Connect with us

FACEBOOK

The ‘Silicon Six’ Spread Propaganda. It’s Time to Regulate Social Media Sites.

Published

on

I get it: I’m one of the last people you’d expect to hear warning about the danger of conspiracies and lies. I’ve built a career on pushing the limits of propriety and good taste. I portrayed Borat, the first fake news journalist, along with satirical characters such as Ali G, a wannabe gangster, and Bruno, a gay fashion reporter from Austria. Some critics have said my comedy risks reinforcing old racial and religious stereotypes.

I admit that most of my comedy over the years has been pretty juvenile. However, when Borat was able to get an entire bar in Arizona to sing “throw the Jew down the well,” it revealed people’s indifference to anti-Semitism. When, as Bruno, I started kissing a man in a cage fight in Arkansas and nearly started a riot, it showed the violent potential of homophobia. And when, disguised as an ultra-woke developer, I proposed building a mosque in one rural community, prompting a resident to proudly admit, “I am racist, against Muslims,” it showed a wide acceptance of Islamophobia.

The ugliness my jokes help reveal is why I’m so worried about our pluralistic democracies. Demagogues appeal to our worst instincts. Conspiracy theories once confined to the fringe are going mainstream, fueled in part by President Donald Trump, who has spread such paranoid lies more than 1,700 times to his 67 million Twitter followers. It’s as if the Age of Reason – the era of evidential argument – is ending, and now knowledge is delegitimised and scientific consensus is dismissed. Democracy, which depends on shared truths, is in retreat, and autocracy, which thrives on shared lies, is on the march. Hate crimes are surging, as are murderous attacks on religious and ethnic minorities.

All this hate and violence actually has something in common: It’s being facilitated by a handful of Internet companies that amount to the greatest propaganda machine in history.

Facebook, YouTube, Twitter and other social media platforms reach billions of people. The algorithms these platforms depend on deliberately amplify content that keeps users engaged – stories that appeal to our baser instincts and trigger outrage and fear. That’s why fake news outperforms real news on social media; studies show that lies spread faster than truth.

Advertisement
free widgets for website

On the Internet, everything can appear equally legitimate. Breitbart resembles the BBC, and the rantings of a lunatic seem as credible as the findings of a Nobel Prize winner. We have lost a shared sense of the basic facts upon which democracy depends.

When I, as Ali G, asked the astronaut Buzz Aldrin, “What woz it like to walk on de sun?” the joke worked, because we, the audience, shared the same facts. If you believe the moon landing was a hoax, the joke was not funny.

When Borat got that bar in Arizona to agree that “Jews control everybody’s money and never give it back,” the joke worked because the rest of us knew that the depiction of Jews as miserly is a conspiracy theory originating in the Middle Ages.

See also  Twitter Tightens Bans on Political Ads and Causes Ahead of 2020 US Election

Social media platforms make it easier for people who share the same false premises to find one another, and then the technology acts as an accelerant for toxic thinking. When conspiracies take hold, it’s easier for hate groups to recruit, easier for foreign intelligence agencies to interfere in our elections and easier for a country like Myanmar to commit genocide against the Rohingya.

Yes, social media companies have taken some steps to reduce hate and conspiracies on their platforms. Yet these steps have been mostly superficial, and the next 12 months could be pivotal: British voters will go to the polls next month while online conspiracists promote the despicable theory of “great replacement” that white Christians are being deliberately replaced by Muslim immigrants. Americans will vote for president while trolls and bots perpetuate the disgusting lie of a “Hispanic invasion.” And after years of YouTube videos calling climate change a “hoax,” the United States is on track, a year from now, to formally withdraw from the Paris agreement.

Advertisement
free widgets for website

Unfortunately, the executive of these platforms don’t appear interested in a close look at how they’re spreading hate, conspiracies and lies. Look at the speech Facebook founder and chief executive Mark Zuckerberg delivered last month that warned against new laws and regulations on companies like his.

