Twitter on Friday said its political advertising ban will include references to political candidates or legislation, and it will not allow ads that advocate for a certain outcome on social and political causes.
The popular social media site, which first announced its political ads ban last month, had not previously provided details on the new policy. On Friday, it said it will define political content as anything that references “a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.”
Twitter said it will use a combination of automated technology and human teams to enforce the new ad policies.
The move comes as campaigns for the November 2020 presidential election heat up amid growing pressure on social media companies to stop accepting ads that spread false information and could sway elections.
“We believe political message reach should be earned, not bought,” Twitter Chief Executive Jack Dorsey said in announcing the ban.
Rival Facebook, saying it did not want to stifle political speech, has refused calls from some politicians and others to follow Twitter’s lead, and said it would not vet political ads for misleading claims on its site.
The ban is expected to take effect on November 22.
Brad Parscale, campaign manager for US President Donald Trump’s re-election bid, in a statement called the move, “yet another attempt to silence conservatives, since Twitter knows President Trump has the most sophisticated online program ever known.”
Bill Russo, deputy communications director for former Vice President Joe Biden’s presidential campaign, said in a statement that he appreciates Twitter will not allow “disproven smears” to appear in ads, but said social media companies had more work to do to ensure their sites are not rife with disinformation.
“We look forward to seeing how the policy works in practice and intend to hold Twitter to its word,” he said.
Twitter will allow companies and advocacy groups to run ads that promote awareness and discussion about social causes, such as environmental protection. But they will not be allowed to push for a political or legislative change, especially if they are advocating for something that benefits their business, Del Harvey, vice president of trust and safety, said in a conference call on Friday.
Under the new policy for example, Sierra Club could still promote their causes, but they would not be able to single out politicians they support or target those they would like to see defeated in elections, or lobby for political outcomes.
Similarly, a group could run a gun violence awareness ad but could not call for a ban on assault weapons used in mass shootings as a ban implies legislation, Twitter said.
Ads intended to promote awareness about a cause would be allowed to target users at the state level or higher, but not by zip-code. And those advertisers will not be able to target people based on their political leanings, Twitter said.
Roy Temple, a partner at digital media consultancy GPS Impact who has worked with political campaigns, called the move “a gigantic cop-out” by Twitter’s CEO that does not involve the loss of much revenue, and he questioned the difficulty of implementing the complicated policy.
“I wouldn’t want to be the Twitter employee who has to make these calls and defend them,” Temple said. “Universal healthcare is a cause, but is there a bill related to that? Are you talking about the bill or the cause? How is that determined?”
Harvey said on Friday the new policies were not expected to change Twitter’s fourth-quarter revenue forecast. Political ad spend for the 2018 US midterm elections on Twitter was less than $3 million, the company reported.
Critics have said the ban would punish lesser-known candidates taking on well-funded incumbents in local elections.
If Facebook and Google – much larger players in digital advertising – were to adopt similar policies it would be “catastrophic” to down-ballot candidates who lack name recognition, said Eric Wilson, a political strategist based in Washington DC.
“If Facebook considers eliminating things like microtargeting, that’s when we would panic,” Wilson said. He said the platform has been the best vehicle for raising grassroots support, and a similar ban could hurt candidates that do not accept large donations from corporations and political action committees (PACs).
Twitter said it sought to make its new rules as clear as possible. But other major tech companies, including Facebook and Alphabet Inc’s Google, have had widely publicized struggles to moderate the vast amount of content uploaded to their sites.
News publishers that meet certain criteria will continue to be able to run ads on Twitter that reference political content, but they cannot advocate for or against a political topic.
© Thomson Reuters 2019
Social Networking Sites Market 2020 (COVID-19 Worldwide Spread Analysis) by Key Players …
The Global Social Networking Sites Market research report offers an in-depth evaluation of each crucial aspect of the industry that relates to market size, share, revenue, demand, sales volume, and development in the Social Networking Sites market. The report analyzes the worldwide Social Networking Sites market over the volume trends, values, and historical pricing structure that make it easy to estimate growth momentum and precisely predict upcoming opportunities in the market. The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.
Request for a sample report here https://www.orbisresearch.com/contacts/request-sample/4754992
Leading competitors in the Social Networking Sites market:
The report also evaluates changing dynamics and driving forces which have been considered as growth-boosting of the Social Networking Sites market. Also the study sheds light on restraints and limitations in the Social Networking Sites market that could potentially become obstacles while the market is proceeding to achieve substantial revenue. The report also aids clients to gain comprehensive knowledge of a Social Networking Sites market environment that comprises terms such as trading policies and entry barriers, as well as political, social, regulatory, and financial concerns that may also harm market growth momentum.
Global Social Networking Sites market overview in brief:
According to the statistics, the Social Networking Sites market is likely to report considerable revenue coupled with substantial growth during the forecast period as growing Social Networking Sites demand, increasing disposable incomes, raw material affluence, changing consumption tendencies, Social Networking Sites market trends, and stable market structure are fueling the growth of the world Social Networking Sites market. The market holds the potential to radically influence its peers and parent Social Networking Sites markets alongside the international financial system.
Detailed competitive scenario of the global Social Networking Sites industry:
The report highlights objectives, missions, core business values, and niche markets of leading participants operating in the global Social Networking Sites industry. It also facilitates clients with the acumen to gain competitive advantages in the market and the strengths and weaknesses of their strong opponents. The report underscores their strategic moves, including product launches, brand developments, and promotional activities, as well as mergers, ventures, amalgamations, and acquisitions as efforts to dilate their serving area and deliver better fit products to their customer base.
