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Kicking Off Giving Season on Facebook and Instagram

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The holiday season is all about giving back to the people and causes you care about. And this year, to help you give back in easy and impactful ways, we’re matching donations to nonprofits on GivingTuesday and launching new products to make giving back seamless on our apps. 

$7M Donation Match

GivingTuesday is celebrated on the Tuesday following Thanksgiving, December 3 this year, and is a day to support nonprofits. This GivingTuesday, we’ll match up to $7 million in donations to US nonprofits made through fundraisers and the donate button on Facebook. And to ensure we help as many causes as possible, our match will have a per-nonprofit and per-donor cap. See the full terms of our GivingTuesday donation match.  

We’re also working with nonprofit organizations to build a feature on Facebook that will make it easier for people to donate not just money, but also volunteer to donate their time to causes they care about. We hope to launch this feature next year. 

New Fundraising Tools

  • Fundraiser Stickers in Facebook Stories: The fundraiser sticker in Facebook Stories is a new way for people to rally their friends behind a cause and raise awareness of fundraisers. In just a few taps, you can add a fundraiser sticker to your story to promote a specific nonprofit or personal fundraiser. The Latin GRAMMYs just used this new feature to drive people to their fundraiser for the Latin GRAMMY Cultural Foundation.

  • Gaming for Good — Charity Livestreaming: About a year ago, we started testing charity livestreaming tools with a small group of gaming creators in the US, and during the test, 25 gaming creators raised more than $180,000 for charity. Today, we’re launching charity livestreaming tools for all Facebook Gaming Level Up creators and partnered creators in regions where fundraising tools are available on Facebook. During a livestream, gaming creators can now select causes for viewers to support, set donation goals, add a donation progress bar and share donation alerts within a livestream video. Gaming creators can choose from the full list of charities available for fundraisers in their given region and people can donate while watching a livestream.

  • Instagram Donate Button on Business Account Profiles: The new Donate button on Instagram allows nonprofits with business accounts to raise money directly from their profiles, making it even easier for their communities to support them.

We know every dollar counts, so 100% of what’s raised through nonprofit donate buttons and fundraisers on Facebook and Instagram goes directly to the organizations. Last month, we shared that people have raised over $2 billion for causes they care about using our tools, and we’re grateful for your passion and commitment to giving back together.

The post Kicking Off Giving Season on Facebook and Instagram appeared first on About Facebook.

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Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities.

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iscrimination has no place on Facebook, and our advertising policies have long prohibited unlawful discrimination. Over the last year, our auditors have released two progress updates on Facebook’s Civil Rights Audit and we reached a historic settlement with leading civil rights organizations. As part of the settlement, we introduced a new process for how advertisers based in the US, or trying to reach audiences in the US, can buy ads that offer housing, employment or credit opportunities. These ads are known as Special Ad Categories and are restricted from using the following targeting criteria: age, gender, ZIP code, multicultural affinity or any detailed options describing or appearing to relate to protected characteristics.The Latest News from Facebook for Business

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Facebook Brings WhatsApp Integration to Its Revamped Crisis Response Tool

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Social network giant Facebook is adding a WhatsApp button to crisis response tool, its disaster-reporting and communications feature where a user requests or offers help during a time of emergency. The tool is being used in 300 crises in more than 80 countries presently.

The new feature will allow people in affected areas to provide real-time information related to any disaster, TechCrunch.com reported on Tuesday.

Formerly, replies to requests on Facebook’s crisis response pages could only be sent with Facebook Messenger.

The update allow the social network to provide this information to state and local officials, as well as federal relief agencies such as Direct Relief and the National Alliance for Public Safety GIS Foundation.

Facebook is also expanding its Data for Good tools, using its data to provide relief organisations with information on where to distribute supplies, based on aggregated, anonymised data.

Additionally, Facebook is also updating its disaster maps to be more accurate in collaboration with agencies such as the International Displacement Monitoring Centre.

The new features will allow for photo and video sharing within the Crisis Response centre on Facebook.

Crisis Response originally developed out of a handful of features that help family, friends and communities support one another in the wake of a disaster.

NDTV Gadgets360.com

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Facebook to Allow Transfer of Photos, Videos to Google, Other Rivals

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Facebook started testing a tool on Monday that lets users move their images more easily to other online services, as it faces pressure from regulators to loosen its grip on data. The social network’s new tool will allow people to transfer their photos and videos directly to competing platforms, starting with Google Photos. The company said it will first be available to people in Ireland and will be refined based on user feedback.

The tool will then be rolled out worldwide in the first half of 2020.

US and European regulators have been examining Facebook’s control of personal data such as images as they look into whether the tech giant’s dominance is stifling competition and limiting choice for consumers. Facebook CEO Mark Zuckerberg has reacted by calling for new rules to address “data portability” and other issues.

Facebook said that as it worked on a new set of data portability tools, it had discussions with policymakers, regulators, and academics in the UK, Germany, Brazil, and Singapore to learn about which data should be portable and how to protect privacy.

The company is developing products that “take into account the feedback we’ve received and will help drive data portability policies forward by giving people and experts a tool to assess,” Steve Satterfield, director of privacy and public policy, said in a blog post.

NDTV Gadgets360.com

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