Zuckerberg tried to portray the issue as one involving “choices” around “free expression.” But freedom of speech is not freedom of reach. Facebook alone already counts about a third of the world’s population among its users. Social media platforms should not give bigots and paedophiles a free platform to amplify their views and target victims.

Zuckerberg claimed that new limits on social media would “pull back on free expression.” This is utter nonsense. The First Amendment says that “Congress shall make no law” abridging freedom of speech, but this does not apply to private businesses. If a neo-Nazi comes goose-stepping into a restaurant and starts threatening other customers and saying he wants to kill Jews, would the restaurant owner be required to serve him an elegant eight-course meal? Of course not. The restaurant owner has every legal right, and, indeed, a moral obligation, to kick the Nazi out. So do Internet companies.

Zuckerberg seemed to equate regulation of companies like his to the actions of “the most repressive societies.” This, from one of the six people who run the companies that decide what information so much of the world sees: Zuckerberg at Facebook; Sundar Pichai at Google; Larry Page and Sergey Brin at Google’s parent company, Alphabet; Brin’s ex-sister-in-law, Susan Wojcicki, at YouTube; and Jack Dorsey at Twitter. These super-rich “Silicon Six” care more about boosting their share price than about protecting democracy. This is ideological imperialism – six unelected individuals in Silicon Valley imposing their vision on the rest of the world, unaccountable to any government and acting like they’re above the reach of law. Surely, instead of letting the Silicon Six decide the fate of the world order, our democratically elected representatives should have at least some say.

See also  Ottawa councillor denies sending inappropriate messages on Twitter

Zuckerberg speaks of welcoming a “diversity of ideas,” and last year, he gave us an example. He said he found posts denying the Holocaust “deeply offensive,” but he didn’t think Facebook should take them down “because I think there are things that different people get wrong.” This is madness. The Holocaust is a historical fact, and those who deny it aim to encourage another one. There’s no benefit in pretending that “the Holocaust is a hoax” is simply a “thing” that “different people get wrong.” Zuckerberg says that “people should decide what is credible, not tech companies.” But two-thirds of millennials say they haven’t even heard of Auschwitz. How are they supposed to know what’s “credible”? How are they supposed to know that the lie is a lie?

Advertisement
free widgets for website

When it comes to removing content, Zuckerberg asked, “where do you draw the line?” Yes, that can be difficult, but here’s what he’s really saying: Removing lies and conspiracies is just too expensive.

Facebook, Google, and Twitter are unthinkably rich, and they have the best engineers in the world. They could fix these problems if they wanted to. Twitter could deploy an algorithm to remove more white supremacist hate speech, but they reportedly haven’t because it would eject some very prominent politicians. Facebook could hire enough monitors to actually monitor, work closely with groups such as the Anti-Defamation League and the NAACP and purge deliberate lies from their platforms.

But they won’t, because their entire business model relies on generating more engagement, and nothing generates more engagement than lies, fear and outrage.

These companies pretend they’re something bigger, or nobler, but what they really are is the largest publishers in history – after all, they make their money on advertising, just like other publishers. They should abide by basic standards and practices just like the ones that apply to newspapers, magazines, television and movies. I’ve had scenes in my movies cut or truncated to abide by those standards. Surely companies that publish material to billions of people should have to abide by basic standards just like film and television studios do.

Zuckerberg said social media companies should “live up to their responsibilities,” but he’s totally silent about what should happen when they don’t. By now, it’s pretty clear that they cannot be trusted to regulate themselves. In other industries, you can be sued for the harm you cause: Publishers can be sued for libel; people can be sued for defamation. I’ve been sued many times. But social media companies are almost completely protected from liability for the content their users post – no matter how indecent – by Section 230 of, get ready for it, the Communications Decency Act.

