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Instagram Expands Hidden Likes Test to India, Around the World

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Instagram on Thursday announced to expand its Private Like Counts test globally, including in India. In the test, you can still see your likes by tapping on the liker list, but others will not be able to see how many likes your post has received. Likewise, you will not be able to see how many likes others’ posts have received.

Vishal Shah, Vice President of Product, Instagram, said that if you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.

“While the feedback from early testing has been positive, this is a fundamental change to Instagram, so we’re continuing our test to learn more from our global community,” Shah said in a statement.

The test began in Canada in May 2019 and expanded to Australia, New Zealand, Japan, Brazil, Ireland, and Italy in July this year.

The rollout of this test comes close on the heels of the recent ‘Instagram Experience’ organised in Mumbai where an ‘Unlabel’ content series was announced in partnership with Yuvaa, a youth media platform, featuring young Indians challenging stereotypes to be their authentic selves.

‘Restrict’ was also a feature recently announced to protect your account from unwanted interactions.

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Top 18 Gramista Alternatives for Gaining Instagram Followers

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We all want to get more followers on Instagram, but often we don’t know where to start. If you’re going to turbocharge your exposure, then using an engagement boosting service to buy followers may be the best option for your brand. Millions of people worldwide have already seen exponential growth on Instagram by merely purchasing followers to improve their reach.

How do you sift through all of the different options out there to find the perfect plan for you? Don’t worry; we’ve done the research to find the best Gramista alternatives on the market.

1. YoViral

YoViral is currently being used by major influencers and brands to expand their reach on Instagram. YoViral offers 100% real interactions (namely likes and views) that can be delivered at the rate you choose.

YoViral’s 2-click ordering process takes the guesswork out of buying engagement. You simply plug in your username, select your plan and payment method, and voila, you’re all ready to begin. YoViral will then be able to detect any new Instagram posts you make within 30 seconds of being uploaded, and automatically bring the real users to you. YoViral makes it easier than ever to reach your target audience and grow your brand.

2. ViralRace

ViralRace is one of the top marketplaces for boosting Instagram engagement. Unlike other sites that use bots to boost your follower count, ViralRace pushes your posts to real Instagram users predisposed to like content similar to yours. They provide high quality, authentic followers, and real likes and comments on your posts, making it easier than ever to reach the discover page faster.

ViralRace offers a variety of services so you can get exactly what you need all in one place. They offer both instant and gradually delivery options, depending on what suits your needs best. Whether you’re a business owner looking to provide social proof to attract brand deals or you’re an influencer looking to outrank competitors, ViralRace is sure to have a follower package that fits your needs.

3. iDigic

iDigic is a leading marketplace for buying followers on Instagram. They back all of their services with a knowledgeable support team that is available 24/7 for any concerns or questions about the services provided.

iDigic offers a range of follower packages, and ordering is a breeze. Simply decide which package fits your needs, enter your Instagram username, and select your payment method. As well as offering guaranteed instant delivery,

iDigic ensures that all followers purchased from them are real, high-quality followers to provide 100% customer satisfaction. iDigic’s social media marketers are continuously evolving and learning, in order to provide you with quick, reliable service guaranteed to get you the exposure you need to grow your brand. If you’re looking to get cheap, high-quality followers, iDigic is the right choice for you.

4. InstaFollowers

When you buy followers from InstaFollowers, you never have to worry. All purchases made through InstaFollowers are protected by a money-back guarantee through PayPal and are backed by 24/7 support. InstaFollowers offers authentic followers at a discounted rate, so you can choose the package that fits your needs and your budget.

If that isn’t enough to convince you to try them out, they also offer a free trial of 100 followers so you can test their services out for yourself without the commitment.

5. Blastup

Previously known as Gramblast, Blastup has been providing people with high quality, unique followers for years. With Blastup, video views, likes, and followers are all delivered instantly from real Instagram accounts so that you can see genuine engagement growth right away. They also offer instant delivery of all of their follower packages.

Are you tired of having to purchase likes every time you post? Consider trying Blastup’s automatic likes services that make getting likes on your posts more effortless than ever. Blastup has years of experience helping companies turn their online growth into economic growth, grow their brands, and build a solid foundation of followers. Don’t believe us? Try their free trial today and decide for yourself.

6. Mr. Insta

Mr. Insta takes the know-how out of buying Instagram followers online. Their convenient package deals give you access to all of the followers, likes, and comments you need to expand your reach and grow your brand on Instagram, all at one low price. Mr. Insta also focuses on delivering your followers quickly, while making it appear as realistic, so larger orders may be spread out over a couple of days.

