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New ways to control the ideas you see in your home feed

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Pinterest is the place to discover and develop your taste, with inspiration for what you’re doing now and what you’re dreaming up for the future. But as your interests and plans change, your experience on Pinterest should evolve with you, too. In fact, one of our top Pinner requests is for more control over what you see in your home feed, and better ways to signal what you like and don’t like over time. 

Today, we’re making it easier than ever to control the recommendations you see in your home feed with a new home feed tuner and Pin-level controls. Now you can easily see the boards, topics, followed accounts and recent history that contribute to your recommendations and make tweaks so your feed stays relevant and inspiring. 

Maybe you’ve been searching for turkey recipes for Thanksgiving, but don’t want to see recommendations for it. Or you might want to turn off recommendations for your wedding or baby boards, or a home remodel board once the project is complete. We’ll always work to show you great recommendations, but taste is personal and we want you to have a bigger say in defining and refining your own tastes on Pinterest.

Home feed tuner

Starting today, you’ll have one easy, comprehensive view of what contributes to the recommendations you see in your home feed. From here, you can toggle each input on or off to decide whether it should continue to inform what you see on your home feed. Flip on if you want to see more ideas, flip off if you’d rather not, whether because the content is sensitive or irrelevant.

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With this update, you’ll also have the option to receive recommendations for your secret boards, which were previously excluded from your recommendations. Don’t worry – secret boards will still remain hidden from your profile (as noted by the ‘lock’ icon). However, you now have the option to turn on recommendations if you want to see more about those topics — like a surprise birthday party or board of gift ideas — in your feed.

To get to the home feed tuner: 

  • On desktop, click the “…” button and select “Tune your home feed” or visit https://pinterest.com/homefeed/edit
  • On Android, visit the settings icon on your profile page, then select ‘Home Feed’. 
  • On iOS, go to your profile settings, then Account Settings, and select Home Feed.

New Pin-level controls

If you ever see a Pin in your feed and wonder how it got there – you’re in luck. Now you can tap on the “…” under any Pin to see why you are seeing the Pin and to give feedback if you don’t like it. You can also share feedback on why you’ve hidden a Pin so we can learn not to show you similar ones in the future.

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Quote from Omar Seyal, Head of Pinner Products 

“We built these features in direct response to Pinner needs and to give people a way to turn recommendations on or off, while more easily controlling content that might be irrelevant or sensitive. We approached this in the same way our engineers build recommendations on the backend, by handing a control panel over to the Pinner so she can tune her home feed and have the most relevant and inspirational experience possible.”

We hope these new controls help your home feed reflect even more of who you are and inspire where you’re going. 

The new features are available globally and across platforms.

Download hi-res images here.

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PINTEREST

Pinterest to give special attention to ‘trustworthy’ retailers

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Retailers deemed worthy by Pinterest will receive extra promotion on the site.

Pinterest is launching a verified merchant program it says will help users “discover and buy from trustworthy brands.” Retailers that are accepted into the program will have their products eligible for distribution within dedicated Pinterest shopping features such as Shop the Look pins or related product carousels.

Verified merchants will get “Verified” badges on their profile and product pins. Their product pins will also show product availability and pricing info. Other front-end benefits will include a special shop tab on their profile that makes it easier for users to see what they sell.

On the back end, verified merchants will receive early access to our the Pinterest insights tool, which helps measure the total sales impact of paid and organic pins.

According to Pinterest, 97% of the top searches on the social media platform are non-branded and 83% of Pinterest users have made a purchase based on content from brands on the site.

Pinterest is rolling out its verified merchant program as part of a broader push to become a full-fledged e-commerce site. In July 2019, the visually-oriented social network began offering personalized shopping hubs at the top of users’ home feeds, as well as an updated shopping section allowing users to browse entire product catalogs and click directly to the checkout page on the retailer’s site if they would like to purchase a pinned item.

In March 2019, Pinterest rolled out “Shop a brand,” a new dedicated section from retailers beneath product pins. Pinterest is also now offering personalized shopping recommendations alongside style, home, beauty, and DIY boards.

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PINTEREST

Pinterest now has 335 million active users, crosses $1 billion in revenue for 2019

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There have been social media platforms that are much-talked about while there are other platforms which go under the radar quite a lot. Most of the times, we have a perception that the platforms that are not in the news might be struggling or the user engagement might not be great there. However, we see reports afterwards regarding those platforms which open our eyes regarding the popularity they possess. One such platform, and the best example we can take of an underrated platform, is Pinterest.

If you have never heard of Pinterest which is quite possible, it is similar to Instagram in a way that it is also an image-sharing platform. On Pinterest, people share images and even add links to sources of those webpages. People can then interact with the media shared on interact and even go to the source and become aware of other websites. There was also an interesting story regarding Pinterest where a leaked document revealed some ambitious targets from the platform.

As per that document, Pinterest expected to have monthly active users to 329 million by 2018. However, the more ambitious part was its revenue target where it was expecting $2.8B by the end of 2018. Now, we have Pinterest’s figures for 2019 and the ambitious targets from Pinterest have been achieved in one department, monthly active users. Yes, Pinterest has just revealed that the platform serves 335 million monthly active users which is what it planned to achieve by 2018.

However, the revenue for them is still quite far but they have still crossed $1 billion in revenue last year. It is worth noting that Pinterest saw a growth of 26% in monthly active users year-on-year and there is no particular reason as to why that happened. Pinterest is a platform popular in European countries such as UK, Germany, France and Italy and it is also similarly popular in the US.

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PINTEREST

Pinterest Publishes New Update on Employee Diversity and its Impacts on Product Decisions

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Pinterest Publishes New Update on Employee Diversity and its Impacts on Product Decisions thumbnail

Pinterest has this week released a new update on its efforts to employ a more diverse and inclusive range of people within its organization, and the impacts that those efforts have had on its product decisions. 

As explained by Pinterest:

“It’s hard to feel inspired when you don’t feel represented – online or in your workplace – and research shows that diverse teams make us more creative, diligent and hard-working. When we are building products, a team of people with different backgrounds enables us to think through products, policies, and safety from all angles (for instance, how products could be abused or how they could unintentionally impact a community).”

Pinterest has set a range of targets on staff diversity, and it says that, for the most part, it’s now meeting those aims:

  • We wanted to increase hiring rates for full-time women engineers to 25% and surpassed it with a new high of 27%
  • We wanted to increase hiring rates to 8% underrepresented* minority engineers and exceeded it at 9%
  • We wanted to increase hiring rates for underrepresented minority employees across the company (business and product) to 12% and exceeded it at 14%

Pinterest hiring rates 2019

This increased focus on diversity has lead to some significant, inclusive product developments, including improved user wellbeing policies, the creation of a gender transition guide for organizations, and the implementation of a ‘skin tone’ search qualifier to hone in on more relevant search results.

Pinterest skin tone qualifier

In a more progressive, inclusive online world, Pinterest is looking to lead the way in showing how expanding your employee perspective can lead to a more beneficial, supportive and welcoming situation – both for the employees themselves and for those utilizing your services. The outcomes listed here highlight exactly what that looks like in practice, and as the world becomes even more connected, such initiatives will only increase in relevance.

You can read Pinterest’s full ‘Diversity Report 2020’ update here

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