Connect with us

FACEBOOK

How to Maximize Sales during Peak Holiday Shopping Season

Published

on

Kick-Off Your Sales Campaigns

Make sure your Facebook campaigns are set up to try and reach the right audiences at the right time, within a price-point that is most efficient. You can tick the box for Automatic Placements to to run ads across the entire Facebook family and deliver ads on the platform most likely to drive results. Automatic Placements helps reach audiences where they are already spending their time, whether on Facebook Feed, Marketplace, Instagram, or via Audience Network. In fact, when combining Facebook and Audience Network, some advertisers have seen, on average, 11% more conversions and 16% more video views.2 You can also leverage campaign budget optimization to automatically distribute your campaign budget to get you the overall best results. And with lowest cost bidding, you can tell Facebook to bid with the goal of getting you the lowest possible cost per action.

Scale a More Personalized Ad Experience

The holiday season attracts an array of shoppers looking to make a variety of purchases. These shoppers want to see ads that are relevant to their interests. This season take advantage of tools that reach people in ways that are personalized at scale. For advertisers using Dynamic Ads, you can layer in our new dynamic formats and ad creative to show different formats and creative to different people based on what they’re most likely to respond to. In a recent test of 12 eCommerce and Retail advertisers, results showed that leveraging dynamic formats and ad creative outperformed carousel-only ads in driving lift across content views, add-to-cart, purchases, and sales, with an average of 34% improvement in incremental ROAS compared to carousel-only ads.3

Seamlessly Customize Ads

To save time but keep ads customized, you can run ads in stories using new customizable stories templates. Customizable stories templates provide you with the flexibility to customize your existing assets for stories with minimal effort, helping save time & resources. By using an automatic template in stories, Streetbees saw 468 incremental app installs. They then layered in customizable stories templates to their creative and saw an additional 40% increase in incremental app installs compared to the automatic default template.4 In addition to stories templates, you can also customize your video ads with our new video overlays tool, which allows you to add text and logos to your video ads at various times and locations throughout the ad. This helps land your message without sophisticated video editing tools.

Cut Through the Holiday Clutter and Engage with Your Customers

The holiday season is an incredible opportunity to connect with shoppers and assure that your products rise to the top of their wish lists. But shoppers no longer want to be “marketed at” – they want to be in conversation and they want to be entertained. Invite shoppers to playfully engage with your brand through our array of new interactive ads formats. You can now leverage features such as video polls on Facebook or polling stickers on Instagram to invite real responses and interaction with your ads. Or resonate with shoppers by capturing attention through AR ads or playable ads.

Continue Reading
Advertisement

FACEBOOK

Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities.

Published

on

iscrimination has no place on Facebook, and our advertising policies have long prohibited unlawful discrimination. Over the last year, our auditors have released two progress updates on Facebook’s Civil Rights Audit and we reached a historic settlement with leading civil rights organizations. As part of the settlement, we introduced a new process for how advertisers based in the US, or trying to reach audiences in the US, can buy ads that offer housing, employment or credit opportunities. These ads are known as Special Ad Categories and are restricted from using the following targeting criteria: age, gender, ZIP code, multicultural affinity or any detailed options describing or appearing to relate to protected characteristics.The Latest News from Facebook for Business

Continue Reading

FACEBOOK

Facebook Brings WhatsApp Integration to Its Revamped Crisis Response Tool

Published

on

Social network giant Facebook is adding a WhatsApp button to crisis response tool, its disaster-reporting and communications feature where a user requests or offers help during a time of emergency. The tool is being used in 300 crises in more than 80 countries presently.

The new feature will allow people in affected areas to provide real-time information related to any disaster, TechCrunch.com reported on Tuesday.

Formerly, replies to requests on Facebook’s crisis response pages could only be sent with Facebook Messenger.

The update allow the social network to provide this information to state and local officials, as well as federal relief agencies such as Direct Relief and the National Alliance for Public Safety GIS Foundation.

Facebook is also expanding its Data for Good tools, using its data to provide relief organisations with information on where to distribute supplies, based on aggregated, anonymised data.

Additionally, Facebook is also updating its disaster maps to be more accurate in collaboration with agencies such as the International Displacement Monitoring Centre.

The new features will allow for photo and video sharing within the Crisis Response centre on Facebook.

Crisis Response originally developed out of a handful of features that help family, friends and communities support one another in the wake of a disaster.

NDTV Gadgets360.com

Continue Reading

FACEBOOK

Facebook to Allow Transfer of Photos, Videos to Google, Other Rivals

Published

on

Facebook started testing a tool on Monday that lets users move their images more easily to other online services, as it faces pressure from regulators to loosen its grip on data. The social network’s new tool will allow people to transfer their photos and videos directly to competing platforms, starting with Google Photos. The company said it will first be available to people in Ireland and will be refined based on user feedback.

The tool will then be rolled out worldwide in the first half of 2020.

US and European regulators have been examining Facebook’s control of personal data such as images as they look into whether the tech giant’s dominance is stifling competition and limiting choice for consumers. Facebook CEO Mark Zuckerberg has reacted by calling for new rules to address “data portability” and other issues.

Facebook said that as it worked on a new set of data portability tools, it had discussions with policymakers, regulators, and academics in the UK, Germany, Brazil, and Singapore to learn about which data should be portable and how to protect privacy.

The company is developing products that “take into account the feedback we’ve received and will help drive data portability policies forward by giving people and experts a tool to assess,” Steve Satterfield, director of privacy and public policy, said in a blog post.

NDTV Gadgets360.com

Continue Reading

Trending