Advertisement
free widgets for website

That immunity has warped their whole worldview. Take political ads. Fortunately, Twitter finally banned them, and Google says it will make changes, too. But if you pay Facebook, it will run any “political” ad you want, even if it’s a lie. It’ll even help you micro-target those lies to users for maximum effect. Under this twisted logic, if Facebook were around in the 1930s, it would have allowed Adolf Hitler to post 30-second ads on his “solution” to the “Jewish problem.” Here’s a good way for Facebook to “live up to” its responsibilities: Start fact-checking political ads before running them, stop micro-targeted lies immediately, and when ads are false, don’t publish them.

See also  Twitter Shareholders to Vote on Elon Musk’s $44 Billion Takeover Offer in September: Details

Section 230 was amended last year so that tech companies can be held responsible for paedophiles who use their sites to target children. Let’s also hold them responsible for users who advocate for the mass murder of children because of their race or religion. And maybe fines are not enough. Maybe it’s time for Congress to tell Zuckerberg and his fellow CEOs: You already allowed one foreign power to interfere in US elections; you already facilitated one genocide; do it again and you go to prison.

In the end, we have to decide what kind of world we want. Zuckerberg claims his main goal is to “uphold as wide a definition of freedom of expression as possible.” Yet our freedoms are not only an end in themselves, but they’re also a means to another end – to our right to life, liberty and the pursuit of happiness. And today these rights are threatened by hate, conspiracies and lies.

A pluralistic democratic society should make sure that people are not targeted, not harassed and not murdered because of who they are, where they come from, who they love or how they pray. If we do that – if we prioritize truth over lies, tolerance over prejudice, empathy over indifference and experts over ignoramuses – maybe we have a chance of stopping the greatest propaganda machine in history. We can save democracy. We can still have a place for free speech and free expression.

And, most important, my jokes will still work.

Advertisement
free widgets for website

© The Washington Post 2019

NDTV Gadgets360.com

FACEBOOK

Updating Special Ad Audiences for housing, employment, and credit advertisers

Published

on

By

updating-special-ad-audiences-for-housing,-employment,-and-credit-advertisers

On June 21, 2022 we announced an important settlement with the US Department of Housing and Urban Development (HUD) that will change the way we deliver housing ads to people residing in the US. Specifically, we are building into our ads system a method designed to make sure the audience that ends up seeing a housing ad more closely reflects the eligible targeted audience for that ad.

As part of this agreement, we will also be sunsetting Special Ad Audiences, a tool that lets advertisers expand their audiences for ad sets related to housing. We are choosing to sunset this for employment and credit ads as well. In 2019, in addition to eliminating certain targeting options for housing, employment and credit ads, we introduced Special Ad Audiences as an alternative to Lookalike Audiences. But the field of fairness in machine learning is a dynamic and evolving one, and Special Ad Audiences was an early way to address concerns. Now, our focus will move to new approaches to improve fairness, including the method previously announced.

What’s happening: We’re removing the ability to create Special Ad Audiences via Ads Manager beginning on August 25, 2022.

Beginning October 12th, 2022, we will pause any remaining ad sets that contain Special Ad Audiences. These ad sets may be restarted once advertisers have removed any and all Special Ad Audiences from those ad sets. We are providing a two month window between preventing new Special Ad Audiences and pausing existing Special Ad Audiences to enable advertisers the time to adjust budgets and strategies as needed.

See also  Activate this “hidden” Facebook security feature right now to prevent hackers from taking over your ...

For more details, please visit our Newsroom post.

Advertisement
free widgets for website

Impact to Advertisers using Marketing API on September 13, 2022

For advertisers and partners using the API listed below, the blocking of new Special Ad Audience creation will present a breaking change on all versions. Beginning August 15, 2022, developers can start to implement the code changes, and will have until September 13, 2022, when the non-versioning change occurs and prior values are deprecated. Refer below to the list of impacted endpoints related to this deprecation:

For reading audience:

  • endpoint gr:get:AdAccount/customaudiences
  • field operation_status

For adset creation:

  • endpoint gr:post:AdAccount/adsets
  • field subtype

For adset editing:

  • endpoint gr:post:AdCampaign
  • field subtype

For custom audience creation:

  • endpoint gr:post:AdAccount/customaudiences
  • field subtype

For custom audience editing:

  • endpoint gr:post:CustomAudience

Please refer to the developer documentation for further details to support code implementation.

