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Introducing Graph API v5.0 and Marketing API v5.0



Today we’re releasing Graph API v5.0 and Marketing API v5.0, which features a new Ad Volume API that will help advertisers understand how many ads they’re running and prepare for the upcoming ads limitations that will be introduced next year.

Ad Limits and the Ad Volume API:

In mid 2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year.

We’re implementing ad limits because very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.

To help you prepare, we released the Ad Volume API which allows you to track a Page’s ad volume for an ad account. In the future, this API will also track a Page’s ad volume across ad accounts and the number of ads that each Page will be permitted to use.

Special Ad Category Compliance:

Marketing API v5.0 includes a Special Ad Category field for businesses to indicate during campaign creation calls if their ads offer housing, employment, or credit opportunities.

As announced earlier this year, all businesses located in the US or targeting users in the US will be required to identify new and edited ad campaigns that offer housing, employment, or credit opportunities by Dec. 4, 2019, or their ads will not be allowed to run. Businesses must specify a Special Ad Category and use the limited audience criteria available for Special Ad Category campaigns (and this applies across all ad buying surfaces, including the Marketing API). If using Marketing API v5.0 or above, the Special Ad Category field is required for all ads, whether offering housing, employment or credit opportunities or not.

We’re announcing additional milestones for businesses running campaigns that do not fall under a Special Ad Category, or businesses running Special Ad Category campaigns that were created before Dec. 4, 2019:

  • February 11, 2020: By this date, businesses located in the US or targeting users in the US will be required to identify any active campaigns that belong to a Special Ad Category and update the targeting settings for such campaigns, or these ads will no longer be allowed to run. This applies to all campaigns that were created or edited before Dec. 4, 2019 across all ad buying surfaces, including through the Marketing API.
  • March 31, 2020: By this date, all businesses using the Marketing API must identify whether or not new and edited campaigns belong to a Special Ad Category and update their targeting settings to comply with restrictions for Special Ad Category campaigns, or their ads will not be allowed to run. Businesses whose ads do not offer housing, employment or credit opportunities will have to indicate ‘None’ in the Special Ad Category field for all campaigns through the Marketing API.

Additional Marketing API changes:

  • Deprecated Metrics and Optimization: We are deprecating the 10-second video view metric and the 10-second video views optimization, and replacing them with the ThruPlay optimization and metric. For more information on why we’re making these changes, review our Ads Help Center.
  • Ads Library Filters: Advertisers can search for all ads stored in the Ads Library and search data for all active and inactive ads related to politics or issues of importance. We now offer filters so it is easier for you to find certain types of ads.
  • Sunsetting the Ad Keyword Stats API endpoint, as part of an effort to retire endpoints with low adoption and simplify our reporting-based solutions. If these interest-level breakdowns are heavily used in any of your current campaign planning workflows, try one of these suggested solutions: insight breakdowns, lift studies and/or split tests.
  • New features on the Messenger Platform (v5.0): An easier way for brands that have multiple apps connected to the Messenger platform to select the app that they want to use for their click to Messenger ads.

For a full list of changes, see the Marketing API (v5.0) changelog.


  • On Oct. 7, we released a new version of the Facebook SDK – v5.8.0. This latest version introduces automatic advanced matching to help enhance user match rates and additional updates to the SDK to protect user privacy. We’re encouraging all developers, advertisers and partners to update the version of the SDK they are using to v5.8.0 to ensure continued admittance to the Apple App Store and take advantage of new features that we’ve released.
  • Developers should specify /v5.0/ in your URLs when you call the API.
  • Mobile SDK developers should view changelog for Android SDK and IOS SDK.
  • Business SDK developers should view our latest Java SDK, PHP SDK, Python SDK, NodeJs SDK or Ruby SDK.

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Two Billion Users — Connecting the World Privately



We are excited to share that, as of today, WhatsApp supports more than 2 billion users around the world.

Mothers and fathers can reach their loved ones no matter where they are. Brothers and sisters can share moments that matter. Coworkers can collaborate, and businesses can grow by easily connecting with their customers.

Private conversations that once were only possible face-to-face can now take place across great distances through instant chats and video calling. There are so many significant and special moments that take place over WhatsApp and we are humbled and honored to reach this milestone.

We know that the more we connect, the more we have to protect. As we conduct more of our lives online, protecting our conversations is more important than ever.