All of their services are provided in a safe and secure manner that adheres to Instagram’s terms of use, so you will never have to worry about getting banned. Mr. Insta also allows you to specify your target audience so you will reach people more likely to remain loyal followers.

While Mr. Insta is a bit more costly than some other platforms, they do offer free plans and trials as well so you can get quality followers without making your wallet cry.

7. Kicksta

Kicksta is one of the best engagement boosters on the market for Instagram today for a reason. Kicksta uses powerful targeting tools to provide you with genuine followers from your target audience; all delivered instantly upon payment. They also have options to filter your target audience by language and niche, though it is a bit more work for you.

Kicksta’s built-in AI automatically adjusts your settings based on data from past actions, so you can get results 150 times faster than you would using a manual platform. Among many essential services, Kicksta gives you reports in real-time so you can adjust your target audience as desired, and see who is following you. It has also been designed to keep track of what your competitors are doing on Instagram, so you don’t have to.

This means that you can spend less time trying to match your competitors and more time focusing on expanding your reach.

Kicksta’s user-friendly interface works across all platforms and can be accessed through their website and app. Backed up by an amazing support team and a 14-day money-back guarantee, Kicksta makes growing your brand easy.

8. Turbo Media

Turbo Media is an effective solution for all of your follower needs. They offer both free and paid plan options that are excellent choices if you need to boost your brand and gain exposure on a budget. Their free plans must be activated every 24 hours, but their monthly plan options renew automatically and can be canceled at any time.

Turbo Media will never ask for your Instagram password, so you can purchase followers without compromising your account. Turbo Media’s marketers post advice on how to build high-quality profiles in addition to their excellent packages so you can get the most out of all of their services.

9. Followers Guru

Followers Guru has everything you need to promote your brand on Instagram. From followers to views and likes, all of their services are fulfilled by real and active profiles, giving your page more credibility.

At Followers Guru, customer satisfaction is a top priority, which is why if you’re not completely satisfied in the first 30 days, they’ll issue a full refund. Their plans start at 100 followers and go up to 5,000 followers. If you’d rather customize your own plan, they have an option for that as well.

10. Active Insta Followers

Active Insta Followers is focused on making sure you reach your target audience quickly. When you purchase followers at Active Insta Followers, you can specify the country and gender you want to reach.

When you purchase one of Active Insta Followers top tier packages, they also allow you to split the followers between up to 50 accounts. With over five years’ experience, it’s no wonder they’ve already served thousands of satisfied customers.

11. Skweezer

Skweezer provides authentic followers in a monthly subscription, guaranteed to automatically like your posts. They offer instant and gradual delivery so that you can adjust it based on your preference. Best of all, when you purchase Skweezer’s active Instagram followers plan, you get both followers and likes delivered automatically.

Skweezer provides real people to follow you; they also understand that sometimes these people might unfollow you. In order to offset this, they have implemented a free refill policy to be sure that you’re getting what you pay for. Skweezer is a safe and reliable way to buy followers and get more exposure.

12. Rocket Social

At Rocket Social, they believe that engagement is the most critical tool for reaching your Instagram goals. Rocket Social utilizes a variety of engagement techniques to provide you with 100% real followers. Rocket Social doesn’t use bots, which ensures that your online presence can grow without breaching Instagram’s terms of use.

You will still be able to access your account while they fulfill your order, and they will never unfollow anyone you’ve followed without permission. Try Rocket Social’s free trial today to see for yourself, risk-free, why hundreds of customers have already joined.

13. GlowInsta

GlowInsta offers quality followers at affordable prices. With discounts offered on many types of services, you’re sure to find a plan to suit you at a great price. GlowInsta always respects your privacy, so they will never require your Instagram password to fulfill your order.

They also make sure to provide all services while staying within Instagram’s conditions of use, so you will never have to worry about getting banned. Try GlowInsta for affordable, quality followers and unlock unlimited growth potential.

14. Inzta

Inzta offers first-class service and fast delivery of followers. By offering high-quality followers at low prices, Inzta ensures that you see the highest reward for your investment so you can maximize your growth.

Inzta always takes your privacy seriously. They will never ask you to compromise your account, so you feel assured that you’re buying from a trusted site. Inzta has great deals for purchasing likes and views as well. They really do have everything you need to rise in popularity and stand out from your competition.

15. SocialGala

When you purchase followers from SocialGala, you will see their great prices and easy ordering first hand. Whether you want to make a one time purchase or commit to a monthly subscription is up to you. All of the followers provided by SocialGala are actually real, active Instagram users, so you will never have to fear your account being banned.

