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Messenger at F8 2019 | Messages Sent Between People and Businesses Grow to Over 20B Thanks to…

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Messenger Platform Team

We are thrilled by the tremendous growth of people-to-business messaging on Messenger. Currently, there are over 40 million active businesses messaging people across the globe. Our developer community has grown to over 300,000 members, and people and businesses are exchanging over 20 billion messages each month.

We just announced the arrival of the lighter, faster version of Messenger. With this next iteration of Messenger, our goal is to keep the app size under 30 MB which will present an opportunity for developers to build new, streamlined solutions on our platform.

We’ve also built products to bridge the gap between online and offline, providing businesses unique functionality that leverages the power of Messenger. We are proud to introduce a new set of solutions aimed to make it easier for businesses to drive in-store traffic, generate leads and provide customer care. These are plug-and-play solutions that any business can put to use and developers can build upon.

1. Appointment Booking on Messenger

We recognize that appointment booking is a common way that people and businesses are already interacting on our platform, so we built a dedicated solution that can be integrated with a business’ calendaring system to provide people with the most up-to-date appointment availability. A new standard calendar interface makes it easier for people to select an available appointment and add it to their preferred calendar. A reminder keeps the appointments top of mind for people and also enables them to make changes or cancel directly in the conversation, allowing for real-time updates to the business’ calendar.

Appointment booking functionality is currently in Beta and will be available more broadly later this year. Sign up for Beta here.

2. Lead Generation and Qualification through Messenger

In the coming months, we’re going to make it even easier for advertisers to run lead generation campaigns in Messenger by adding a lead generation template directly into Ads Manager. Leads will be qualified via an automated question and answer flow within Messenger and people will be able to input their answers easily with quick reply buttons. There will be handoff functionality for seamless transitions from automation to a live agent. Natural drop-off can be curbed with customized reminders and submitted leads can be accessed via manual downloads, CRM integration, or Pages Inbox.

3. Easy Authentication

We will also be launching a new capability for m.me links — Authentication. This will allow businesses to direct customers who are already authenticated on a mobile app or website seamlessly into a Messenger thread and create an instantly personalized experience. Easy Authentication will complement the existing account linking platform feature and will help businesses handle common care issues such as billing inquiries, refunds, and more.

As you can see, big changes are coming your way this year. We’re excited to see how these changes help you connect businesses with their customers over Messenger in new ways. As always, we are here to support you and look forward to seeing what you build.

FACEBOOK

Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities.

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iscrimination has no place on Facebook, and our advertising policies have long prohibited unlawful discrimination. Over the last year, our auditors have released two progress updates on Facebook’s Civil Rights Audit and we reached a historic settlement with leading civil rights organizations. As part of the settlement, we introduced a new process for how advertisers based in the US, or trying to reach audiences in the US, can buy ads that offer housing, employment or credit opportunities. These ads are known as Special Ad Categories and are restricted from using the following targeting criteria: age, gender, ZIP code, multicultural affinity or any detailed options describing or appearing to relate to protected characteristics.The Latest News from Facebook for Business

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Facebook Brings WhatsApp Integration to Its Revamped Crisis Response Tool

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Social network giant Facebook is adding a WhatsApp button to crisis response tool, its disaster-reporting and communications feature where a user requests or offers help during a time of emergency. The tool is being used in 300 crises in more than 80 countries presently.

The new feature will allow people in affected areas to provide real-time information related to any disaster, TechCrunch.com reported on Tuesday.

Formerly, replies to requests on Facebook’s crisis response pages could only be sent with Facebook Messenger.

The update allow the social network to provide this information to state and local officials, as well as federal relief agencies such as Direct Relief and the National Alliance for Public Safety GIS Foundation.

Facebook is also expanding its Data for Good tools, using its data to provide relief organisations with information on where to distribute supplies, based on aggregated, anonymised data.

Additionally, Facebook is also updating its disaster maps to be more accurate in collaboration with agencies such as the International Displacement Monitoring Centre.

The new features will allow for photo and video sharing within the Crisis Response centre on Facebook.

Crisis Response originally developed out of a handful of features that help family, friends and communities support one another in the wake of a disaster.

NDTV Gadgets360.com

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Facebook to Allow Transfer of Photos, Videos to Google, Other Rivals

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Facebook started testing a tool on Monday that lets users move their images more easily to other online services, as it faces pressure from regulators to loosen its grip on data. The social network’s new tool will allow people to transfer their photos and videos directly to competing platforms, starting with Google Photos. The company said it will first be available to people in Ireland and will be refined based on user feedback.

The tool will then be rolled out worldwide in the first half of 2020.

US and European regulators have been examining Facebook’s control of personal data such as images as they look into whether the tech giant’s dominance is stifling competition and limiting choice for consumers. Facebook CEO Mark Zuckerberg has reacted by calling for new rules to address “data portability” and other issues.

Facebook said that as it worked on a new set of data portability tools, it had discussions with policymakers, regulators, and academics in the UK, Germany, Brazil, and Singapore to learn about which data should be portable and how to protect privacy.

The company is developing products that “take into account the feedback we’ve received and will help drive data portability policies forward by giving people and experts a tool to assess,” Steve Satterfield, director of privacy and public policy, said in a blog post.

NDTV Gadgets360.com

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