That is why every private message sent using WhatsApp is secured with end-to-end encryption by default. Strong encryption acts like an unbreakable digital lock that keeps the information you send over WhatsApp secure, helping protect you from hackers and criminals. Messages are only kept on your phone, and no one in between can read your messages or listen to your calls, not even us. Your private conversations stay between you.

Strong encryption is a necessity in modern life. We will not compromise on security because that would make people less safe. For even more protection, we work with top security experts, employ industry leading technology to stop misuse as well as provide controls and ways to report issues — without sacrificing privacy.

WhatsApp started with the goal of creating a service that is simple, reliable and private for people to use. Today we remain as committed as when we started, to help connect the world privately and to protect the personal communication of 2 billion users all over the world.

The post Two Billion Users — Connecting the World Privately appeared first on About Facebook.

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Facebook, Instagram and YouTube: Government forcing companies to protect you online



Although many of the details have still to be confirmed, it’s likely the new rules will apply to Facebook, Twitter, Whatsapp, Snapchat, and Instagram

We often talk about the risks you might find online and whether social media companies need to do more to make sure you don’t come across inappropriate content.

Well, now media regulator Ofcom is getting new powers, to make sure companies protect both adults and children from harmful content online.

The media regulator makes sure everyone in media, including the BBC, is keeping to the rules.

Harmful content refers to things like violence, terrorism, cyber-bullying and child abuse.

The new rules will likely apply to Facebook – who also own Instagram and WhatsApp – Snapchat, Twitter, YouTube and TikTok, and will include things like comments, forums and video-sharing.

Platforms will need to ensure that illegal content is removed quickly, and may also have to “minimise the risks” of it appearing at all.

These plans have been talked about for a while now.

The idea of new rules to tackle ‘online harms’ was originally set out by the Department for Digital, Culture, Media and Sport in May 2018.

The government has now decided to give Ofcom these new powers following research called the ‘Online Harms consultation’, carried out in the UK in 2019.

Plans allowing Ofcom to take control of social media were first spoken of in August last year.

The government will officially announce these new powers for Ofcom on Wednesday 12 February.

But we won’t know right away exactly what new rules will be introduced, or what will happen to tech or social media companies who break the new rules.

Children’s charity the NSPCC has welcomed the news. It says trusting companies to keep children safe online has failed.

“Too many times social media companies have said: ‘We don’t like the idea of children being abused on our sites, we’ll do something, leave it to us,'” said chief executive Peter Wanless.

“Thirteen self-regulatory attempts to keep children safe online have failed.

To enjoy the CBBC Newsround website at its best you will need to have JavaScript turned on.

Back in Feb 2018 YouTube said they were “very sorry” after Newsround found several videos not suitable for children on the YouTube Kids app

The UK government’s Digital Secretary, Baroness Nicky Morgan said: “There are many platforms who ideally would not have wanted regulation, but I think that’s changing.”

“I think they understand now that actually regulation is coming.”

In many countries, social media platforms are allowed to regulate themselves, as long as they stick to local laws on illegal material.

But some, including Germany and Australia, have introduced strict rules to force social media platforms do more to protect users online.

In Australia, social media companies have to pay big fines and bosses can even be sent to prison if they break the rules.

For more information and tips about staying safe online, go to BBC Own It, and find out how to make the internet a better place for all of us.

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Facebook Launches Digital Literacy Programme for Women in UP



In a bid to provide digital literacy training to 1,00,000 women across seven states, Facebook on Tuesday launched its ‘We Think Digital’ programme in partnership with the National Commission for Women (NCW) and Cyber Peace Foundation on the occasion of Safer Internet Day.

“We are focusing on trying to create digital leadership amongst women and help them use technology for empowering themselves, enable them to make smart choices and secure from online risks. The training looks at transforming the learning process and bring about systemic change,” NCW Chairperson Rekha Sharma said in a statement.

Starting from the state of Uttar Pradesh, the programme will be expanded to other states including, Assam, West Bengal, Madhya Pradesh, Gujarat, Jharkhand, and Bihar through the year.

“The Internet has become a driver for change in the current age. These training modules will open doors of equal opportunities for women of Uttar Pradesh and together with Facebook we want to equip and educate people and help make a positive impact,” said Uttar Pradesh Women Welfare Minister Jai Pratap Singh.

The programme has been designed with a focus on digital literacy and citizenship, addressing issues around privacy, safety, and misinformation.

It was attended by 300 women trainees from across the state and also included workshops by the NCW and Cyber Peace Foundation.


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