SocialGala creates a custom marketing campaign for every monthly subscription. This means that you won’t end up with a one-size-fits-all solution to your follower needs. Instead, you’ll receive followers that are actually interested in what you have to offer, so they’re more likely to remain loyal followers longer. For a personalized approach to gaining followers, check out SocialGala.

16. Stormlikes

Stormlikes is one of the most popular markets to purchase Instagram followers. They offer a free trial of 50 followers and savings of up to 40% off for multiple accounts. This Instagram-only platform offers great deals on all of the services you need, from followers to video views.

Stormlikes guarantees fast delivery of all services, with visible results as soon as your payment is approved. You also have the option to customize your own package, so you always get exactly what you need. Stormlikes guarantees you won’t lose followers by providing followers who obey Instagram guidelines.

Their 3-step process and secure payment portal ensure that your purchase is completed safely and easily. Make your next purchase through Stormlikes to find out what all the hype is about.

17. Social Fried

Social Fried has been awarded one of the best sites to purchase Instagram followers. They have several different plan options that won’t break the bank. This means you can spend less time and money to maximize your brand’s exposure.

Social Fried helps you find success quickly by providing you with real, engaged followers who have a history of liking content similar to yours. This means that your followers won’t just be numbers, but will interact with your posts. It is quite easy to see why Social Fried is such a popular site for purchasing Instagram interactions.

18. VogueBang

The people at VogueBang know that you want purchasing followers to be simple and cost-effective. That is why they use their expertise to provide the highest quality followers at a great price. When you make a purchase with VogueBang, your order starts to be delivered within minutes. There is virtually no wait time, so you can start to see growth on your profile right away.

VogueBang offers a range of packages, so if you need 100 followers or 1,000, you know that VogueBang has you covered with premium, low-cost packages. If you want to grow your following quickly and organically, VogueBang may just be the perfect fit for you.

Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.

I am a women’s rights activist, running junkie, and eternal marketing student. I help companies market their brand to millennials and gen z. In my spare time, you’ll find playing with my golden retriever and reading the newest business books by my fire.

Published December 5, 2019

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With memes, videos, and quips, Bernie Sanders’ campaign uses Instagram to boost his appeal to …

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The reply, posted in late October, racked up over 200,000 likes on Instagram.

Not bad for a septuagenarian.

Sanders, 78, the oldest candidate in the race for the Democratic presidential nomination, is arguably the most skilled at using Instagram, which has become the preferred social media platform for young voters. He has 3.9 million followers on Instagram,
1.8 million more than the next-highest Democratic contender on the platform, Senator Elizabeth Warren. He posts far more frequently than any top-tier candidate, and has a more varied approach on Instagram than President Trump.

Sanders’ feed features a variety of sleek content, including flashy infographics and fully subtitled videos, that mirrors popular Instagram style. The campaign also isn’t afraid to lean into social media’s lighthearted language, showing Sanders and his staff are comfortable conversing in memes and self-aware quips.

“Bernie sees social media as an incredibly powerful tool to communicate directly with voters,” said Josh Miller-Lewis, digital communications director for the Sanders campaign. Though Sanders has a social media staff, he regularly writes his own posts, Miller-Lewis said.

With social media becoming an increasingly vital political tool, Democratic presidential candidates are using carefully crafted statements, skillfully edited photos, and curated debate snippets to try to capture the public’s fleeting attention. The competition for viral moments often takes place on Instagram, outside of President Trump’s ever-present shadow on Twitter.

Instagram’s popularity has exploded in the last few years, particularly among people ages 18 to 29. Two-thirds of them say they use Instagram, dwarfing the 38 percent who say they use Twitter, according to the Pew Research Center. Those young voters made up roughly 20 percent of the electorate in 2016 and are expected to again be a key voting bloc next year.

“It’s not enough to be ‘presidential,’ in 2019; candidates have to prove that they’re ‘cool’ enough, too — and nothing screams that a candidate is plugged into progress, innovation, and a forward-thinking America than technological sophistication, as demonstrated through their social media comfort level,” said Kerric Harvey, an associate professor in the School of Media and Public Affairs at George Washington University.

Each Democratic candidate has a distinct calling card on Instagram. Sanders brings the memes. Warren posts videos of her calls with lucky supporters. Former vice president Joe Biden shares pictures of himself with Barack Obama. South Bend, Ind., Mayor Pete Buttigieg posts photos of his dogs.

