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Messenger Platform Release September 2018

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Today we are happy to announce the latest release to the Messenger platform. This release includes the Persona API an update to the customer chat plugin and more. Let’s get right to the details.

Sometimes, like when your bot switches between automation and a live agent, a single representation of your bot isn’t enough. The new Persona API, now in open beta, allows developers to introduce “personas” into their Messenger experiences, making it easy to switch the in-thread user icon and display name for your bot on the fly. The persona icon and name are fully customizable by you. This enables many common uses of the Messenger Platform, such as customer support, where a bot may want to visually show that the person is now chatting with a live agent. A bot may only invoke one persona at a time.

Check out the Persona API docs for full usage details.

Many of you have told us you want an easier way to integrate the customer chat plugin into WordPress sites, and in this release we’re delivering. The official customer chat WordPress plugin is now available on wordpress.org, making it simple allow visitors to chat with your Messenger bot on your WordPress site.

Before now, bots that used message tags to send messages outside the 24+1 standard messaging window were only allowed to send generic templates. After a review, we’ve lifted this restriction as of this release, so now you can send any template or just text in a tagged message. We hope this opens up new possibilities for how you send non-promotional messages via tags. Please note that all messages must continue to adhere to the specific use cases allowed for each tag and follow all relevant Messenger Platform policies.

In addition to updating the ways you can use tags, we’ve added a BUSINESS_PRODUCTIVITY tag. For full details on the allowed use cases for this tag, visit the Message Tags documentation.

In February, we changed the permission to send non-promotional content as subscription messages from an app-level to a Page-level permission. Subscription messages enable a business or developer the ability to send such messages outside of the 24+1 policy. Please remember that if your bot was granted permission at the app level, you must request and be approved for the new Page-level permission by December 31, 2018. This applies to all Pages, and we encourage you to migrate to the Page-level permission as soon as possible to avoid any disruption to your ability to send subscription messages.

For more information on how to migrate from app-level to Page-level subscription messaging permission, see Transitioning from App-level to Page-level Subscription Messaging.

Question? Comments? We’re always looking for new ideas on how we can give you everything you need to build great experiences on Messenger that people love, so let us know!

P.S. Don’t forget to join the Messenger Platform Developer Community group for answers to common questions and to chat with other developers.

Messenger Developer Blog

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Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities.

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iscrimination has no place on Facebook, and our advertising policies have long prohibited unlawful discrimination. Over the last year, our auditors have released two progress updates on Facebook’s Civil Rights Audit and we reached a historic settlement with leading civil rights organizations. As part of the settlement, we introduced a new process for how advertisers based in the US, or trying to reach audiences in the US, can buy ads that offer housing, employment or credit opportunities. These ads are known as Special Ad Categories and are restricted from using the following targeting criteria: age, gender, ZIP code, multicultural affinity or any detailed options describing or appearing to relate to protected characteristics.The Latest News from Facebook for Business

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Facebook Brings WhatsApp Integration to Its Revamped Crisis Response Tool

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Social network giant Facebook is adding a WhatsApp button to crisis response tool, its disaster-reporting and communications feature where a user requests or offers help during a time of emergency. The tool is being used in 300 crises in more than 80 countries presently.

The new feature will allow people in affected areas to provide real-time information related to any disaster, TechCrunch.com reported on Tuesday.

Formerly, replies to requests on Facebook’s crisis response pages could only be sent with Facebook Messenger.

The update allow the social network to provide this information to state and local officials, as well as federal relief agencies such as Direct Relief and the National Alliance for Public Safety GIS Foundation.

Facebook is also expanding its Data for Good tools, using its data to provide relief organisations with information on where to distribute supplies, based on aggregated, anonymised data.

Additionally, Facebook is also updating its disaster maps to be more accurate in collaboration with agencies such as the International Displacement Monitoring Centre.

The new features will allow for photo and video sharing within the Crisis Response centre on Facebook.

Crisis Response originally developed out of a handful of features that help family, friends and communities support one another in the wake of a disaster.

NDTV Gadgets360.com

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Facebook to Allow Transfer of Photos, Videos to Google, Other Rivals

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Facebook started testing a tool on Monday that lets users move their images more easily to other online services, as it faces pressure from regulators to loosen its grip on data. The social network’s new tool will allow people to transfer their photos and videos directly to competing platforms, starting with Google Photos. The company said it will first be available to people in Ireland and will be refined based on user feedback.

The tool will then be rolled out worldwide in the first half of 2020.

US and European regulators have been examining Facebook’s control of personal data such as images as they look into whether the tech giant’s dominance is stifling competition and limiting choice for consumers. Facebook CEO Mark Zuckerberg has reacted by calling for new rules to address “data portability” and other issues.

Facebook said that as it worked on a new set of data portability tools, it had discussions with policymakers, regulators, and academics in the UK, Germany, Brazil, and Singapore to learn about which data should be portable and how to protect privacy.

The company is developing products that “take into account the feedback we’ve received and will help drive data portability policies forward by giving people and experts a tool to assess,” Steve Satterfield, director of privacy and public policy, said in a blog post.

NDTV Gadgets360.com

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