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Cabinet Approves Personal Data Protection Bill, to Be Introduced in Parliament This Session

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The Union Cabinet on Wednesday approved the much-anticipated Personal Data Protection Bill and the government will now introduce the bill in Parliament in the ongoing winter session. Union Minister for Information and Broadcasting, Prakash Javadekar, however, did not give any details of the bills to the media, saying details will be discussed first in Parliament.

The Ministry of Electronics and Information Technology (MeitY) moved the Bill in the Cabinet and Telecom and Information Technology Minister Ravi Shankar Prasad had recently informed the Upper House that the work on Data Protection law is in progress and would be introduced very soon in Parliament.

The bill is an attempt to set up a framework for the handling of citizen’s personal data in the country. It includes conditions on how organisations should receive, handle, and process users’ personal data

The proposed law may have a considerable impact on MNCs operating in India, whether with or without a physical presence, due to its data localisation requirements and cross-border data transfer restrictions.

Toeing the European Union’s General Data Protection Regulation (GDPR), the government had last year introduced a draft personal data protection bill to regulate the use of individual’s data by the government and private companies.

The draft bill, titled The Personal Data Protection Bill, 2018, was prepared by an expert group headed by former Supreme Court judge B.N. Srikrishna. Now there will be norms on collection, storage and processing of personal data, consent of individuals, penalties and compensation, code of conduct and an enforcement model is likely to be a part of the law.

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The Basics of Business Intelligence [Infographic]

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Take large amounts of data. Refine it. Analyze it. Then make decisions based off the resulting information.

That, in a nutshell, is business intelligence, or BI. BI is not a single tool, but a variety of resources, from hardware to software, and anything that provides data, including the treasure trove available from your social media channels.

Business intelligence software organizes the data, and users create reports, dashboards, and data visualizations. As a term, BI now includes advanced and augmented analytics, and while traditional BI focuses on what happened in the past and what’s happening in the present, business analytics (BA) identifies current trends in order to predict future trends.

Essentially, business intelligence software takes your company’s data and helps you better understand what happened, why it happened, what will happen, and what you can do about it. And the advantages for business are clear.

To learn more about business intelligence, check out this infographic.

The Basics of Business Intelligence

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DuckDuckGo Is Twitter CEO Jack Dorsey’s Default Search Engine

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Twitter founder and CEO Jack Dorsey recently revealed that he has stopped using Google and moved to its rival DuckDuckGo.

In a Twitter post, the CEO professed love to DuckDuckGo and said he had made it his default engine.

It read: “I love @DuckDuckGo. My default search engine for a while now. The app is even better!”

Soon, DuckDuckGo responded to Dorsey’s compliment with a witty tweet, writing: That’s great to hear @jack! Happy to have you on the on the Duck side,” followed by a duck emoji.

Launched in 2008, DuckDuckGo’s search engine is far behind the US based search engine giant Google, with its average number of searches per days at close to 50 million, while Google processes more than 3.5 billion search queries a day

to recall, Dorsey recently trolled social media giant Facebook, when the company rebranded its logo from lower case to all caps in order to distinguish it self from the company’s subsidiaries such as Instagram and WhatsApp.

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#SMTLive Recap: Managing Your Brand’s Social Media Over the Holidays

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It’s Thanksgiving week in the United States, which means we’re officially in the thick of the holiday season. For social media marketers, this can mean a lot of chaos. In order to make said chaos a bit more organized, we wanted to ask our #SMTLive community on Twitter about how they prepare for the holidays on social.

Firstly, we wanted to see if anyone hadn’t gotten started yet.

It turns out most people actually have gotten started, proving that those of us working in social have learned the hard way that procrastination is not your friend at this time of year.

Holiday parties seem like a great opportunity for behind the scenes content and experimenting with Instagram/Facebook Live!​

With so many events to prep for during the holiday season, plus employee time off, this time of year often provokes a change in workflow.

Judging by that gif, it looks like they’re already getting started.​

The holidays provide a change of pace for many, including @corinna_keefe.

This time of year provides a multitude of content creation opportunities, which sounds like a good thing. And it is… until you accidentally go overboard and overwhelm your audience. Here’s what #SMTLive thinks you should avoid specifically:

With so many different holidays and, especially for B2C brands, shopping opportunities, it’s easy to overshare.

@5FoldMarketing’s tip is great for the average user and marketer alike. If you only follow brands you’re really into, you probably won’t be annoyed by their posts. And, if you’re a marketer, you’ll get more inspiration from the brands you love than the ones you feel lukewarm about.

But this begs the question: Would you care about three emails in a day from your favorite brand? Honestly… most likely. Anyone who checks email over the holidays has probably felt a little bogged down by all the noise.

But @RobinSelvyRe came back with a great point: If you see three useful emails about three separate deals, that probably wouldn’t be so annoying, especially from your favorite brand.

While the holidays might not be an excuse to mindlessly overshare, they do provide a unique opportunity for social success. A few users during our chat summed up one of the most unique opportunities the season has to offer:

The next few months are a great time to show some authenticity, as ironic as that may be. Behind the scenes content and a few holidays in particular can really show what your brand values.

One brand whose values get brought up pretty often in discussions on social came up in our final question of the chat:

Whether you’re creating a content calendar by Christmas tree light or filming an Instagram Live at your office holiday party, we hope these tips from #SMTLive keep you merry and bright this holiday season!

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