The youngest candidate in the race, Buttgieg, 37, is part of the generation that came of age with Facebook and Twitter. But when it comes to the volume of Instagram content, there’s no contest between him and Sanders. Since the beginning of September, Sanders’ campaign has posted more than six times more frequently than Buttigieg’s.

Unlike Sanders, Buttigieg’s Instagram feed eschews infographics, fund-raising requests, and policy rollouts, almost exclusively posting pictures of him on the campaign trail or with his dogs, Buddy and Truman. He uses Instagram to allow people to get a more personal glimpse into his life, said Chris Meager, Buttigieg’s campaign press secretary.

Instagram “offers a glimpse into who Pete is, and we have Facebook and we have Twitter where we can dig a little deeper into policy,” Meager said. “Instagram is very visual. And so it gives us an opportunity to use that to show behind-the-scenes content.”

Instagram use is evolving for political campaigns, with many campaigns increasingly focusing on producing videos for it. Miller-Lewis said video, and particularly live video, wasn’t “really a part of the equation in 2016.”

Now, videos are especially popular among young people. They flocked to Sanders’ campaign in the last presidential election cycle and he’s a favorite again among voters 18 to 29 years old, consistently the first or second choice among the age group in recent polling.

Sanders’ campaign is expanding its use of social media to reach new voters, Miller-Lewis said. In June, the campaign created a channel on Twitch, a live-streaming site popular with video-game players.

“We’re hoping that we reach new people who aren’t necessarily involved in the political process already, who aren’t going to tune into politics or read about politics on the Internet, but now see Bernie Sanders on Twitch and think, ‘Maybe I should take a look and see what he’s all about,’ ” Miller-Lewis said.

The only other campaigns on Twitch are those of Democrat Andrew Yang and President Trump. But Trump is more at home on Twitter, where he has a significant advantage over the Democratic field because of his 67 million followers. Sanders leads the Democrats with 10 million.

Trump, though, makes only limited use of Instagram.

A prominent Instagram tactic — used often by the Sanders and Biden campaigns — is cross-promoting tweets via screenshots, a move that would seemingly be in Trump’s wheelhouse given his frequent tweeting. But Trump rarely uses Instagram that way. Additionally, he doesn’t provide subtitles for many of his videos, eschewing a standard practice that allows users scrolling through content without headphones to understand what’s going on.

Trump’s lack of polish on Instagram may be designed to bolster his populist image, said Jesse Baldwin-Philippi, an associate professor in the Communications and Media Studies Department at Fordham University who studied campaign social media use leading up to the 2016 election. She noted a lack of stylistic cohesion on Trump’s Instagram account during that time, including using at least 25 different fonts in campaign graphics.

“It’s strange and different,” Baldwin-Phillipi said. “There’s something to be said for the aesthetics, of thinking about what amateurism signals and how that aligns with a populist message, this campaign value of being an outsider rather than part of a machine.”

The Trump campaign did not respond to a request for comment about its social media strategy.

Sanders’ early days on Instagram mirrored Trump’s amateur quality. The senator’s campaign posted photos of him on the campaign trail that were often grainy and out of focus, and there was little variation in the type of content.

To succeed in spreading their messages, candidates also need a social media campaign that can be amplified by its supporters, Harvey said. Sanders does this well, with a large number of his social media followers retweeting, liking, and sharing his content. From Oct. 28 to Nov. 27, the Sanders campaign said its Instagram posts had nearly 9.5 million combined likes and comments, far more total interactions than any other Democratic candidate on the platform.

“Sanders can depend on his support base to do that social media work for him in a way that previous presidential candidates had to pay people to do,” Harvey said.

Still, it’s unclear how those interactions translate to tangible campaign support like contributions, volunteers, and votes. But experts said a cohesive social media strategy is increasingly important — something Miller-Lewis said the Sanders campaign fully understands.

“You cannot defeat Trump if you can’t compete with him on social media,” Miller-Lewis said.

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Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor …

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Good morning, PR pros:

The Federal Trade Commission recently issued a guide, “Disclosures 101 for Social Media Influencers,” which outlines rules for disclosing any “financial, employment, personal or family relationship” that social media rock stars have with the organizations they post about online.

PR/social media pros take note: FTC publishes “Disclosures 101 for Social Media Influencers” – new guidelines covering the degree a social media influencer must disclose his or her relationship with an organization. (Via ⁦@InstituteForPR⁩) https://t.co/Zy6wza2VQz

— Sonja Popp-Stahly (@SonjaPoppStahly) December 5, 2019

Along with using hashtags such as #ad, disclosures on pictures (including via Instagram or Snapchat) must be superimposed on the image, not just in the description. In a similar vein, disclosures must be included inside videos and not just the descriptions. When livestreaming, influencers should repeat the disclosure periodically. Brand managers should share this information with their influencer partners to ensure these rules are followed.