First seen at developers.facebook.com

Advertisement
free widgets for website
Continue Reading

FACEBOOK

Introducing an Update to the Data Protection Assessment

Published

on

By

introducing-an-update-to-the-data-protection-assessment

Over the coming year, some apps with access to certain types of user data on our platforms will be required to complete the annual Data Protection Assessment. We have made a number of improvements to this process since our launch last year, when we introduced our first iteration of the assessment.

The updated Data Protection Assessment will include a new developer experience that is enhanced through streamlined communications, direct support, and clear status updates. Today, we’re sharing what you can expect from these new updates and how you can best prepare for completing this important privacy requirement if your app is within scope.

If your app is in scope for the Data Protection Assessment, and you’re an app admin, you’ll receive an email and a message in your app’s Alert Inbox when it’s time to complete the annual assessment. You and your team of experts will then have 60 calendar days to complete the assessment. We’ve built a new platform that enhances the user experience of completing the Data Protection Assessment. These updates to the platform are based on learnings over the past year from our partnership with the developer community. When completing the assessment, you can expect:

  • Streamlined communication: All communications and required actions will be through the My Apps page. You’ll be notified of pending communications requiring your response via your Alerts Inbox, email, and notifications in the My Apps page.

    Note: Other programs may still communicate with you through the App Contact Email.

  • Available support: Ability to engage with Meta teams via the Support tool to seek clarification on the questions within the Data Protection Assessment prior to submission and help with any requests for more info, or to resolve violations.

    Note: To access this feature, you will need to add the app and app admins to your Business Manager. Please refer to those links for step-by-step guides.

  • Clear status updates: Easy to understand status and timeline indicators throughout the process in the App Dashboard, App Settings, and My Apps page.
  • Straightforward reviewer follow-ups: Streamlined experience for any follow-ups from our reviewers, all via developers.facebook.com.

We’ve included a brief video that provides a walkthrough of the experience you’ll have with the Data Protection Assessment:

Something Went Wrong

Advertisement
free widgets for website

We’re having trouble playing this video.

The Data Protection Assessment elevates the importance of data security and helps gain the trust of the billions of people who use our products and services around the world. That’s why we are committed to providing a seamless experience for our partners as you complete this important privacy requirement.

Here is what you can do now to prepare for the assessment:

  1. Make sure you are reachable: Update your developer or business account contact email and notification settings.
  2. Review the questions in the Data Protection Assessment and engage with your teams on how best to answer these questions. You may have to enlist the help of your legal and information security points of contact to answer some parts of the assessment.
  3. Review Meta Platform Terms and our Developer Policies.

We know that when people choose to share their data, we’re able to work with the developer community to safely deliver rich and relevant experiences that create value for people and businesses. It’s a privilege we share when people grant us access to their data, and it’s imperative that we protect that data in order to maintain and build upon their trust. This is why the Data Protection Assessment focuses on data use, data sharing and data security.

Data privacy is challenging and complex, and we’re dedicated to continuously improving the processes to safeguard user privacy on our platform. Thank you for partnering with us as we continue to build a safer, more sustainable platform.

First seen at developers.facebook.com

Advertisement
free widgets for website
See also  Karen from Brighton's Instagram post with new Melbourne lockdown song
Continue Reading

FACEBOOK

Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

Published

on

By

resources-for-completing-app-store-data-practice-questionnaires-for-apps-that-include-the-facebook-or-audience-network-sdk

Resources for Completing App Store Data Practice Questionnaires for Apps That Include the Facebook or Audience Network SDK

First seen at developers.facebook.com

See also  A Nation of Nurses Comes Together After a Crisis
Continue Reading

Trending