In Social Networking Sites report, participants’ financial assessments are also included which consists of an evaluation of gross margin, sales volume, cash flow, revenue outcomes, capital investment, and growth rate. That will allow clients to gain intact comprehension of participants’ financial strengths and position in the worldwide Social Networking Sites industry. Their production capacity, plant locations, Social Networking Sites manufacturing processes, production volume, product specifications, raw material sourcing, distribution networks, and international presence are also analyzed in the report.
Ask our Expert if You Have a Query at: https://www.orbisresearch.com/contacts/enquiry-before-buying/4754992
Acquire Thorough Global Social Networking Sites Market Research Study 2020
Leading segments of the global Social Networking Sites market with reliable forecasts:
The report further studies crucial segments of the Social Networking Sites market, including types, applications, technologies, regions, and end-users. It explains the performance and importance of each segment of Social Networking Sites considering revenue share, demand, sales volume, and growth prospects. Also the analysis helps clients precisely determine the Social Networking Sites market size to be targeted and forecast estimations assist them in selecting remunerative segments that will drive business growth in the near future.
Different product categories include:
Global Social Networking Sites industry has a number of end-user applications including:
Global Social Networking Sites Market Regional Analysis:
The next section of the report consists of a detailed analysis of the Social Networking Sites market across various countries in different regions. It provides a Social Networking Sites industry outlook for 2020–2027 and sets the forecast within the context of the Social Networking Sites market to include the latest technological developments as well as offerings.
1. North America Country (United States, Canada)
2. South America
3. Asia Country (China, Japan, India, Korea)
4. Europe Country (Germany, UK, France, Italy)
5. Other Country (Middle East, Africa, GCC)
This study discusses the key trends within countries that contribute to the growth of the Social Networking Sites market as well as analyses the degrees at which the drivers are influencing the market in each region. The global Social Networking Sites industry report evaluates the present scenario and the growth prospects of the Social Networking Sites market in various regions globally.
TOC Snapshot of Global Social Networking Sites Market
1. Social Networking Sites Product Definition
2. Worldwide Social Networking Sites Market Manufacturer Share and Market Overview
3. Manufacturer Social Networking Sites Business Introduction
4. Social Networking Sites Market Segmentation (Region Level)
5. World Social Networking Sites Market Segmentation (Product Type Level)
6. Social Networking Sites Market Segmentation (Industry Level)
7. Segmentation (Channel Level) of Social Networking Sites Market
8. Social Networking Sites Market Forecast 2020-2027
9. Product Type Social Networking Sites Segmentation
10. Segmentation of Social Networking Sites Industry
11. Cost of Social Networking Sites Production Analysis
Direct Purchase Report @ https://www.orbisresearch.com/contact/purchase-single-user/4754992
Health Ministry Teams Up With Twitter to Respond to Queries Around COVID-19
The Union Health Ministry has teamed up with Twitter to launch a dedicated account to respond to Indian Twitter users’ queries related to COVID-19. The new account COVID India Seve using Twitter’s Twitter Seva platform, “a customised live query redressal service.” People can put their queries forward by tweeting to @CovidIndiaSeva to get a response from the authorities. The account describes itself as “Official @MoHFW_INDIA Handle for COVID-19 Response” and it was created in March. Twitter said that the service will enable the government to interact effectively with the public during the ongoing COVID-19 pandemic.
People in India can tweet to the @CovidIndiaSeva to seek guidance regarding steps to take if COVID-19 symptoms occur, know more about access to healthcare services, measures implemented by the government, among many other topics. According to Twitter, people will get answers to only broader questions, meaning personal queries won’t be dealt with through the new service.
Tweeting about the launch, Union Health Minister Harsh Vardhan wrote, “Experts will share authoritative public health information reg #COVIDー19 swiftly at scale, helping to build a direct channel for communication with citizens. Post your queries!”
@CovidIndiaSeva has been responding to the questions from Twitter users. NDTV journalist Akhilesh Sharma asked, ”Crucial question in everyone’s mind is that whether we are testing enough? What about rapid antibody based blood tests esp for COVID inflicted areas?”
Answering the question, @CovidIndiaSeva replied, “At present, 204 government labs and 86 NABL accredited private laboratory chains are involved in testing. The no. of collection centers have also been enhanced to 16,000 centers across India. We have already tested 4,05,320 people.” It went on to add, “Government of India has issued advisory to start rapid antibody based blood test for COVID-19 for areas reporting clusters (containment zone) and in large migration gatherings/evacuees centers.”
Twitter India has also been working with various state governments in the country to make the COVID-19 response management better. “It has also supported and enabled the Govt of Karnataka, Maharashtra, Jharkhand and Uttar Pradesh to set-up dedicated COVID-Response accounts. Govt. of Karnataka, Maharashtra,” it said in a statement.
Twitter Is Down for Some Users – You Are Not Alone
Twitter is down for many users across the globe. Reports are pouring from India, parts of Europe, Japan, as well as parts of the United States. We at Gadgets 360 are also facing issues when trying to access the micro-blogging platform, with some team members unable to the load the homepage, while others are unable to see their timelines or tweet. Twitter’s own support handle has yet to highlight the issue, though reports continue to flood in.
As seen on Down Detector, there have been hundreds of reports from across the globe, with most reports coming on for the Twitter website, with users of the Android app also reporting issues.
The Twitter status page says all systems are operational, as of a few seconds ago. As we mentioned, users are facing different problems, with some Gadgets 360 team members not affected at all, and others unable to tweet or load their timelines. The issue may be transient. To recall, the social network experienced a major outage earlier this month.
Are you facing issues with Twitter? Let us know in the comments below.