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Good Questions, Real Answers: Data-Handling and Privacy

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First: why is data so important? Ads play an important role in our mission to connect the world. They allow our platform to be free for people to use, and help grow businesses everywhere. It’s our principle that ads are built for people first, so we aim to make them as relevant as posts people see from their friends and family. When our platform delivers ads that are relevant to people, they have a more positive experience, and you benefit because people are more likely to engage with your ads. A 2018 survey by OpenX and The Harris Poll found about 3 out of 5 US internet users said they were more likely to care about a personalized ad.1 Data helps advertisers deliver these more personalized ads, and in turn, advertisers see extended ad reach, optimization, and measurement.

Does my data benefit other advertisers?

The short answer is that your company receives significantly more value from your data than other advertisers. Here’s why:

  • Data from individual advertisers represents a small portion of the data on our platform.

    So while your data (and data from other advertisers) technically improves our ad delivery model for all advertisers, it benefits your goals significantly more than anyone else.

  • Our ads system favors your own customer interactions.

    It’s the goal of our ads system to deliver your ads to people that are most likely to engage with your business. One of the strongest indicators of whether or not someone will take your desired action comes from the information you share about your own customer interactions, not data from other advertisers. That’s why we prioritize your information, and encourage you to share it whenever available.

  • Competitors can’t directly target your customers.

    Our platforms use available data to determine people’s intent and what’s relevant to them, and we require multiple sources of intent for someone to be eligible to see prospecting ads. If someone makes a purchase on your website, other advertisers won’t be able to target them solely on the basis of that purchase. For retargeted ads, individual advertisers’ Custom Audiences are only accessible to you, unless you decide to share access to that audience. All information used by our optimization system is aggregated with millions of other customer interactions and activity.

Does Facebook use my customer interactions to promote their own products?

We don’t use your data to directly target your customers when promoting our own products and services, much like we don’t allow your competitors to.

How do you keep any personal information my company passes to Facebook safe?

Facebook’s business tools use a technique called hashing to help secure client data before it’s sent to Facebook. Hashing creates a nonreversible code for a piece of text, and our hashing algorithm is one that’s often used in industries that handle sensitive data, like online banking. Before any customer data identifiers you send through the pixel are transmitted to Facebook, they are ‘hashed’ locally on the customer’s computer systems. Facebook only receives the hashed value. Our platform uses the hashed client data to help match pixel events to FB users, and it’s deleted after the matching process is complete.

As people’s expectations evolve, so will our products. What won’t change is our belief that what’s good for people is good for business. Privacy will continue to be at the core of our innovation, helping us ensure Facebook is a positive place for everyone. If you want to learn more about our data privacy policies, tools and how they apply to your business, visit the Privacy and Data-Use Hub.

The Latest News from Facebook for Business

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Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities.

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iscrimination has no place on Facebook, and our advertising policies have long prohibited unlawful discrimination. Over the last year, our auditors have released two progress updates on Facebook’s Civil Rights Audit and we reached a historic settlement with leading civil rights organizations. As part of the settlement, we introduced a new process for how advertisers based in the US, or trying to reach audiences in the US, can buy ads that offer housing, employment or credit opportunities. These ads are known as Special Ad Categories and are restricted from using the following targeting criteria: age, gender, ZIP code, multicultural affinity or any detailed options describing or appearing to relate to protected characteristics.The Latest News from Facebook for Business

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Facebook Brings WhatsApp Integration to Its Revamped Crisis Response Tool

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Social network giant Facebook is adding a WhatsApp button to crisis response tool, its disaster-reporting and communications feature where a user requests or offers help during a time of emergency. The tool is being used in 300 crises in more than 80 countries presently.

The new feature will allow people in affected areas to provide real-time information related to any disaster, TechCrunch.com reported on Tuesday.

Formerly, replies to requests on Facebook’s crisis response pages could only be sent with Facebook Messenger.

The update allow the social network to provide this information to state and local officials, as well as federal relief agencies such as Direct Relief and the National Alliance for Public Safety GIS Foundation.

Facebook is also expanding its Data for Good tools, using its data to provide relief organisations with information on where to distribute supplies, based on aggregated, anonymised data.

Additionally, Facebook is also updating its disaster maps to be more accurate in collaboration with agencies such as the International Displacement Monitoring Centre.

The new features will allow for photo and video sharing within the Crisis Response centre on Facebook.

Crisis Response originally developed out of a handful of features that help family, friends and communities support one another in the wake of a disaster.

NDTV Gadgets360.com

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Facebook to Allow Transfer of Photos, Videos to Google, Other Rivals

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Facebook started testing a tool on Monday that lets users move their images more easily to other online services, as it faces pressure from regulators to loosen its grip on data. The social network’s new tool will allow people to transfer their photos and videos directly to competing platforms, starting with Google Photos. The company said it will first be available to people in Ireland and will be refined based on user feedback.

The tool will then be rolled out worldwide in the first half of 2020.

US and European regulators have been examining Facebook’s control of personal data such as images as they look into whether the tech giant’s dominance is stifling competition and limiting choice for consumers. Facebook CEO Mark Zuckerberg has reacted by calling for new rules to address “data portability” and other issues.

Facebook said that as it worked on a new set of data portability tools, it had discussions with policymakers, regulators, and academics in the UK, Germany, Brazil, and Singapore to learn about which data should be portable and how to protect privacy.

The company is developing products that “take into account the feedback we’ve received and will help drive data portability policies forward by giving people and experts a tool to assess,” Steve Satterfield, director of privacy and public policy, said in a blog post.

NDTV Gadgets360.com

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