How do you work with partners on best practices about disclosures? Share your thoughts under the #MorningScoop hashtag.

Here are today’s top stories:

Instagram adds age requirement

The social media platform is now requiring users to enter their birthdate to use the app, instead of the prior practice of checking a box affirming that the user is at least 13 years old.

Starting today, we’ll ask for your birthdate when creating an account, and in the coming weeks, we’ll give you more control over who can message you.

This will help us keep young people safer and enable more age-appropriate experiences. Learn more: https://t.co/j7HuSB9Mng pic.twitter.com/8k1cejWal5

— Instagram (@instagram) December 4, 2019

In a blog post, Instagram wrote:

… Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall. Your birthday will not be visible to others on Instagram, but you’ll be able to see it when viewing your own private account information.

Why it matters: Though Instagram says it’ll use the feature for “more age-appropriate experiences” (read: to keep the social media platform out of a PR crisis), it’s also going to use members’ birthdates to target ads within the app. Marketers, this means that you might soon find more effective ways of reaching certain demographics on the Facebook-owned app.


FROM THE EXPERTS

Are you looking to use podcasts to reach your audience in 2020?

PR Daily Editor Ted Kitterman caught up with the team at Trek Bicycles that launched a podcast to connect with cycling enthusiasts and casual bikers. Brand Director Eric Bjorling shares the lessons he and his team learned by working on the series.

Top takeaways include:

  • Specify your content goals.
  • Get top leaders on board early.
  • Plan to invest plenty of time promoting your show.

Hear the full story here.


MEASURED THOUGHTS

Muck Rack’s “The State of Journalism 2019” report revealed that the majority of reporters view PR relationships as “mutually beneficial,” even though they don’t consider them partnerships.

Image courtesy of Muck Rack

However, that doesn’t mean journalists enjoy being blasted with pitches. About two-thirds (65%) want to be pitched between 9 and 11 a.m. Keep it short and sweet (only 6% want pitches over three paragraphs) and through email, unless you know a particular reporter would like your pitch through Twitter or over the phone (and they probably don’t want the latter).

Image courtesy of Muck Rack.

Google sued for ‘stolen’ song lyrics

 Genius, a website repository of song lyrics, filed a lawsuit against the search giant, alleging Google is “copying its lyrics data,” as Engadget reported. When people use Google to search for song lyrics, Genius says that the lyric-licensing company LyricFind pulls them directly from Genius’ website and places them on Google’s search results, decreasing Genius’ website traffic.

 Why you should care: You might not be locked into a copyright or trademark battle, but you would be wise to carefully observe those laws whenever you create and publish any type of content. Observe the best practice of scanning the internet for your own created content, as well, to prevent images, articles and videos that are yours from being used illegally by others.

Don’t assume you know copyright law, either. Check out these tips from a copyright expert.


TACTICALLY SPEAKING

Ford and McDonald’s have partnered to announce a new sustainability measure: The fast-food chain’s coffee chaff will be used to form a composite that can be used in making auto parts, such as headlamp housings.

PC Mag reported that the production process with coffee chaff requires 25% less energy, another sustainability win.

Buckle up, grab your coffee, and see how we’re teaming up with @McDonaldsCorp to drive #sustainability forward from an unlikely source. pic.twitter.com/kFomPKSRVc

— Ford Motor Company (@Ford) December 4, 2019


WHAT YOU SAID

We asked how involved your executives and leaders are with your branded content and campaigns, and 40% of you said there is a lot of interaction on certain projects, while 33% said executives are involved only when asked or given specific directives. Though 20% have leaders who are the face of their organizations, 7% struggle with executives’ not understanding the value of PR.

How involved are your executives and leaders with your branded content and campaigns?

We want to hear how you get your executives involved with internal and external efforts. Share your struggles and successes below and under #MorningScoop to be featured in our roundup.

— PR Daily (@PRDaily) December 4, 2019


SOUNDING BOARD

What’s your view on branded podcasts, and how are you planning to use them in 2020?

What’s your view on branded podcasts and how are you planning to use them in 2020?

Weigh in below and share your favorite podcasts below and under #MorningScoop to be featured in our roundup.

— PR Daily (@PRDaily) December 5, 2019

Share your insights, along with what you’re listening to, under the hashtag #MorningScoop.

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