gross margin, sales volume, cash flow, revenue outcomes, capital investment, and growth rate. That will allow clients to gain intact comprehension of participants’ financial strengths and position in the worldwide Social Networking Sites industry. Their production capacity, plant locations, Social Networking Sites manufacturing processes, production volume, product specifications, raw material sourcing, distribution networks, and international presence are also analyzed in the report.

Ask our Expert if You Have a Query at: https://www.orbisresearch.com/contacts/enquiry-before-buying/4754992

Acquire Thorough Global Social Networking Sites Market Research Study 2020

Leading segments of the global Social Networking Sites market with reliable forecasts:

The report further studies crucial segments of the Social Networking Sites market, including types, applications, technologies, regions, and end-users. It explains the performance and importance of each segment of Social Networking Sites considering revenue share, demand, sales volume, and growth prospects. Also the analysis helps clients precisely determine the Social Networking Sites market size to be targeted and forecast estimations assist them in selecting remunerative segments that will drive business growth in the near future.

Different product categories include:

Daily

Weekly

Less often

Global Social Networking Sites industry has a number of end-user applications including:

Mobile phone

Computer

Global Social Networking Sites Market Regional Analysis:

The next section of the report consists of a detailed analysis of the Social Networking Sites market across various countries in different regions. It provides a Social Networking Sites industry outlook for 2020–2027 and sets the forecast within the context of the Social Networking Sites market to include the latest technological developments as well as offerings.

1. North America Country (United States, Canada)

2. South America

3. Asia Country (China, Japan, India, Korea)

4. Europe Country (Germany, UK, France, Italy)

5. Other Country (Middle East, Africa, GCC)

This study discusses the key trends within countries that contribute to the growth of the Social Networking Sites market as well as analyses the degrees at which the drivers are influencing the market in each region. The global Social Networking Sites industry report evaluates the present scenario and the growth prospects of the Social Networking Sites market in various regions globally.

TOC Snapshot of Global Social Networking Sites Market

1. Social Networking Sites Product Definition

2. Worldwide Social Networking Sites Market Manufacturer Share and Market Overview

3. Manufacturer Social Networking Sites Business Introduction

4. Social Networking Sites Market Segmentation (Region Level)

5. World Social Networking Sites Market Segmentation (Product Type Level)

6. Social Networking Sites Market Segmentation (Industry Level)

7. Segmentation (Channel Level) of Social Networking Sites Market

8. Social Networking Sites Market Forecast 2020-2027

9. Product Type Social Networking Sites Segmentation

10. Segmentation of Social Networking Sites Industry

11. Cost of Social Networking Sites Production Analysis

12. Conclusion

Direct Purchase Report @ https://www.orbisresearch.com/contact/purchase-single-user/4754992

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FACEBOOK

Making It Easier to Shop and Sell on Our Apps

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  • Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app, and we’re expanding checkout on Instagram to all US businesses and creators.
  • We’re also making Shops available to any eligible business and adding customization features, messaging and new insights.

During the COVID-19 pandemic, the shift to online shopping has rapidly accelerated, with an estimated 85% of people worldwide now shopping online. We want to make shopping easier for people and empower anyone, from an entrepreneur to the largest brand, to use our apps to connect with customers and grow their business. That’s why we’re creating new ways for people to shop on our apps and providing tools to help businesses sell online.

A New Place for People to Shop in the Facebook App

Today we’re introducing Facebook Shop, a new place to discover businesses and shop for products in the Facebook app. Facebook Shop makes it easy for people to find products from businesses they love, discover new ones and make purchases, all in one place. We just started testing this in the US and we launched a complementary shopping destination on Instagram in July, called Instagram Shop, where people can discover and buy products from creators and brands, all in one place.

New Tools for Businesses to Create and Manage an Online Store

One of the easiest ways for businesses to showcase their products on Facebook and Instagram is through Facebook Shops. Shops makes it simple for businesses to set up a single online store that customers can access on both Facebook and Instagram. We launched Shops in May, and in the coming weeks, we’re making it available to any eligible business and adding customization features, messaging and new insights to help businesses measure results. We’re also expanding checkout on Instagram to all US businesses and creators.

These new features give businesses more control over how their digital storefront looks and make creating new collections easier. These include: 

  • New design layouts for featuring single products or groups of products in Shops
  • Real-time preview of collections as they are designed
  • The ability to automatically create Shops for new sellers
  • New insights to measure results in Commerce Manager

Screenshot of Commerce Manager

Expanding Checkout on Instagram

In the coming weeks, all eligible sellers in the US will be able to start using checkout on Instagram. Checkout makes it easy for people to make a purchase in just a few taps, without leaving the app. To use checkout, businesses must have Shops and use Facebook Commerce Manager or our partners Shopify and BigCommerce. We’ll support more platform partners soon

We’re also waiving selling fees for businesses through the end of the year to reduce the cost of doing business online, especially given the current economic crisis. 

Connect with Customers Using Messaging and Live Shopping

Messaging through Shops combines the in-store experience of being able to ask a salesperson questions with the convenience of online shopping. Messaging allows businesses to provide personalized assistance so people can make more informed decisions about their purchase. The new messaging button on Shops makes it easy for people to message businesses through Messenger, WhatsApp or Instagram Direct. Customers can view products right within the chat, making it easy to share products with friends and family to get feedback before making a purchase. We’re testing this feature on Messenger and Instagram Direct now, and will start testing it on WhatsApp soon.

Screenshots of messaging a business on Messenger

Screenshots of messaging a business on WhatsApp

With Live Shopping, we’re making it easier for people to shop in real time. We’ve been testing this feature on both Facebook and Instagram, and now Facebook Live Shopping includes new features to help businesses easily set up a live experience featuring products from their Shop and sell directly from the video. Instagram Live Shopping is now available to all businesses and creators using checkout in the US.

Screenshot of Live Shopping on Instagram

The post Making It Easier to Shop and Sell on Our Apps appeared first on About Facebook.

Facebook Newsroom

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